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Human Resources Implementation Using the McKinsey 7S Method for Business Startup: Duck Nugget Frozen Food Ryan Perdana Putra; Tantri Yanuar Rahmat Syah; Semerdanta Pusaka; Rhian Indradewa
Journal of Multidisciplinary Academic Vol 3, No 3 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The purpose of Nugget Duck-Duckan business plan is a company manufactures processed "nugget" meat derived from selected duck meat with hygienic quality standards. In order to produce quality and safe duck nuggets, the consumption duck nugget meat have provide to customer demand also for customer satisfaction. The basic analysis and operational thinking of Nugget Duck-Duckan business is carried out using stages or HR models consisting of strategy, system, skill, style, staffing, structure and share vision. Strategic location is needed to support this business over PT. Befindo Food located at Jl. Raya Narogong Blok Pv. Timur RT.3 / RW.1, Ciketing Udik, Bantargebang, Bekasi, West Java 17153. PT. Befindo Food have Duck-Duckan Duck Nugget product and produces processed "meat nuggets" from duck meat. In this study we analyze the business opportunity using questioner form over PT. Befindo Food to obtain success factor ratio. Here, the McKinsey 7s Framework was proposed to obtain sucess factor from correstpondent. This framework also used to analyze the internal aspects of a company's organization with 7 main elements such as Strategy, Systems, Skills, Style, Staff, Structure and Share values

Big Five Personality Traits and Reciprocal Relationship between Job Satisfaction and Job Performance Liany Halim; Rhian Indradewa; Tantri Yanuar Rahmat Syah
Journal of Multidisciplinary Academic Vol 4, No 6 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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This study aims to connecting the relationship between three variables related to human resource management in a company namely personality traits, job satisfaction and job performance. This model was developed to build a hypothesis on how personality can increase job satisfaction and job performance and influence between job satisfaction and job performance. The survey was conducted from October 2019 to January 2020 through a Google form survey. Here, the 485 data were collected from correspondents which were then validated. In this study, we are using LISREL 8.7 to develop the model values. In addition, this study is contributing to add the findings compilation of clarify inconsistencies in previous findings between relationship of personality characteristics that most influence with job satisfaction and performance.

Marketing Mix Strategy Implementation for Business Plan at LH Hotel Jodi Widardi; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Semerdanta Pusaka
Journal of Multidisciplinary Academic Vol 3, No 5 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Business in the field of hospitality services is indeed the main attraction for investors and entrepreneurs in starting a business. Hospitality is a business company that provides room accommodation for a place to rest. Usually the hospitality services those who come to go on vacation, meetings, or work. Hotel is one of the supporting factors of tourism to increasing a number of hotel populations’ makes hoteliers have to compete to make more value offered to customers from other hotels. It’s not only buildings and services offered also marketing factors also affect the success of the hotel business, including promotion, communication to the community through events and campaigns using digital marketing. Various existing hotels each has advantages, from building infrastructure, hotel functions, hotel location, services, to the theme they have. All of these factors are strengths and uniqueness that distinguishes them from others. However, how to convey this uniqueness to the community is not an easy mission. There is a need for market research to determine existing needs and strategies for market penetration.

Determination Of Factory Location PT. Kelola Lingkungan Kita Using Factor Rating Rio Ramadhan; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 6 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The initial stage before establishing a B3 medical waste processing plant PT. Kelola Lingkungan Kita (PT. KLK), it’s one of determines the right location. By choosing the right location can make transportation faster and more affordable to several hospitals in regional 1 or the island of Java and can improve company operations more effectively. This company using methods Location Factor Rating (LFR) by selecting the areas of Jakarta, Tangerang, Bekasi and Indramayu, Thus the calculation is done and the company location is obtained with the highest value of 3.67, at Indramayu. Here, PT. KLK built its factory in Indramayu Regency Industrial Estate. In addition to the industrial area being safe from environmental disturbances, salaries of employees in the Indramayu area are still relatively low compared to other areas. This study aims to determine the exact location of the PT KLK factory. There are several other factors that have a significant influence on determining the location of the PT. KLK, namely Minimum Wage for Employees, Factory Surroundings and Fleet Mobilization. This will have an impact on the effectiveness of the company and can reduce the company's operating costs, so that PT. KLK establishes a factory in the Indramayu Industrial Estate with the aim of being able to avoid the risk of environmental disturbances around the factory such as Community Social Institutions which can hinder operational activities, complaints from local residents because they are afraid that the environment will be polluted by the presence of a waste processing company, the Minimum Wage for Employees in the Indramayu area is classified as cheaper than in Jakarta, Tangerang and Bekasi.

Free Delivery Serving and Religious Issue to Enhance Local Retail Competitiveness Facing National Minimarket Andayani Andayani; Ahmad Nuh; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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This paper is discussing about the strategy of a retail store business model that uses a delivery and sale of service eat products while a concept aims to efficient, faster, and customer-oriented practices. The development connection of IT solutions in urban logistics operations, supply chain efficiency, and new business model will be delivered as a Service i.e. service-oriented delivery and evolution business processes with adjust the expectations and customers’ needs in lifestyle development of urban communities at Indonesia. Thus, in this study also concludes that religious issues related to brand and company names have the power to build a retail store business especially minimarket with STP methods

Duck Nugget Frozen Food Market Analysis and Marketing Strategy as a Startup Business Plan in Indonesia Dimas Imam Perdana Putra; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Semerdanta Pusaka
Journal of Multidisciplinary Academic Vol 3, No 4 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Based on statistical data, the population rate in Indonesia reaches 4 million a year. Prominent contribution it is assumed to be the bonus for the food industry growth in Indonesia. According to, the development of food industry, specific as a frozen food increase at 7% a year. The frozen food industry manufactures specific products like sausages, potatoes, and nuggets. The ingredients of the frozen food are chicken, fish, or manufactured beef. In addition, beef favored by the majority of frozen food manufacturers. On the other hand, duck is rarely used as a food ingredient by a industry. In fact, every year the number of duck consumption is increased, so there is a chance aim to analyze marketing strategy for the duck nugget production. Accordingly, PT. BEFINDO FOOD chooses manufactured duck as the main ingredients of its frozen food production. The purpose of the business to create the biggest duck nugget manufacture in Indonesia with good quality product. In order to achieve the result, we reduce the fat amount and duck smell, and improve the production process so that this product is healthy and no cholesterol remains in the duck nugget product. PT. BEFINDO FOOD will apply Competitive Profile Matrix and SPACE Matrix to investigate position and preferred strategy. In addition, the NICE method is performed in this work together with a company. PT. BEFINDO FOOD will maintain its nugget duck sales using electronic media and cooperation with other company to analyze marketing strategy.

Marketing Strategy and Business Model Canvas at Jeeva Works Corporation Abdul Karim Ambari; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Semerdanta Pusaka
Journal of Multidisciplinary Academic Vol 4, No 2 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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One of the community needs especially for men is appropriate barbershop services desired haircut also suitable service time and attractive facilities. The existing barbershop has limitations in facilitating the haircut and desired customer over appropriate service time. Barbershop who can give service according to the hairstyle the customer need and the time that can be determined customers themselves are a new business model in Indonesia and in need business development. Jeeva Works Corporation is developing for facilitate customer needs by providing re-model and registration application technology supported by a hangout facility in the form of coffee shop. Barbershop with combination coffee shop gave birth to the trademark Jeeva Barber Coffee.

Sales and Marketing Strategies Duck Nugget Product Using Porter’s Five Force and SWOT Analysis Fathul Amal Syamsul Arifin; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Semerdanta Pusaka
Journal of Multidisciplinary Academic Vol 3, No 4 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The population rate in Indonesia is goes up every year and it affects the growth of food industry in Indonesia which is developed gradually every year. Here, a food industry produces various products like cooked food, processed food in a form of frozen food. For frozen food, it has its own target market and the number is bigger than the market of cooked food due to its durable characteristic and cooking friendly. The growth of the frozen food sales in Indonesian market is a business opportunity for PT. BEFINDO FOOD. Therefore, PT. BEFINDO FOOD focuses on frozen food industry by using manufactured duck as its main ingredients it’s different by other companies. In this study, we use Porter’s Five Forces analysis method and SWOT analysis to investigate any factual information that needs to be taken into consideration, which is related to the frozen food business. The result shows, growth of the frozen food sales in the market is expected to be the business opportunity for PT. BEFINDO FOOD to produce a nugget with manufactured duck as its main ingredients. It aims to reach wider market to offer alternative flavor of nugget product.

Implementation Marketing Mix Strategy in the New Frozen Food Business: Nugget Duck-Duckan Riskung Karim Marsuki; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Semerdanta Pusaka
Journal of Multidisciplinary Academic Vol 3, No 3 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The frozen food business is one of the most desirable businesses and has a good prospect. There have been many businesses that have made a huge profit from the frozen food business. This is evidenced by the increasing number of frozen food businesses that stand from day to days with a product offering each of them. But there are also frozen food businesses that go to a bankrupt due to the marketing strategies does not right and the quality of service is less than optimal. It means that the success of a frozen food business in winning competition is determined by the application of an appropriate marketing strategy. The strategy of maturity to support competitive advantage products that have a competitors. Basically, almost for all successful businesses they are really understand the 4P concept (Product, Place, Price, Promotion) marketing mix, how to run, where a business will go, and who should be involved. The implementing a marketing strategy begins by analyzing the overall situation of the company. Marketers must conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) in company as a whole seller. Besides SWOT, Segmenting, Targeting Positioning is also needed to classify the market that will be targeted. Here, SWOT analysis can be used to understand a company business mechanism to be a better condition also competitive for company strength and deter threats

Human Capital Strategy Implementation for Start-up Business Over Islamic Boarding Schools (Pesantren) Noor Halal Minimarket Herriyanto Kurniawan; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The rapid growth of the retail industry affects the mindset of the people so that people change their consumption style by choosing to shop at minimarkets, supermarkets, or hypermarkets due to more comfortable compared by traditional stores. The growth index value of minimarkets in Indonesia is based on data released by APRINDO (Indonesian Retail Employers Association) in January 2019 is increased 15%. Thus, the magnitude of potential retail business opportunities over Noor Halal Minimarket was established and focuses on Islamic Boarding Schools (Pesantren) area which is have a new business model and cannot explored by the national minimarket network. Based on the calculation’s analysis and business strategy analysis, Noor Halal Minimarket has a profitable business opportunity. Noor Halal Minimarket develops business starting in 2020 by opening 10 minimarkets in the period of 1 to 2 years, increasing to a total of 22 minimarkets in the period 3 to 4 years and increasing to a total of 36 minimarkets in the 5th year period all of which are located in Bogor Regency, West Java, considering that Bogor Regency has the highest number of pesantren and students in Indonesia. Noor Halal Minimarket uses the concept of competency-based human capital management to achieve company goals so as to provide optimal service to customers. The key to the company's success refers to human capital management in developing business is supported by competent employees who have high work motivation to provide excellent service to customers.

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