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Pengaruh inovasi layanan dan keunggulan posisional pada kinerja pemasaran Anshar Daud
Jurnal Siasat Bisnis Vol. 20 No. 1 (2016)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol20.iss1.art6

Abstract

Pengaruh orientasi pelanggan terhadapkinerja pemasaran masih memiliki perbedaan hasil studi. Untuk mengkaji relasi antar keduanya dikonstruksi suatu model konseptual dengan mediasi inovasi layanan dan keunggulan posisional. Sebuah survei dilakukan di PT. Telkom Indonesia dengan 226 responden untuk menguji model tersebut. Dengan memanfaatkan program AMOS, model dan data dijalankan untuk menganalisa relasi antar konstruk dan dukungannya terhadap hipotesis yang diajukan.Outputnya menunjukkan bahwa 5 dari 6 hipotesis yang ada terbukti signifikan, sedangkan 1 sisanya tidak signifikan yaitu hubungan antara orientasi pelanggan dan kinerja pemasaran. Variabel mediasi menunjukkan peranyang baik dengan hasil signifikan, sementara efek tidak langsung melalui keunggulan posisional lebih kuat dibanding via inovasi layanan.
ANALISIS PRODUK CACAT MENGGUNAKAN METODE SEVEN TOOLS DALAM MEMBERIKAN LAYANAN BERKUALITAS BERBASIS JAMINAN HALAL PADA PERUSAHAAN BETON TIANG PANCANG Muhammad Nur Akbar; Anis Saleh; Anshar Daud; Muhammad Basri; Muhammad Nusran
International Journal Mathla’ul Anwar of Halal Issues Vol. 2 No. 1 (2022)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.464 KB) | DOI: 10.30653/ijma.202221.44

Abstract

Excellent product and service quality is important in the era of industrial competition to win the competition. Companies must play an important role and WIKA Beton as a leading Pile Construction company in Indonesia and even in Asia has taken part in having 14 factories with 1 mibile Plant. The problem that occurs is that some products are damaged or defective. Due to the low quality of the pile product and defects it will reduce the value of the product. Objective: To find out the cause of the recorded product using the seven tools method. Methods: identification and environmental mapping of the problems causing the occurrence of recorded products. Results and Discussion: Damage and defects in the concrete pile products must be repaired using the 7-Tools method (seven tools. Defective products after using the seven tools can be seen the types of defects that exist such as peeling, corrosion of steel bones, deflection, hollow and porous The secondary causes are due to environmental factors, humans, methods, materials, machines. The secondary causes are significant, namely, the environment is dusty and dirty, dirty air, noisy, and high temperature. Human factors are lack of discipline, tired eyes, lack of thorough, fatigue of workers. On the material, corrosion (rusting) occurs on the reinforcement, the mixture of materials changes in volume, evaporation of water in the concrete mixture, the thickness of the concrete blanket is too large. Applying 5S, improving work position, monitoring temperature during production, checking and cleaning tools after use, checking the machine every week by the maintenance division Conclusion: the cause of the occurrence note products are due to primary and secondary factors as well as halal awareness factors in the scope of work and work processes, it is very possible to create superior performance based on halal knowledge (halal knowledge), so that the seven tools can be equipped with Halal awareness factors as factors that affect performance towards zero product notes on the concrete product
Meningkatkan Kinerja Pemasaran Hotel dengan Memanfaatkan Nilai Pelayanan Ergo-ikonik Andriyansah Andriyansah; Fatia Fatimah; Zainur Hidayah; Anshar Daud
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 6 No 1 (2020): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.276 KB) | DOI: 10.21070/jbmp.v6i1.438

Abstract

The present study aims to support the hypotheses proposed in the research model to prove the fact that the suggested variables can contribute towards performance improvement. The study offers a novel variable namely ergo-iconic service value. The object of this study includes 118 three-star hotels located in the business districts of the Special Capital Region of Jakarta and West Java. The study used questionnaires that were distributed to hotel managers to acquire research data. The ergo-iconic service value as a mediating variable is proven to improve the marketing performance of the hotels. Other variables, namely, the ability to implement management system certification and the ability to adapt to technology also increase the mediating role of ergo-iconic service value. The hypotheses are empirically proven as all three variables successfully improved the hotels' marketing performance. The current research also shows that the role of humans is still significant, and human presence is required to improve performance despite the fact that we are currently at the Industry 4.0 era; in this case, not all activities should be taken over by robots.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN Anshar Daud
AkMen JURNAL ILMIAH Vol 8 No 4 (2011): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary focus of this study is to analyze the influence of social and culture, reference group marketing communication, personal factor, motivation, perception and attitude formation to costomer decision making. This study shows that 1)sosial-cultural give influence on personal factor, motivation and decision making but insignificant to perception and attitude formation; 2)reference group influences personal factor, motivation, perception, attitude formation and decision making; 3)marketing communication effects attitude formation and decision making, but has no infact on perception; 4)personal factor effects motivation, perception, attitude formation but does not influence decision making; 5)attitude formation contributes positive and significant impact on decision making.
ANALISIS PENGARUH KUALITAS LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA BADAN KEPEGAWAIAN PENDIDIKAN DAN PELATIHAN DAERAH KAB. KEPUALAUAN SELAYAR RATIH HARPAWATI YUSUF; Masdar Mas'ud; Anshar Daud
Nobel Management Review Vol 1 No 2 (2020): Nobel Management Review (NMaR)
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v1i2.1280

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas lingkungan kerja dan motivasi kerja terhadap kinerja pegawai dengan dimediasi oleh variabel kepuasan kerja pada Badan Kepegawaian Pendidikan dan Pelatihan Daerah. Penelitian ini termasuk confirmatory research. Penelitian ini dikategorikan sebagai penelitian survei, dimana instrumen penelitian ini berupa kuesioner. Sampel dalam penelitian ini mengambil seluruh populasi pegawai di Badan Kepegawaian Pendidikan dan Pelatihan Daerah yang berjumlah 65 orang. Data dikumpulkan dengan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah regresi berganda dan uji sobel untuk variabel mediasi. Hasil penelitian ini menunjukkan bahwa : 1. Terdapat pengaruh positif dan signifikan antara kualitas lingkungan kerja terhadap kinerja. 2. Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. 3. Terdapat pengaruh yang positif dan signifikan antara variabel kualitas lingkungan kerja dengan kepuasan kerja. 4. Motivasi kerja berpengaruh positif dan signifikan dengan kepuasan kerja pegawai. 5. Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai Badan Kepegawaian Pendidikan dan Pelatihan Daerah Kabupaten Kepulauan Selayar. Lebih lanjut, penelitian ini menunjukkan bahwa kepuasan kerja mampu memediasi pengaruh yang diberikan variabel kualitas lingkungan kerja dan motivasi kerja terhadap kinerja pegawai. Berdasarkan hasil tersebut, implikasi manajerial yang dapat direkomendasikan adalah peningkatan kinerja dapat dicapat dengan lebih meningkatkan kualitas lingkungan kerja yang baik dan nyaman, pemberian motivasi kepada pegawai dapat dilakukan oleh pimpinan guna pencapaian kepuasan kerja. This study aims to determine and analyze the effect of work environment quality and work motivation toward the employee performance mediated by the variable job satisfaction at the Regional Education and Training Personnel Board. This study includes confirmatory research and categorized as a survey study, where the instrument is a questionnaire. The sample in this study took the entire population of employees at the Regional Education and Training Personnel Board with 65 people. The data were collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used was a multiple regression and single test for the mediating variables. The results of this study indicate that (1) there is a positive and significant effect between the quality of the work environment toward performance (2) work motivation has a positive and significant effect toward the employee performance (3) there is a positive and significant effect between the variable quality of the work environment and job satisfaction (4) work motivation has a positive and significant effect toward the employee job satisfaction (5) job satisfaction has a positive and significant effect toward the employee performance of the Regional Education and Training Personnel Board of Selayar Islands Regency. Furthermore, this study shows that job satisfaction is able to mediate the effect of the variable quality of work environment and work motivation toward employee performance. Based on these results, the managerial implication that can be recommended is performance improvement that can be achieved by further improving the quality of a comfortable and conducive work environment and providing motivation to employees by the leadership in order to achieve job satisfaction.
Pengaruh budaya organisasi dan motivasi berprestasi terhadap kinerja karyawan melalui perilaku inovatif pada PT. Telkomsel area pamasuka makassar Muslim Muslim; Muhammad Hidayat; Anshar Daud
Nobel Management Review Vol 2 No 1 (2021): Nobel Management Review (NMaR)
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v2i1.1758

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Budaya Organisasi dan Motivasi Berprestasi terhadap kinerja pegawai melalui perilaku inovatif Pada PT. Telkomsel Area Pamasuka di Makasssar. Metode yang digunakan berupa metode survei melalui penyebaran kuesioner. Sampel penelitian berjumlah 100 responden, dengan pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah uji kualitas data, uji asumsi klasik, regresi linier berganda, uji t, uji F dan analisis jalur (path analysis). Hasil penelitian menyimpulkan bahwa budaya organisasi berpengaruh terhadap kinerja karyawan. Motivasi Berprestasi berpengaruh terhadap kinerja karyawan. Perilaku inovatif berpengaruh terhadap kinerja karyawan. Budaya organisasi berpengaruh terhadap perilaku inovatif. Motivasi Berprestasi berpengaruh terhadap perilaku inovatif. Perilaku Inovatif memediasi secara parsial hubungan antara budaya organisasi dan motivasi berprestasi terhadap kinerja karyawan, dengan efek langsung lebih kuat dibanding efek mediasinya. This research aims to determine and analyze the effect of Organizational Culture and Achievement Motivation on employee performance through innovative behavior at PT. Telkomsel Area Pamasuka in Makasssar. The method used is in the form of a survey method through distributing questionnaires. The research sample consisted of 100 respondents, with sampling using purposive sampling technique. The data analysis method used is data quality test, classical assumption test, multiple linear regression, t test, F test and path analysis. The results conclude that organizational culture has an effect on employee performance. Achievement motivation affects employee performance. Innovative behavior affects employee performance. Organizational culture influences innovative behavior. Achievement Motivation affects innovative behavior. Innovative behavior partially mediates the relationship between organizational culture and achievement motivation on employee performance, with the direct effect being stronger than the mediating effect
Peran Kepuasan Kerja Dalam Memediasi Servant Leadership dan Budaya Organisasi Terhadap Kinerja Pegawai Apryanti Apryanti; Muhammad Hidayat; Anshar Daud
Nobel Management Review Vol 2 No 3 (2021): Nobel Management Review
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v2i3.2250

Abstract

Penelitian ini bertujuan untuk menanalisa peran kepuasan kerja dalam memediasi servant leadership dan budaya organisasi serta pengaruhnya terhadap kinerja pegawai. Penelitian ini melibatkan 82 orang respondent yang mewakili Pegawai Negeri Sipil yang menangani Pengelolaan Keuangan Dan Asset Daerah Kota Makassar. Data Utma penelitian ini adalah kuisioner yang disebarkan kepada para responden. Teknik analisi data dalam penelitian ini adalah Partial Least Square menggunakan aplikasi Smart PLS. Hasil penelitian menunjukkan bahwa 1) servant leadership tidak berpengaruh terhadap kinerja pegawai, 2) budaya organisasi berpengaruh terhadap kinerja pegawai, 3) servant leadership berpengaruh terhadap kepuasan kerja, 4) budaya organisasi berpengaruh terhadap kepuasan kerja, 5) kepuasan kerja berpengaruh terhadap kinerja pegawai, 6) servant leadership berpengaruh terhadap kinerja pegawai melalui kepuasan kerja, 7) budaya organisasi berpengaruh tetapi tidak signifikan terhahap kinerja pegawai melalui kepuasan kerja pada Kantor Badan Pengelolaan Keuangan dan Aset Daerah Kota Makassar. This study aims to analyze the role of job satisfaction in mediating servant leadership and organizational culture and its effect on employee performance. This study involved 82 respondents who represent Civil Servants who handle Financial Management and Regional Assets of Makassar City. The main data of this research is a questionnaire distributed to the respondents. The data analysis technique in this study is Partial Least Square using the Smart PLS application. The results show that 1) servant leadership has no effect on employee performance, 2) organizational culture affects employee performance, 3) servant leadership affects job satisfaction, 4) organizational culture affects job satisfaction, 5) job satisfaction affects employee performance, 6) servant leadership has an effect on employee performance through job satisfaction, 7) organizational culture has an effect but is not significant on employee performance through job satisfaction at the Makassar City Regional Financial and Asset Management Agency Office
The Influence of Servant Leadership on Motivation and Job Satisfaction Employees at the Ministry of Religious Affairs of Merauke Regency: The Mediation Role of Trust in Leaders Yohana Ramma; Shine Pintor S. Patiro; Anshar Daud
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6097

Abstract

This study aims to examine the direct influence of servant leadership on trust in leaders, work motivation, and employee performance satisfaction. This study also examines the mediating role of trust in leaders in the influence of servant leadership on employee motivation and job satisfaction. This research is quantitative and uses a questionnaire research instrument to collect data. The sample of this study was 96 employees at the Office of the Ministry of Religious Affairs of Merauke Regency. The data analysis method used Structural Equation Modelling Partial Least Square (SEM-PLS). The results showed that servant leadership positively affects trust in leaders, work motivation, and employee performance satisfaction. In addition, trust in leaders is proven to mediate the relationship between servant leadership and work motivation. Trust in leaders is not proven to mediate the relationship between servant leadership and job satisfaction significantly. The findings contribute to the development of servant leadership theory and the importance of applying the servant leadership style in public sector organizations because it can increase employee trust, work motivation, and job satisfaction.
PENGARUH BAURAN PEMASARAN PARIWISATA DAN KUALITAS PELAYANAN MELALUI KEPUASAN WISATAWAN TERHADAP MINAT BERKUNJUNG KEMBALI (STUDI EMPIRIS PADA OBYEK WISATA BANTIMURUNG KABUPATEN MAROS) AMIRUDDIN USMAN; Muhammad Hidayat; Anshar Daud
Nobel Management Review Vol 3 No 3 (2022): Nobel Management Review
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v3i3.3289

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh bauran pemasaran pariwisata, kualitas layanan pariwisata terhadap kepuasan, untuk mengetahui dan menganalisis pengaruh bauran pemasaran pariwisata dan kualitas pelayananterhadap minat berkunjung kembali. Untuk mengetahui dan menganalisis pengaruh kepuasan terhadap minat berkunjung kembali, Untuk mengetahui dan menganalisis pengaruh bauran pemasaran pariwisata dan kualitas pelayanan terhadap minat berkunjung kembali melalui kepuasan wisatawan pada obyek wisata Bantimurung Kabupaten Maros. Sampel penelitian ini adalah wisatawan baik mancanegara maupun domestic atau nusantara yang sering berkunjung ke obyek wisata Bantimurung Kabupaten Maros. Hasil penelitian bahwa bauran pemasaran pariwisata berpengaruh positif dan signifikan terhadap kepuasan wisatawan. Kualitas pelayanan memberikan pengaruh positif dan signifikan terhadap kepuasan wisatawan. bauran pemasaran pariwisata memberikan pengaruh yang bermakna dalam meningkatkan minat wisatawan untuk melakukan kunjungan kembali. Kualitas pelayanan berpengaruh positif dan signifikan terhadap minat berkunjung kembali. Kepuasan wisatawan berpengaruh positif dan signifikan terhadap minat berkunjung kembali. Kepuasan wisatawan dapat memediasi secara parsial pengaruh bauran pemasaran pariwisata terhadap minat berkunjung kembali. Kepuasan wisatawan dapat memediasi secara parsial pengaruh kualitas pelayanan terhadap minat berkunjung kembali pada obyek wisata Bantimurung Kabupaten Maros
DAMPAK MEDIASI ORGANISATIONAL CITIZENSHIP BEHAVIOUR TERHADAP EMPLOYEE PERFORMANCE DENGAN ANTESEDEN CAREER JOURNEY, SELF-EFFICACY DAN QUALITY OF WORK LIFE PADA INSTANSI DIREKTORAT JENDERAL PAJAK Lia Amsalia Amir; Anshar Daud; Hendrian Hendrian
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 4 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i4.755

Abstract

The purpose of this study was to examine the indirect effect of Organizational Citizenship Behavior (OCB) on employee performance by using the antecedents of Career Journey, Self Efficacy and Quality of Work Life. This study also examines the direct role of the variables Career Journey, Self Efficacy and Quality of Work Life on employee performance at the Directorate General of Taxes. This type of research is quantitative using a questionnaire research instrument to collect data. The sample for this research is all employees at the Directorate General of Taxes who are taken using probability sampling. The data analysis method used is Structural Equation Modeling Partial Least Square (SEM-PLS). The results showed that Career Journey, Self Efficacy, Quality of Work Life had a positive effect on Organizational Citizenship Behavior, then Career Journey, Quality of Work Life and OCB also had a positive effect on employee performance, but Self Efficacy had no significant effect on employee performance. In addition, Organizational Citizenship Behavior is also proven to be able to mediate the relationship between Career Journey, Self Efficacy and Quality of Work Life towards employee performance. The findings of this study contribute to the development of theories related to Organizational Citizenship Behavior and the importance of managing career paths, employee self-motivation and the quality of employee work life so that employees can provide maximum performance which will certainly support organizational performance.