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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Ani Suryani
Jurusan Agribisnis Universitas Lampung
Agriculture, Biological Sciences & Forestry

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ANALISIS PENDAPATAN DAN TINGKAT KESEJAHTERAAN RUMAH TANGGA PETANI SAYURAN DI KECAMATAN GISTING KABUPATEN TANGGAMUS Synthia Ayu Disha; Dwi Haryono; Ani Suryani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 4 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i4.4712

Abstract

This study aims to analyze farming income, household income, and welfare level of vegetable farmer households. This research was conducted in Gisting Subdistrict, Tanggamus Regency. This research was conducted in Januari 2017 until Januari 2018 using a survey method. The results showed that croppingpatern A consisted of mustard greens-chili-tomato-bean (planting season I), cabbage (planting season II), whereas, cropping patern B consisted of mustard greens-chili-tomato (planting season I), cabbage (planting season II). Both patterns were advantageous to cultivate (R/C>1). The income of farmer households from on farm activities gives the highest contribution. Household income received by farmers from cropping pattern A was IDR71,410,517.81/year while cropping pattern B was IDR49,781,431.68/year. Based on the criteria of the Central Bureau of Statistics (2014), there were 82.35% of vegetable farmer households in Gisting Subdistrict, Tanggamus Regency which belonged to welfare households.Key words: farmer, income, level of welfare, vegetable 
ANALISIS PENDAPATAN USAHATANI BERDASARKAN WAKTU TANAM DAN KARAKTERISTIK PEMASARAN UBI KAYU DI KECAMATAN BUMI NABUNG KABUPATEN LAMPUNG TENGAH Dea Adelia; Raden Hanung Ismono; Ani Suryani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 4 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i4.4709

Abstract

The research was designed to determine the best planting month, the size of farm income, the value of revenue/cost ratio (R/C), the correlation between R/C and the price as well as production of cassava, and the marketing efficiency. This research was conducted in district Bumi Nabung Lampung Tengah Regency.Respondents were 60 cassava farmers in District Bumi Nabung. The R/C value was determined from the farming income method, the correlation by Pearson Correlation test method, and the marketing efficiency by SCP (market Structure, market Conduct, market Performance) method. Data were analyzed in the manner of descriptive qualitatively and quantitatively. The results indicated that the best planting months was either the farmer planted in June or July with the R/C values of 3.49 and 3.85. The correlation between R/C and the production was inversely proportional and the correlation between R/C and the price was directly proportional. There are two types of marketing channels. Channel I, the farmer would directly sell to the tapioca factory with the farmer's share value of 93.31%. Channel II, the farmer would go to the collector, then the collectors would sell to the tapioca factory with a farmer’s share value of 89.92% and the Ratio Profit Margin (RMP) value of 0.49.Key words: cassava, marketing, planting month, price, production
ANALISIS PREFERENSI, KEPUASAAN DAN LOYALITAS KONSUMEN TERHADAP KERIPIK PISANG DAN SINGKONG DI SENTRA AGROINDUSTRI KERIPIK KOTA BANDAR LAMPUNG Grace Virginie Agatha; Teguh Endaryanto; Ani Suryani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 1 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i1.4358

Abstract

The aims of this research are to analyze consumer’s preferences, satisfaction, and loyalty of banana and cassava chips at chips agroindustry centers in Bandar Lampung. The agro industries were chosen purposively. There were 70 respondents taken by using accidental sampling. Data were collected in May-June 2018 and analyzed descriptively by using Customer Satisfaction Index (CSI) and loyalty pyramid method (switcher buyer, habitual buyer, satisfied buyer, liking the brand buyer, and committed buyer). The results of this research showed that the attributes of banana and cassava chips which become the onsumers preferences were low prices, good taste, crispy texture, pleasant scent, harder to get, and attractive packaging. The satisfaction levels of the consumers of banana and cassava chips were both classified as satisfying and loyal consumers.Key words: banana, cassava, chips, consumers, satisfaction
KEPUASAN, LOYALITAS KONSUMEN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KERUPUK BAWANG DI KOTA BANDAR LAMPUNG Nurul Fajri Indah Lestari; Dyah Aring Hepiana Lestari; Ani Suryani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4442

Abstract

This research aims to analyze the level of satisfaction and loyalty of consumers’of onion crackers and build strategies on the development of onion creackers agroindustry in Bandar Lampung city . This research is a case study. The samples are stakeholders from agroindustry, government officer, employees, and consumers of onion crackers. Technique sampling for consumers is snowballing. The methods of data analysis used are Customer Satisfaction Index analysis(CSI) analysis, SWOT analysis and Quantitive Strategic Planing Matrix analysis (QSPM). The results of this research showed that onion crackers consumers were loyal customers with high levels of satisfaction (CSI = 71.04%) and on the loyalty pyramid consumers were categorized as loyal, because 63.33% of them were committed buyers. For strategies combination IFE value was 2.686 and EFE was 2.645. In the internal and external matrix the position of the business was in quadrant V, meaning that agroindustry were in the growth phase. Based on QSPM analysis, the recommended strategies were to increase the production amount especially in dry season in order to meet consumer demand in rainy season by implementing the provided production machines which were owned by the agroindustry.Key words: consumer, loyalty, onion crackers, statisfaction, strategy.
Co-Authors Dea Adelia Dwi Haryono Grace Virginie Agatha Lestari, Dyah Aring Hepiana Nurul Fajri Indah Lestari R Hanung Ismono Synthia Ayu Disha Teguh Endaryanto