Article Per Year (5 Year)
p-Index From 2018 - 2023
0.92
P-Index
This Author published in this journals
All Journal LINIMASA: JURNAL ILMU KOMUNIKASI KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT JOURNAL OF ECONOMIC EMPOWERMENT STRATEGY (JEES) Pasundan International of Community Services Journal (PICS-J)
Yulia Segarwati
Universitas Pasundan
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
DIGITAL MARKETING COMPETENCE OF MIDDLE-MEDIUM BUSINESS PLAYERS (UKM) IN KECAMATAN LEMBANG WEST BANDUNG DISTRICT Yulia Segarwati; Siti Patimah; Yanti Purwanti
Journal of Economic Empowerment Strategy (JEES) Vol 3, No 2 (2020): Volume III Number 2 August 2020
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v3i2.87

Abstract

Economic development and digital marketing provide opportunities for all challenges for SMEs in Indonesia. This especially provides an opportunity for SMEs to do the chorus by paying as low as possible while penetrating the market by cutting the product distribution route through to the last stage. The presence of ICTs needs to be coupled with the ability of human resources (HR), in this case SMEs in Lembang District, West Bandung Regency. The digital marketing competence of these SMEs is important in developing small and medium businesses that enable potential customers to obtain information about products as well as transact through the internet.The research method was carried out by means of a survey with data collection techniques through questionnaires, interviews, and tracking journals, documentation, and other secondary data sources. Questionnaires were distributed to SMEs in Lembang District, West Bandung Regency who had participated in digital marketing training, with sampling techniques, and interviews were conducted with informants which were conducted selectively.The results of the study showed that the knowledge, attitude skills of SMEs are competencies that need to be improved. Digital marketing competence of SMEs in Lembang District, West Bandung Regency requires strengthening to encourage increased knowledge, attention to new knowledge through technology and media, making innovation and creativity in running their business through digital marketing skills, so that SMEs can optimally carry out their business by utilizing digital marketing the.Digital marketing competence of SMEs in West Bandung Regency, especially in Lembang District does not yet have the level of ability needed to improve business performance, because the ability of adaptation and the ability to take advantage of opportunities, especially in technological development needs to be provided facilitation and retrieval from related parties, such as the government, universities, and other related organizations.
Pengembangan Pemasaran Online Untuk Pelaku Usaha di Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung Yulia Segarwati; Charisma Asri Fitrananda; Mochamad Iqbal; Vikry Abdullah Rahiem
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v2i2.2066

Abstract

Pengabdian ini bertujuan untuk memberikan sosialisasi pemanfaatan media online sebagai sarana pemasaran hasil produksi anggota Karang Taruna Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung dengan harapan dapat memperluas area pemasaran yang akan memberikan imbas terhadap peningkatan omset. Adapun masalah yang dimiliki oleh mitra adalah kurangnya kemampuan serta pengelolaan manajemen usaha mitra masih terbatas, terutama dalam memperkenalkan produk unggulannya ke khalayak sasaran pasar mereka yang lebih luas lagi melalui kegiatan promosi yang tepat sasaran baik secara offline maupun online Kegiatan ini menggunakan metode pendekatan kontektual yaitu memberikan materi teori terlebih dahulu dan dilanjutkan dengan workshop langsung mengunggah produk-produk yang dihasilkan oleh anggota Karang Taruna yang merupakan pelaku usaha. Lalu dilanjutkan dengan metode pengarahan teknik pemasaran online dan pendampingan usaha. Metode ini langsung dipraktikkan oleh instruktur dengan mitra agar mitra dapat langsung memahami aplikasi-aplikasi marketplace dan pendampingan dalam pengembangan pengetahuan dan kemampuan untuk mengakses marketplace secara online, serta memfasilitasi kegiatan promosi melalui media online (e- commerce dan social media). Hasil pelatihan menunjukkan bahwa peserta pengabdian sangat tertarik mengikuti pelatihan- pelatihan semacam ini karena sangat merasa terbantu dalam memanfaatkan media online sebagai sarana pemasaran hasil produksi yang sudah berkembang pesat dewasa ini. Adanya optimalisasi kinerja melalui peningkatan daya kreativitas dan inovasi SDM, yaitu melalui pemahaman konsep startegi pemasaran, terutama melalui kemampuan pemasaran online, sehingga mitra mampu memperkenalkan produk usaha lebih luas lagi dan menciptakan sebuah destination branding melalui media online.
Etika Komunikasi Bisnis Budaya Italia Pada Perusahaan Leo Vince Di Indonesia Yulia Segarwati, Almadina Rakhmaniar
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2020): Januari 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i1.2192

Abstract

Komunikasi merupakan salah satu hal yang harus diutamakan dalam melakukan sebuah bisnis, dengan adanya suatu komunikasi, kita dapat melakukan pertukaran ide dan informasi yang akan menunjang bagi tujuan perusahaan yang kita miliki. Menggunakan suatu komunikasi yang baik akan memunculkan suatu hubungan yang baik dengan relasi di dunia bisnis. Komunikasi efektif juga akan memberikan dampak positif bagi kemajuan perusahaan atau bisnis yang sedang dilakukan. Adanya perbedaan latar belakang antara suatu individu yang satu dengan yang lainnya, membuat kita perlu memahami komunikasi antar budaya. Setiap komunikasi kita dengan orang lain berpotensi menjadi komunikasi antar budaya, karena perbedaan latar belakang memungkinkan adanya perbedaan budaya juga. Komunikasi dan budaya merupakan suatu hubungan timbal balik, begitupun dalam bisnis, perbedaan budaya mempengaruhi kita dalam melakukan proses komunikasi dengan lawan bicara. Setiap budaya memiliki sistem-sistem nilai yang berbeda-beda, oleh karena itu kita perlu memahami budaya dari lawan bicara kita. Dalam bisnis, kita perlu memahami etika bisnis yang tentunya berdasar dari kebudayaan yang dimilikinya. Di era globalisasi saat ini, banyak perkembangan bisnis yang dialami oleh negara kita, banyaknya kemunculan perusahaan-perusahaan asing yang tentunya menuntut kita untuk mampu mengenal komunikasi lintas budaya dan etika bisnis perusahaan-perusahaan asing. Pada kesempatan ini, saya melakukan penelitian tentang etika komunikasi bisnis budaya Italia pada perusahaan Leo Vince di Indonesia.
DIGITAL LITERACY, CONTENT CREATOR: ASSISTANCE OF CREATIVE INDUSTRY PLAYERS THROUGH DIGITAL LITERACY FOR PAINTERS IN KAMPUNG LUKIS JELEKONG Yulia Segarwati; Almadina Rakhmaniar; Novie Sucitrawati Firman; Rahmat Ramdhan
Pasundan International of Community Services Journal (PICS-J) Vol 4 No 1 (2022): Volume 04 Number 01 June 2022
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v4i1.5690

Abstract

Kampung Giri Harja or known as Jelekong village is an art and painting village located in Jelekong Village, Bale Endah District, Bandung Regency. This village was founded by Asep Sunandar Sunarya. Previously, Jelekong Village could be said to be an unknown village, but when Abah Asep Sunandar lived in this village, everything changed. Jelekong village changed its name to Giri Harja Endah Village, then it was known as an art village located in southern Bandung. Because the village of Giri Harja Endah is known as the village of art and painting, many of people are engaged in the arts, especially in the field of wayang golek and in the field of painting. Many residents of Giri Harja Endah are puppeteers and painters and on every street in the village Giri Harja Endah many shops selling paintings and puppets. The problems that have been identified are discussed together by the PKM team (community activity program). In order to be able to provide the best solution, the problem is how the current content creators become qualified so they can help in improving digital media literacy. In this PKM activity, the team will carry out activities based on several methods. The expected output target in this activity is to attract digital media literacy with quality creative content. The approach method used to overcome the problems faced by partners is through socialization, training or counseling and consultation activities. Then an active participatory approach was also carried out between the proposer team and partners on an ongoing basis and played an active role in providing assistance and guidance in the creation of digital creative content.
PENGARUH KOMUNIKASI INTERPERSONAL ORANG TUA DAN ANAK TERHADAP PRESTASI BELAJAR ANAK SELAMA MASA SCHOOL FROM HOME (SFH) PANDEMI COVID 19 Yulia Segarwati; Rasman Sonjaya; Almadina Rakhmaniar
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5366

Abstract

ABSTRACT This research was motivated by the emergence of anxiety from parents regarding their children's learning achievements, in connection with the necessity to study at home or referred to as School From Home (SFH) due to the covid-19 pandemic. This practically makes school activities must be carried out at home. Education is one of the sectors affected, problems that arise include children who are used to attending lessons at school, as well as socializing with friends and the school environment, now suddenly have to change and change by doing all activities at home with their parents. So far, SFH activities have not been considered effective, considering that there is no mature readiness for parents and children to interact in learning activities like in schools in general, so that learning does not run optimally. The purpose of this study was to obtain data and analyze how much influence parental interpersonal communication has on children's learning achievement during the School From Home (SFH) period of the covid-19 pandemic. The research method used is survey research, with the aim of looking at the effect of the independent variable (variable x) on the dependent variable (variable y), namely parental interpersonal communication on children's learning achievement. Data analysis uses a quantitative approach, through path analysis testing. The results showed that there was a significant influence of Parent and Child Interpersonal Communication on Children's Learning Achievement during the School From Home (SFH) Period of the Covid-19 Pandemic.
Co-Authors Almadina Rakhmaniar Charisma Asri Fitrananda Mochamad Iqbal Novie Sucitrawati Firman Rahmat Ramdhan Siti Fatimah Sonjaya, Rasman Vikry Abdullah Rahiem Yanti Purwanti