Muhammad Rafiq
Jurusan Manajemen, IBI Darmajaya Jl. Z.A. Pagar Alam No. 93 Labuhan Ratu – Bandar Lampung – Indonesia 35142 Telp : (0721) 787214

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

PENGARUH KEPERCAYAAN KONSUMEN PADA MEREK TERHADAP LOYALITAS Rafiq, Muhammad
Jurnal Manajemen dan Keuangan Vol 6, No 2 (2008): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Trust in a brand is consumers’ willingness to rely on the brand in the face of risks, hoping that the brand can give positive results for them. For the reason, it is important to give more attention to consumers’ trust in a brand. The benefit of the trust is that marketers can retain the position in the competition and reduce the costs to get consumers. Marketers, therefore, must entrust a name or a symbol namely a brand to build relationship with consumers. Most probably, the consumers would not directly trust a brand because each consumer has consideration upon making a purchase. Thus, the marketers must trace and identify factors that influence or build consumers’ trust.Some factors that may influence consumers’ trust in a brand can be categorized into three characteristics, namely brand characteristic, company characteristic, and consumer-brand characteristic. This research is a replication of the research by Lau and Lee (1999) stating that those three characteristics are antecedent of the trust in a brand. The aim of this research was to identify those three characteristics in building the trust in a brand and to identify the influence of the trust in a brand to loyalty. With multiple regression analysis method, it was found that brand characteristics that consist of brand reputation, brand predictability, and brand competence influence the trust in a brand. All company characteristics that consist of trust in the company, company reputation, and motives of the company, except company integrity, influence trust in a brand. Consumer-brand characteristics consisting of brand liking, brand experience, and brand satisfaction influence the trust in a brand, while the similarity of consumers’ self-concept and brand personality and the peer support do not.Keywords: Trust, loyalty, brand.
Pengaruh Reputasi Dalam Membangun Kepercayaan Masyarakat Terhadap Rumah Sakit Umum Pringsewu Rafiq, Muhammad; Kurniawan, Bayu Tri
Jurnal Manajemen dan Keuangan Vol 7, No 4 (2009): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to test the reputation variable wich influenced public trust of hospital. In this research use association model and correlates reputation to public trust and then regressed that variables to prove the hypotesis. This research, a 100 respondent has taking for the samples. The sampling method uses purposive sampling technique.The result, that hypotesis be proved that reputation influenced trust (sig 0,000 < 0,05), R= 0,567 and R square 32,2%. So the reputation is one of many factors influenced toward public hospital.Keywords: Reputation, trust, hospital
Analisis Dampak Penerapan Manajemen NMtu ISO 9001:2008 terhadap Kualitas Pelayanan Akademik Perguruan Tinggi di Bandar Lampung Rafiq, Muhammad; -, Aswin
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to determine the influence of management implementation of Quality Management System ISO 9001:2008 the college in Bandar Lampung and important aspect of service quality. The samples are all of students of  the colleges was applied quality management system. This study uses regression analysis to determine the impact of academic service quality of the education institutions . Then uses the Cartesian diagram to identify the aspects that are priorities for student academic services related college.The results showed that the significance level 0.034 alpha is smaller than 0.05. It is mean that Ho is rejected and Ha accepted, and it can be stated that the application of ISO 9001:2008 Quality Management System significantly affect the quality of Academic Services . R square of 0.023 or 2.3 % indicates the magnitude of the effect of the application of ISO 9001:2008 Quality Management System on the Quality of Academic Services is still smaller . Based on result of the analysis and then the Cartesian diagram proves that the aspects that determine of the academic services quality and  satisfaction factors are the comfort of the services, facilities services, the attention of service personnel, and personnel responsiveness to student complaints. Keywords : quality management system, quality of service
PENGARUH BRAND ENDORSER JKT48 TERHADAP KEPUTUSAN PEMBELIAN HONDA BEAT PADA PT.BINTANG KHARISMA JAYA DI BANDAR LAMPUNG Saputra, Deli; Rafiq, Muhammad
Jurnal Manajemen Magister Darmajaya Vol 1, No 02 (2015): Jurnal Manajemen Magister Darmajaya
Publisher : Jurnal Manajemen Magister Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid developing era  made the competition level at industry world. It forced the producers to do convinient marketing strategies to reach company goal and high product sale in market share. This aim of this study used was to measure how big the effct of brand endoser on purchase decision of Honda Beat motorcyle at PT. Bintang  Kharisma in Bandar Lampung. The method used was quantitative. The number of sampe was 100 respondents. The sample taking used was non probability sampling through purposive sampling techniques. The data collecting technique used was questionnaire. The data analysis technique used was simple linear regression. The research result showed that Brand Endorser significantly influenced Purchase Decision of Honda Beat at PT. Bintang Kharisma Jaya in Bandar LampungKeywords: Brand Endorser and Purchase Decision.
PENGARUH ATTRIBUTES RELATED TO PRODUCT, SERVICE DAN PURCHASE TERHADAP KESETIAAN MEREK (STUDI KASUS PERGURUAN TINGGI DI KOTA BEKASI) Hendrayanti, Endang; Rafiq, Muhammad
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.517 KB)

Abstract

The aim of this research is to seethe influence of satisfaction-former to loyalty. The research method is descriptive-conclusive research. Multiple regression model is used to analysis the influence of attributes related to: product, servicef dan purchase to the brand loyalty. The result indicate that satisfaction have an big effect to loyalty. The satisfaction to the college influenced by attributes of related to courtesy, attention, consideration, sociability, ability of communications, amenity get information, reputation and interest Satisfaction will be reach by student when they can see and prove that college which their select really can print certifiable collegiate and accepted everywhere. After this, the student by itself will lick lips and become very loyal to college which their choose.
PENGARUH KEPERCAYAAN KONSUMEN PADA MEREK TERHADAP LOYALITAS MEREK Rafiq, Muhammad
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 3 No 1 (2009): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.04 KB)

Abstract

Trust in a brand is consumers* willingness to rely on the brand in the face of risks, hoping that the brand can give positive results for them. For the reason, it is important to give more attention to consumers* trust in a brand. The benefit of the trust is that marketers can retain the position in the competition and reduce the costs to get consumers. Marketers, therefore, must entrust a name or a symbol namely a brand to build relationship with consumers. Most probably, the consumers would not directly trust a brand because each consumer has consideration upon making a purchase. Thus, the marketers must trace and identify factors that influence or build consumers* trust Some factors that may influence consumers* trust in a brand can be categorized into three characteristics, namely brand characteristic, company characteristic, and consumer-brand characteristic. This research is a replication of the research by Lau and Lee (1999) stating that those three characteristics are antecedent of the trust in a brand. The aim of this research was to identify those three characteristics in building the trust in a brand and to identify the influence of the trust in a brand to loyalty. With multiple regression analysis method, it was found that brand characteristics that consist of brand reputation, brand predictability, and brand competence influence the trust in a brand. All company characteristics that consist of trust in the company, company reputation, and motives of the company, except company integrity, influence trust in a brand. Consumer-brand characteristics consisting of brand liking, brand experience, and brand satisfaction influence the trust in a brand, while the similarity of consumers* self-concept and brand personality and the peer support do not.
PENGEMBANGAN MEDIA PEMBELAJARAN MATEMATIKA BERBASIS DISCOVERY LEARNING UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KREATIF SISWA Rafiq, Muhammad; Marzal, Jefri; Syamsurizal, Syamsurizal
AKSIOMA: Jurnal Program Studi Pendidikan Matematika Vol 11, No 1 (2022)
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (72.835 KB) | DOI: 10.24127/ajpm.v11i1.4625

Abstract

AbstrakPenelitian ini bertujuan untuk mendeskripsikan (1) proses dan hasil produk pengembangan media pembelajaran matematika berbasis discovery learning, (2) kualitas multimedia pembelajaran matematika  yang meliputi kevalidan, kepraktisan, dan keefektifan. Penelitian ini menggunakan metode Research and Development (R&D) yang digunakan untuk menghasilkan untuk menghasilkan produk tertentu yaitu multimedia pembelajaran matematika berbasis discovery learning. Model pengembangan yang digunakan dalam penelitian ini adalah model ADDIE. Multimedia pembelajaran digunakan oleh siswa kelas VIII SMP Negeri 1 Muaro Jambi. Subjek Penelitian yaitu 36 orang siswa kelas VIII A. Dalam penelitian ini tim validator menyatakan bahwa multimedia ini telah valid dan layak untuk di ujicobakan. Guru dan siswa memberikan respon positif dan menyatakan bahwa multimedia pembelajaran ini praktis dan mudah digunakan. Hasil penelitian menyatakan bahwa diperoleh peningkatan kemampuan berpikir kreatif matematis siswa dalam kategori sedang berdasarkan analisis Uji N-Gain yaitu skor yang didapatkan adalah 0,491 pada kriteria sedang. Dapat disimpulkan bahwa multimedia pembelajaran yang dikembangkan dapat meningkatkan kemampuan berpikir kreatif matematis siswa. Oleh karena itu multimedia yang dikembangkan dapat digunakan oleh guru dalam proses pembelajaran pada materi bangun ruang sisi datar untuk meningkatkan kemampuan berpikir kreatif matematis.Kata kunci: Berpikir kreatif; Discovery learning; Media pembelajaran. Abstract This study aims to describe (1) the process and product development of discovery learning-based mathematics learning media, (2) the quality of mathematics learning multimedia cover valid, practice and effective. This study uses the Research and Development (R&D) method which is used to produce certain products, namely discovery learning-based mathematics learning multimedia. The development model used in this research is the ADDIE model. Multimedia learning is used by class VIII SMP Negeri 1 Muaro Jambi. The research subjects were 36 students of class VIII A. In this study, the validator team stated that this multimedia was valid and deserved to be tested. Teachers and students gave positive responses and stated that this learning multimedia was practical and easy to use. The results of the study stated that an increase in students' mathematical creative thinking skills was obtained in the medium category based on the analysis of the N-Gain Test, namely the score obtained was 0.491 on the moderate criteria. It can be concluded that the developed learning multimedia can improve students' mathematical creative thinking skills. Therefore, the multimedia developed can be used by teachers in the learning process on the flat-sided space building material to improve mathematical creative thinking skills.Keywords: Creative thinking; Discovery learning; Learning media