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All Journal WIDYA MANAJEMEN Jurnal Sewaka Bhakti Bisma: Jurnal Manajemen
Dewa Nyoman Benni Kusyana
Universitas Hindu Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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SOSIALISASI PENGGUNAAN SOSIAL MEDIA UNTUK MEMPROMOSIKAN PRODUK UMKM DI BANJAR BAJING DESA TEGAK Dewa Nyoman Benni Kusyana
JURNAL SEWAKA BHAKTI Vol 6 No 1 (2021): Sewaka Bhakti
Publisher : UNHI Press

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Abstract

Promotional activities are one of the elements in the marketing mix that play an important role in the survival of the company, both for large companies and even SMEs. Promotion is done to introduce a product or business to consumers. The development of information technology provides opportunities for SMEs to be able to promote their products and businesses through social media such as Instagram and Facebook. This activity to promote SME products was held in Banjar Bajing, Tegak Village starting from September 18th, 2020 to September 30th, 2020 involving 31 SMEs and was carried out door-to-door to avoid crowds according to health protocols to prevent the transmission of Covid 19. The results of promotional activities show a positive trend as evidenced by an increase in sales volume and social media is an effective and efficient promotional tool to increase sales of SMEs
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PADA RATU HOTEL (EX. QUEEN HOTEL) DENPASAR DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING Komang Ary Pratiwi; I Wayan Suartina; Dewa Nyoman Benni Kusyana; Ida Ayu Made Sasmita Dewi
Bisma: Jurnal Manajemen Vol. 6 No. 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v6i1.24405

Abstract

Bisnis hotel adalah salah satu industri yang mengalami perkembangan paling cepat di wilayah Denpasar-Bali. Banyaknya pesaing menyebabkan pentingnya mendapatkan pelanggan setia ke arah hotel. Loyalitas dapat dipengaruhi oleh kualitas layanan dan kepuasan pelanggan saat menginap di hotel. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, kepuasan pelanggan terhadap loyalitas.Alat analisis data pada penelitian ini adalah Structural Equation Modeling (SEM) untuk mengetahui pengaruh antar variabel. Hasil penelitian ini menunjukkan bahwa kualitas layanan memiliki pengaruh positif signifikan terhadap kepuasan pelanggan, kepuasan pelanggan memiliki pengaruh positif signifikan terhadap loyalitas, kualitas layanan memiliki pengaruh positif signifikan terhadap loyalitas, kualitas layanan memiliki pengaruh positif signifikan terhadap loyalitas dengan kepuasan pelanggan sebagai variabel intervening.Implikasi manajerial dari hasil penelitian adalah bahwa manajemen Hotel Ratu harus difokuskan pada kualitas layanan hotel yang terdiri dari faktor bukti fisik, kompetensi, kekuatan persepsi, garansi, dan empati untuk mencapai kepuasan dan kesetiaan pelanggan yang menginap di Hotel tersebut.
SKALA PENGUKURAN KUALITAS LAYANAN: SEBUAH KAJIAN LITERATUR Dewa Nyoman Benni Kusyana; Komang Ary Pratiwi
Widya Manajemen Vol 1 No 2 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.248 KB) | DOI: 10.32795/widyamanajemen.v1i2.354

Abstract

Service quality measurement techniques along with dimensions of service quality have become a major issue in the marketing literature over the past few decades. The increasing importance of quality services, both practitioners and scholars began to focus on service delivery. Measurement of service quality is now seen as an important measurement tool for companies to understand the needs and desires of customers by analyzing customer satisfaction and experience with the services provided. Although until now there has been no agreement on a particular model that should be used to measure service quality, the fact is there are several effective models that can be used by both practitioners and scholars that have been produced by researchers. Until now, researchers believe and agree that service quality is multilevel or multidimensional. This study focuses on various types of service quality models that existed until year of 2000. The methodology used is conducting a review of service quality literature. The limitation of this literature review is that the existing service quality model was developed before 2000 because after 2000 the development of quality services was focused on the quality of electronic services.
Peran Kualitas Layanan Dalam Menciptakan Loyalitas Mahasiswa Dewa Nyoman Benni Kusyana; Putu Atim Purwaningrat; Milla Permata Sunny
Widya Manajemen Vol 2 No 1 (2020): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.883 KB) | DOI: 10.32795/widyamanajemen.v2i1.546

Abstract

Quality of service plays an important role in the world of education, especially higher education, although there is still debate about the position of students as customers, but it is believed that the quality of service in higher education plays an important role in ensuring the survival of a university. The purpose of this study was to determine the effect of higher education service quality on the satisfaction and loyalty of FEBP UNHI students. The model of higher education service quality used in this study is HEdPERF which consists of five dimensions namely academic aspects, non-academic aspects, reputation, access, and program issues. The sample used was 119 students from management and accounting study programs with simple random sampling technique, and the analysis technique used was path analysis. The results obtained were (1) HEdPERF had a positive but not significant effect on student loyalty, (2) HEdPERF had a positive and significant effect on student satisfaction, (3) satisfaction had a positive and significant effect on student loyalty, and (4) satisfaction mediated the effect of HEdPERF on student loyalty.
Co-Authors I Wayan Suartina Ida Ayu Made Sasmita Dewi Komang Ary Pratiwi Milla Permata Sunny Putu Atim Purwaningrat