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All Journal Kepariwisataan: Jurnal Ilmiah Pringgitan
Farah Diana Djamil
Sekolah Tinggi Pariwisata Ambarrukmo, Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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APLIKASI GURILAPSS DI ANDROID SEBAGAI STRATEGI PEMASARAN PARIWISATA KABUPATEN SUKABUMI Farah Diana Djamil; Fauzie Rahmat Sidik
Kepariwisataan: Jurnal Ilmiah Vol 9, No 3 (2015): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

GURILAPSS (Gunung, Rimba, Laut, Pantai, Sungai, Seni Budaya), The GURILAPS for android is a city aplication information, city guide and also introduced and promoted Sukabumi Regency of West Java Province. This application can help the local and international tourists to be able to recognize Sukabumi much more. In this application there is some information of tourism objects, travel, dining / culinary, shopping place, place of workship, medical center, the local police assistance, and much more about Sukabumi, According to the assessment of the application via rating, it can be concluded that the application are easy to understand which is stated by 90% of the user, and still need some additional information which is stated by 10% of user. Information System of Industrial Map provides information to the users about image, routes, and detail location via android devices.Keywords: Tourism, Sukabumi Regency, GURILAPSS Application, Android
ANALYSIS OF MARKETING STRATEGIES THROUGH THE UNIQUENESS OF YOGYA’S HERITAGE, CULTURES, AND CULINARY PRODUCTS AS AN ASSET OF BRANDING TOWARDS TOURISM DEVELOPMENT IN YOGYAKARTA SPECIAL REGENCY Isdarmanto Isdarmanto; Dwiyono Rudi Susanto; Dyah Wahyuning Tyas; Sumiyar Mahanani; Farah Diana Djamil
Pringgitan Vol 2, No 1 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.957 KB) | DOI: 10.47256/prg.v2i1.123

Abstract

Yogyakarta's tourism potential from asset uniqueness and heritages is a major factor in tourism development in Yogyakarta. This is a responsibility that must be realized by all stakeholders of tourism so that tourism assets uniqueness of ancestral heritage in Yogyakarta becomes a tourist attraction as a capital of local wisdom in the concept of branding city of Yogyakarta. The participation of communities and local governments in managing sustainable tourism development programs is also an important aspect to develop of a new brand city of Yogyakarta. There is limited public awareness of the existence of excellence asset heritages of Yogyakarta which is a selling point in branding the city. This study aims to identify and know the role of branding through the cultural heritage of Yogyakarta cultures and culinary products in marketing strategy to the development of tourism in Yogyakarta. This research use qualitative research that can focus on the problems encountered, as well as with a process methodology that illustrates how qualitative training can provide many uses and benefits for more effective and in-depth research. The fact is that the numbers of foreign tourists who visit the tourism site still do not meet the expected target compared to the number of domestic tourists. Therefore it is necessary to research and empower the community to be able to change the mindset & to have more concern to provide positive supports for Yogyakarta tourism development so that it is more competitive in global competition.Keywords: Uniqueness, Heritage, Culture, Tourism Development
Co-Authors Dwiyono Rudi Susanto Dyah Wahyuning Tyas Fauzie Rahmat Sidik Isdarmanto Isdarmanto Sumiyar Mahanani