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All Journal jurnal ilmiah hospitality International Journal of Glocal Tourism Journal Of Human And Education (JAHE) International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications
Ni Putu Lianda Ayu Puspita
Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience) Ni Putu Lianda Ayu Puspita; I Putu Astawa; I Gede Mudana
International Journal of Glocal Tourism Vol. 2 No. 1 (2021): International Journal of Glocal Tourism - March 2021
Publisher : Catuspata Press

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Abstract

Purpose: This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation. Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study. Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy. Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.
Implementing Strategic Management in Crisis Situations at Luxury Hotel Chain Okky Friesatama; I Ketut Budarma; Ida Ayu Kade Werdika Damayanti; Ni Wayan Wahyu Astuti; Ni Putu Lianda Ayu Puspita
International Journal of Glocal Tourism Vol. 3 No. 2 (2022): International Journal of Glocal Tourism - June 2022
Publisher : Catuspata Press

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Abstract

Purpose: This paper aims to describe the fact that how a crisis is managed by implementing the right strategic management in the luxury hotel chain. Research methods: The author in this qualitative method conducted interviews with executive members, owner representatives, and heads of departments who are in the organizational structure of crisis management at the hotel. Findings: The hotel chain head office is very concerned about the credibility aspect of its product; scattered hotels are required to follow all standard operating procedures in overcoming crisis situations. The head office requires hotel owners to have insurance in accordance with international standard criteria which are bound in the agreement of both parties. All employees who are in the crisis management organizational structure are to attend training organized by the head office. The head office requires the hotel to work with local agencies to assist with issues and manage communication crises if they occur. Implication: A structured collaboration synergizing between the head office, hotels, local agencies, and hotel owners in managing the crisis that occurs will result in minimizing material and non-material losses.
IMPLEMENTATION OF DIGITAL MARKETING IN IMPROVING ROOM OCCUPANCY AT THE WESTIN RESORT & SPA, UBUD I Putu Ade Perdana Putra; Ni Putu Lianda Ayu Puspita; Ni Luh Eka Armoni; Elvira Septevany
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2012

Abstract

The purpose of this study was to determine the application of digital marketing applied by The Westin Resort & Spa, Ubud and the efforts made to increase room occupancy through digital marketing. Data collection methods used are observation, interviews, and documentation. The analytical technique used in this study is descriptive qualitative analysis used to describe the information obtained through interviews from the sales & marketing party and relate it to the theories that support the discussion related to the dimensions and indicators of digital marketing conducted by The Westin Resort & Spa, Ubud. The results show that the application of digital marketing at The Westin Resort & Spa, Ubud is divided into four digital marketing dimensions, namely websites, online travel agents, social media, and Marriott Bonvoy. Besides, efforts are being made to increase room occupancy, namely, increasing brand awareness on social media by implementing a give away program every month.
Niche market of event for village tourism Ni Made Ernawati; Ayu Trisnayoni Raden; I Wayan Basi Arjana; Ni Putu Lianda Ayu Puspita; Radu Negru
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 2 (2022): December 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v6i2.120-126

Abstract

This research aims to explore and analyze the potency of community-based rural tourism to organize or be used as a venue for events. This is a qualitative study examining publications related to the issue, as well as the writers' direct experience and involvement in the event taking up the role either as a participant or the event committee member; the study mainly used focus group discussion to explore and generate ideas on the event for village tourism to identify the event-market potential for the Community-based Tourism. The study is conducted to prospect the event for CBT based on the type, purpose, and participants of the event, as well as to assess the facilities available at CBT. The results show that the characteristics and the purpose of events are reflected in the type of events. There are 7 types of event: traditional, natural, and farming-related smaller seminars, exhibitions, festivals, bazaar, sport, education/sharing, spiritual, and personal advancement retreat. For the CBT event, purposes could be created depending on the market's needs, the community's needs, and the facilities available in the tourism village considering the theme and scale of the event. It is expected that the results of the study could be used as a reference in advancing the product-market scheme of rural tourism as well as creating awareness among the prospective parties to hold events and to empower rural tourism to support village development.
Human resource development for rural tourism: a green tourism approach Ni Made Ernawati; I Wayan Basi Arjana; Ni Putu Lianda Ayu Puspita; Mihai Voda; Samrat Hazra
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.50-57

Abstract

This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.
Peningkatan Kapasitas SDM Pengelola Desa Wisata dan Penataan Desain Jalur DTW di Desa Pusuk Lestari Kabupaten Lombok Barat Dewa Made Suria Antara; I Ketut Suarta; Layla Fickri Amalia; Ni Putu Lianda Ayu Puspita; Ni Wayan Sintya Dewi
Journal Of Human And Education (JAHE) Vol. 3 No. 2 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i2.270

Abstract

Desa Pusuk Lestari merupakan desa yang terletak di Kabupaten Lombok Barat. Lokasinya yang terletak di kawasan hutan lindung atau kawasan taman nasional, berupa sungai, hutan, dan air terjun berpotensi untuk atraksi cycling maupun tracking. Selain itu juga potensi wisata kuliner seperti jajanan bernama bantal dan bebiting. Berdasarkan observasi belum adanya pemetaan potensi daya tarik wisata yang potensial menjadi produk wisata yang mencirikan keunikan Desa Pusuk Lestari. Potensi alam yang berada disisi hutan lindung masih belum ditangani dengan baik seperti belum adanya rambu jalan menuju sungai, hutan, dan air terjun berpotensi untuk atraksi cycling. Tujuan dari kegiatan ini adalah membantu masyarakat terutama pengelola pariwisata untuk meningkatkan pemahaman masyarakat untuk menjaga lingkungan dengan program sapta pesona, menata jalur menuju hutan lindung termasuk pembuatan beberapa papan penunjuk arah. Kegiatan Pengabdian ini melakukan sosialisasi peranan pokdarwis dalam pengembangan pariwisata berkelanjutan kepada pengelola pariwisata, membuat papan petunjuk arah jalur menuju daya tarik wisata Hutan Lindung Desa Pusuk Lestari, serta bekerja sama untuk mengumpulkan data, menganalisis, menyusun draf, dan menetapkan potensi DTW di Pusuk Lestari. Hasil dari pengabdian adalah meningkatnya pemahaman stakeholder akan peranan Pokdarwis dalam pengembangan pariwisata dan tersedianya hasil pemetaan potensi daya tarik wisata agar bisa disusun produk wisata unggulan Desa Pusuk Lestari. Kata Kunci: Daya tarik wisata, wisata alam, hutan lindung, wisata kuliner.
Co-Authors Ayu Trisnayoni Raden Dewa Made Suria Antara Elvira Septevany I Gede Mudana I Ketut Budarma I Ketut Suarta I Putu Ade Perdana Putra I Putu Astawa I Wayan Basi Arjana Ida Ayu Kade Werdika Damayanti Layla Fickri Amalia Mihai Voda Ni Luh Eka Armoni Ni Made Ernawati Ni Wayan Sintya Dewi Ni Wayan Wahyu Astuti Okky Friesatama Radu Negru Samrat Hazra