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All Journal Dinasti International Journal of Digital Business Management Jurnal Darma Agung JURNAL GLOBAL MANAJEMEN
Runggu Besmandala Napitupulu
Lecturer, Economics Faculty, Universitas Darma Agung, Medan, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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STUDENTS’ DRIVE FACTORS OF INTEREST TO CHOOSE DARMA AGUNG UNIVERSITY AND SEGMENTATION. Runggu Besmandala Napitupulu; Laminar Hutabarat; Sarman Sinaga
Jurnal Darma Agung Vol 26 No 3 (2018): DESEMBER 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1055.505 KB) | DOI: 10.46930/ojsuda.v26i3.81

Abstract

The study aims to find out the main factors that encourage students to choose to study at the University of Darmaa Agung (UDA); To find out the target market for the UDA. Urgency of research is: Additional information for UDA’s management in institutional development; References to similar research in the future; Increased research performance of UDA lecturers. Research respondents were 202 new UDA students. The analysis technique used is Cluster Analysis and Exploratory Factor Analysis. Research findings were: The optimal target market profile is served by UDA, namely: Birthplace outside Medan in North Sumatra province; Origin of a high school outside Medan in North Sumatra; The number of family members is above 5 people; Parents work as farmers; Addressing Parents outside Medan in North Sumatra; Hobbies Sports, especially football. The main factors that encourage students to choose UDA include the popularity of the university, increased skills / expertise, student affairs, and university governance
ATTRIBUTES BASED POSITIONING Runggu Besmandala Napitupulu; Marion Sibarani; Chainar Elly Ria
Jurnal Darma Agung Vol 27 No 1 (2019): APRIL 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.098 KB)

Abstract

The study aims at finding out the main attributes in the development of the Darma Agung University and finding the closest competitor of Darma Agung University. The problem of this study is: How is the position of Darma Agung University in competing with other private universities in Medan? Research respondents were 500 people spread over 5 universities. The analysis technique used is descriptive quantitative and multi-dimensional scale correspondenindice analysis. The research findings are: The characteristics of respondents from Darma Agung University are different with the University of Dharmawangsa Medan, but similar to the those from the University of Medan Area, Pembangunan Panca Budi University, and Tjuk Nyak Dhien University; The most desirable attributes by the community from the University are the rating of study program accreditation and the ability of lecturers in teaching; Attributes in five universities are seen as similar, namely: Completeness of books in the library and the convenience of laboratory space; The attributes in the five universities that are considered to have the highest dissimilarity are: Parking area, lecturers’teaching ability, classroom comfort, and openness in governance; Darma Agung University and Pembangunan Panca Budi Medan University are seen similarly by the community (both in quadrant II) on the spatial map; Darma Agung University is viewed by unequal communities (in a different quadrant) on a spatial map with three other universities (Tjut Nyak Dhien University, Medan Area University, and Dharmawangsa University Medan).
SENSE AND THINK MARKETING IMPLICATIONS Runggu Besmandala Napitupulu; Nandan Lima Krisna; Lilis Suriani Gultom
Dinasti International Journal of Digital Business Management Vol 1 No 6 (2020): Dinasti International Journal of Digital Business Management (October - November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i6.566

Abstract

This research is designed to find out and analyze the implications of sense and think marketing for customer satisfaction and their repurchase intention. The object is a vivo smartphone and respodents are the adult population in Medan who have made a repeat purchase. The analysis technique uses structural equation models. The results showed that marketing sense had a significant effect both on customer satisfaction and repurchase intentions; Think marketing has unsignificant effect on both satisfaction and repurchase intentions; Consumer satisfaction has a significant effect on repurchase intentions; Sense and think marketing simultaneously influence customer satisfaction; Sense marketing, think marketing, and satisfaction simultaneously effect on repurchase intentions for vivo smartphones in Medan.
PENGARUH CITRA INSTITUSI TERHADAP KEPUTUSAN MEMILIH AKADEMI PARIWISATA DAN PERHOTELANDARMA AGUNG MEDAN Agnes Asrina Laso; Runggu Besmandala Napitupulu; Lusiana Marbun
JURNAL GLOBAL MANAJEMEN Vol 11 No 1 (2022): JUNI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitass Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/global.v11i1.1564

Abstract

Citra Institusi merupakan sejumlah kepercayaan, dan kesan yang terbentuk dibenak masyarakat tentang perusahaan/institusi, dimana citra institusi yang baik akan memberikan dampak yang baik bagi kemajuan perusahaan/institusi. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Institusi Terhadap Keputusan Memilih Akademi Pariwisata dan Perhotelan Darma Agung Medan. Adapun jumlah sampel dalam penelitian ini adalah 108 orang yang terdiri dari Mahasiswa/mahasisiswi angkatan 2018-2020 Akademi Pariwisata dan Perhotelan Darma Agung Medan. Teknik pengumpulan data yang digunakan yaitu dengan cara menyebarkan link kuesioner secara online. Teknik analisis data yang digunakan adalah analisis regresi linear sederhana dengan menggunakan bantuan program SPSS 22. Bentuk persamaan dari analisis ini adalah Y= a+bX+e, setelah data dianalisis dengan bantuan SPSS, persamaan regresi yang yang diperoleh yaitu Y= 15,357 + 0,322 X, dengan nilai koefisien determinasi (R2)adalah 0,793 yang artinya bahwa kontribusi yang diberikan Citra Intitusi terhadap Keputusan Memilih Akademi Pariwisata dan Perhotelan Darma Agung Medan adalah sebesar 79,3%. Berdasarkan hasil uji statistik (Uji t) diperoleh nilai t hitung > t tabel (3,275 > 1,659) dengan tingkat signifikasi 0,001 < 0.05 yang artinya dapat disimpulkan bahwa Citra Institusi berpengaruh secara signifikan terhadap Keputusan Memilih Akademi Pariwisata dan Perhotelan Darma Agung Medan. Bagi pihak Akademi Pariwisata dan Perhotelan Medan disarankan agar tetap mempertahankan citra institusinya saat ini dan terus melakukan inovasi dan peningkatan untuk tetap menghasilkan citra yang baik dalam masyarakat.
Co-Authors Agnes Asrina Laso Chainar Elly Ria Laminar Hutabarat Lilis S. Gultom Lusiana Marbun Marion Sibarani Nandan Lima Krisna Sarman Sinaga