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All Journal Jurnal Ilmu Manajemen Profitability
Moh Aris Pasigai
Universitas Muhammadiyah Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of The Influence Of Product Attributes On Purchase Decisions For Asus Brand Laptops On Students Faculty Of Economics And Business Muhammadiyah University, Makassar Moh Aris Pasigai; Aulia Aulia; Suarsi Suarsi
Jurnal Ilmu Manajemen Profitability Vol 6, No 1 (2022): FEBRUARI 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i1.7115

Abstract

This study aims to determine of the influence the exxent of the influence of product attributes which include (brand, proce, quality and design) on the decisions to purchase Asus brand laptops for students of the Facultyof Economics and Bussines, University of Muhammadiyah Makassar (a case study majoring, class of 2017). The type of research used with a quantitative approach. The data obtained is the result of the respondent’s interpretation studens majoring in management class 2017 as many 84 respondents. The analysis technique used in the study uses an interactive model with respondens , where the respondent’s interpretation data is then regulated by using data analysis tecniques in this case SPSS. Based on The research result obtained from processed data are that all design variabels have a more significant influence than all product attribute variabels, this is due to the regression equetion test the design variable value is greater and the averall variable value for marketing strategy.
ANALYSIS OF CONSUMERBEHAVIOAR IN THE PURCHASE OF OPPO BRAND SMARTPHONE PRODUCTS IN STUDENST OF THE UNIVERSITY OF ECONOMIC AND BUSINESS FACULTY MUHAMMADIYAH Aulia Aulia; Moh Aris Pasigai; Firdayanti Buhari
Jurnal Ilmu Manajemen Profitability Vol 5, No 2 (2021): AGUSTUS 2021
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v5i2.6414

Abstract

This study aims to find out how the internal and external factors of consumer behavior in purchasing decisions for oppo brand smartphone Products on Studenst of the Faculty of Ekonomics and Business, University of Muhammadiyah Makassar (case study majoringin management class 2017). The type of research used with a qualitative approach. The data obtained is the result of interviews with 6 students majoring in management class of 2017. Internal factors of consumers behavior influence consumer decisions in purchasing Oppo Brand Smartphone prodyct of students majoring in management class 2017 Faculty of Economcs and Business, University of Muhammadiyah Makassar becauce the Oppo cellphone brand is good to use, not easily demaged, the camera is verry good, easy to get the nearest counter, high RAM, famaous cellphone brand, elegant designanda color. External factors of consumer behavior affect consumers in purchasing Oppo brand smartphone products for student students majoring in management class 2017 Faculty of Economcs and Business, University of Muhammadiyah Makassar because the Oppo cellphone is in accordance with family curture, friends who use the Oppo Cellphone, because theyare used to it and don’t reaplace it with the cellphone brand that other.
Marketing Strategy For Education Service To Increase Stakeholder Trust in TK Kemala Bhayangkari 16 Bantaeng Moh Aris Pasigai; Zhella Pratiwi
Jurnal Ilmu Manajemen Profitability Vol 6, No 2 (2022): AGUSTUS 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i2.8480

Abstract

This study aims to determine the Marketing Strategy of Educational Services at Kemala Bhayangkari 16 Kindergarten Bantaeng in terms of Increasing Stakeholders' Trust towards parents. The type of research used is the Qualitative Research Method. The data processed is the result of observations and interviews with the school of Tk Kemala Bhayangkari 16 Bantaeng as well as reports of new student admissions from the 2018 to 2021 school years. The data analysis technique used is descriptive analysis technique, which describes the data obtained from the Kemala Bhayangkari 16 Bantaeng Kindergarten is then associated with relevant theories by referring to the 4P concept of the marketing mix or marketing mix (Promotion, Place, Price, Person) and then concluded. Based on the results of data collection from the Kemala Bhayangkari 16 Bantaeng Kindergarten school, it can be concluded that the marketing strategy of educational services used in terms of increasing trust in users is by carrying out various kinds of promotions about schools through social media, distributing brochures to the general public, strengthening and adding relations with various media and friends, improve the quality and ability of educators and students
Co-Authors Aulia Aulia Firdayanti Buhari Suarsi Suarsi Zhella Pratiwi