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M iqbal Arya pramudya
Uin raden intan lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Strategi Pemasaran, Pemberdayaan, dan Pelatihan Terhadap Produktivitas Pengrajin Kain Tapis di Kabupaten Pringsewu Bunga Ayu Sucinda; Meliyanti; M iqbal Arya pramudya; Vicky F Sanjaya
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 2 (2020): December 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i2.113

Abstract

The purpose of this study was to see the effect of Marketing Strategy, Empowerment and Training on the productivity of the marketing filter cloth craftsmen. The number of respondents studied was 78 people, using saturated samples. Data collection was done by distributing questionnaires. The analysis technique used is multiple linear regression. The findings in this study are Marketing Strategy, Empowerment and Training have a positive and significant effect on employee work productivity.
Co-Authors Bunga Ayu Sucinda Meliyanti Vicky F Sanjaya