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All Journal Jurnal Bisnis dan Manajemen JTM-ITI (Jurnal Teknik Mesin ITI) Jurnal Ilmu Pengetahuan dan Teknologi (IPTEK) Journal of Economics, Accounting, Tax and Management (Jecatama)
Rasyid, Mohammad Kurniadi
Institut Teknologi Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : Journal of Economics, Accounting, Tax and Management (Jecatama)

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PENGARUH KUALITAS SMARTPHONE XIAOMI TERHADAP KEPUASAN PELANGGAN DI SITUASI PANDEMI COVID-19 Mohammad Kurniadi Rasyid
Journal of Economics, Accounting, Tax, and Management (JECATAMA) Vol 1 No 1 (2022): JECATAMA
Publisher : Journal of Economics, Accounting, Tax, and Management (JECATAMA)

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Abstract

This study aims to determine the effect of product quality on customer satisfaction of Xiaomi handphones in Covid-19’s era. The approach used in this study is a quantitative approach with data analysis techniques using Partial Least Square Structural Equation Modeling (PLS-SEM). The questionnaire was distributed to 55 Xiaomi mobile phone users in the Jabotabek area. The results show that the quality of Xiaomi mobile phones has a significant effect on customer satisfaction. Customer assessment of the level of satisfaction is in the high category with a percentage of 60%, this shows that customers are satisfied with Xiaomi products. Customer assessment for the level of product quality, including the medium category with a percentage of 54.6%.
Co-Authors Agus Rahayu Burhan Lumban Gaol Lili Adi Wibowo, Lili Adi