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Journal : National Conference on Applied Business, Education

PENGARUH CAR, LDR DAN NIM TERHADAP ROA PADA PERUSAHAAN SUBSEKTOR PERBANKAN Listiawati Listiawati; Irwan Sukmana; Siska Amelia
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.651 KB) | DOI: 10.46306/ncabet.v1i1.50

Abstract

The banking sector plays an important role in moving the wheels of a country's economy. The entire banking sector has a goal in increasing profitability. Profitability is used as a basis for seeing the company's ability to earn profits within a certain period. The level of profitability to measure profitability one of which uses the return on asset approach. The purpose of this study is to study and analyze the factors that affect profitability. The research method used is descriptive method with quantitative research type. The data used are secondary data on CAR, BOPO, LDR, NIM and ROA sub-sector listed on the indoinesio stock exchange. The results show that LDR are not significant on ROA, but CAR and NIM have a significant effect on ROA
PENGARUH PROMOSI DAN ORIENTASI PASAR TERHADAP KEPUASAN PELANGGAN DENGAN MEDIASI KUALITAS PELAYANAN PADA DEALER MOTOR HONDA PONTANG PERKASA KABUPATEN SERANG Siti Hartati; Listiawati Listiawati; Kenedi Kenedi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.231 KB) | DOI: 10.46306/ncabet.v2i1.72

Abstract

Customer satisfaction is the key for companies to win business competition to achieve this the role of promotion, market orientation and service quality becomes very important. The purpose of this study is to analyze the influence of promotion and market orientation on customer satisfaction by mediating service quality at Honda Pontang Perkasa motorcycle dealers, Serang Regency. This study used primary data from the results of the distribution of questionnaires to 160 respondents using accidental sampling or convenience sampling techniques. Method of analysis using the PLS-SEM approach. The results of the study show that promotion has a direct effect on service quality and customer satisfaction, market orientation does not affect service quality and customer satisfaction and service quality has a direct effect on customer satisfaction, in addition, there is a mediation effect between promotion on customer satisfaction through service quality and no mediation effect between market orientation and customer satisfaction through service quality