Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal ADPEBI International Journal of Business and Social Science
Zefri Efdison
Sekolah Tinggi Ilmu Ekonomi Sakti Alam, Kerinci, Jambi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Internal Marketing Analysis and Service Quality on Student Satisfaction as Consumers Zefri Efdison
ADPEBI International Journal of Business and Social Science Vol. 1 No. 1 (2021): October 2021
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1108.205 KB) | DOI: 10.54099/aijbs.v1i1.29

Abstract

This study aims to analyze the effect of internal marketing and service quality on student satisfaction at the Sekolah Tinggi ilmu Ekonomi Sakti Alam Kerinci (STIE-SAK). The sample is 135 students. The sampling technique in this study was carried out by using non-probability sampling method. Data analysis using SPSS Version 25. Results the F test shows that the internal marketing and service quality variables simultaneously have a significant effect on student satisfaction. the effect of internal marketing and service quality on satisfaction is 48.8%.
Co-Authors