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Adrian Hidayat
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Snack Coklat Tobelo Pada PT. Bumi Tangerang Coklat Utama Bernadus Alvin Aprian; Adrian Hidayat
eCo-Buss Vol. 1 No. 1 (2018): New Business Concept
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.913 KB) | DOI: 10.32877/eb.v1i1.28

Abstract

Banyak faktor yang mempengaruhi perilaku pembelian seseorang terhadap suatu produk. Tiap individu mempunyai keinginan dan selera yang berbeda-beda. Citra Merek dan Kualitas Produk merupakan faktor yang sangat berpengaruh terhadap Minat Beli Konsumen. Selain kedua faktor tersebut, masih terdapat faktor lainnya yang dapat mempengaruhi minat pembelian. Penelitian ini bertujuan untuk mengetahui besar pengaruh dari citra merek dan kualitas produk terhadap minat beli. Penelitian ini dilakukan dengan menggunakan metode survey. Ruang lingkup dalam penelitian ini adalah lingkungan Universitas Buddhi Dharma. Pengambilan sampel dengan jumlah 100 orang responden dilakukan dengan teknik sampling insidental. Analisis data dilakukan dengan uji hipotesis, uji validitas, uji reabilitas, analisis regresi sederhana dan berganda, analisis korelasi sederhana dan berganda, dan analisis koefesien determinasi (R²) dalam mengetahui seberapa besar pengaruh dan signifikansi Citra Merek dan Kualitas Produk Terhadap Minat Beli Konsumen Tobelo di PT. Bumi Tangerang Coklat Utama, serta mengetahui variabel yang mempunyai pengaruh paling dominan. Berdasarkan analisis data yang dilakukan dalam penelitian ini, dapat disimpulkan bahwa variable (X1) yaitu citra merek, berpengaruh positif dan signifikan terhadap variable (Y) yaitu minat beli konsumen dengan nilai koefiesien sebesar 0,860 (cukup kuat). Variabel (X2) yaitu kualitas produk berpengaruh positif dan signifikan terhadap variable (Y) minat beli dengan nilai koefisien sebesar 0,760 (cukup kuat). Variabel (X1) citra merek dan variable (X2) kualitas produk berpengaruh positif dan signifikan dengan nilai signifikan keduanya yang cukup kuat. Dari hasil uji F, model 1 didapat nilai 277.111 dan model 2 didapat nilai 162.894, dimana nilai tersebut lebih besar dari F tabel sebesar 3,09, maka Ho ditolak dan Ha diterima, artinya terdapat hubunga positif antara variabel Citra Merek terhadap Minat beli konsumen. Dari hasil uji t didapat thitung Citra merek sebesar 9,028 dan thitung Kualitas produk sebesar 3.668, dimana nilai tersebut lebih besar dari 1,98447, maka Ho ditolak dan Ha diterima, artinya terdapat hubungan yang signifikan antara citra merek dan kualitas produk terhadap minat beli konsumen.
Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Smartphone Bergaransi Distributor Pada PT. Tiga Agung Adrian Hidayat; Gustin Hartanto
eCo-Buss Vol. 2 No. 1 (2019): Smart Customer
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.366 KB) | DOI: 10.32877/eb.v2i1.95

Abstract

The Influence Of The Quality Of Products And Prices On Interest In Buying Smartphone Consumers Warranty Of Distributors In Pt. Tiga Agung Abstract As the technology age grew also became more sophisticated. As well as a communication tool that we know is a smartphone, where this smartphone can make it easier for users to do things easier. So many companies are making smartphones because the demand market for a smartphone is greatly improved. The purpose of writing this thesis is to know the extent to which the influence of product quality and price to consumer buying interest Smartphone warranty distributor at PT. Tiga Agung (Case Study of Student Consumer of Buddhi Dharma University). In this thesis, the study was conducted on 60 students of Buddhi Dharma University by using questionnaires distributed to students. To measure the presence or absence of influence of product quality and price on consumer buying interest smartphone warranty distributor at PT. Three Agung (Study of Student Consumer Student of Buddhi Dharma University), hence writer conduct research by using multiple linear analysis, correlation coefficient analysis, calculating coefficient of determination and doing hypothesis test by finding F value count then compare F count with F table. From the results of multiple linear regression analysis obtained the equation Y = 14.458 + 0.405 X1 + 0.258 X2 means any change of 1 point then X1 (product quality) has increased or decreased by 0.405, every change of 1 point then X2 (price) has increased or decrease of 0.258. From the analysis of the effect of product quality and price on consumer buying interest, it is known that product quality has a positive and strong correlation to consumer buying interest that is equal to 0.694, the price has a positive and strong correlation to the buying interest of 0.629. Based on hypothesis test results obtained by model 1 of 53.780, model 2 of 31.828, where the value is greater than of 3.16. Thus Ho is rejected and Ha is accepted. This means there is a relationship between product quality and price to consumer buying interest. Keywords: product quality, price and buying interest
English English Adrian Hidayat
eCo-Buss Vol. 3 No. 1 (2020): Pandemic Economy
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i1.179

Abstract

This current Pandemic situation makes all the usual business become upnormal, including in the Banking System in Indonesia. Since a few years ago, due to Digital Economy makes changes in every economic sector all over the world including in Indonesia. Digitalization changes peoples how to buy and how to pay in the digital market, and therefore the government has to build the payment regulation according to the risk appetite, and control it for good for the both sides sellers and buyers. This new regulation will be launched effectively on July, 2021. New Regulation on Payment System by Central Bank of Indonesia, this will be the study on this journal.
New Banks in Midst of Fintech and Neobanks: English Adrian Hidayat
eCo-Buss Vol. 3 No. 2 (2021): Decision Making
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i2.190

Abstract

In the year of 2021more and more challenging. The banking industry facing the urgency of the fundamental reinforecement. No one can predict that the affect of COVID-19 pandemic has already 1 year and the waves affected financial and economy in the country. The banking industry are suffering so much, and the intermediary system is quite slow, especially in the credit granting to banking-customer. The business is practically slowing down and even more, they are on the critical situations, therefore the credit-demand is also slowing down. At the same time, credit quality is becoming worse scenario, due to so many creditor facing bad business situation, and therefore they can not pay the credit installment. On this 2021 situation, the banking industry can not wait preparing the future financial-technology (Fintech), such as developing the infrastructure as well as the products to gain more customer and giving more benefits on digital payment system.
Co-Authors Bernadus Alvin Aprian Gustin Hartanto