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All Journal Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Marketing Management Studies Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Thamrin Thamrin
Program Studi Manajemen, Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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The effect of brand image and service quality on repurchase intention mediated by consumer destinations of Tangkelek distro in Bukittinggi city Azihil Hamdi; Thamrin Thamrin
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.120

Abstract

The purpose of this study was to analyze the influence of Brand Image and Service Quality on Repurchase Intention through Consumer Satisfaction as a mediating variable. The sample in this study was the Tangkelek distribution in the city of Bukittinggi. The sampling technique in this study was non-probability sampling with a total sample of 151 respondents. The data used are primary data obtained from the results of respondents' responses to the proposed statement items. The results of this study indicate that: (1) Brand Image has a positive and significant effect on Repurchase Intention. (2) Service Quality has no significant effect on Repurchase Intention. (3) Consumer Satisfaction has a positive and significant effect on Repurchase Intention. (4) Brand Image has a positive and significant effect on consumer satisfaction. (5) Service Quality has a positive and significant effect on customer satisfaction. (6) Consumer Satisfaction acts as a partial mediating of the relationship between Brand Image and Repurchase Intention. (7) Consumer Satisfaction acts as a partial mediating of the relationship between Service Quality and Repurchase Intention.
Pelatihan Kesiapsiagaan Menghadapi Bencana untuk Masyarakat yang Berada Di ‘’Seismic Gap’’ Desa Muara Siberut Pakhrur Razi; Yohandri Yohandri; Nofi Yendri Sudiar; ifdil ifdil; Thamrin Thamrin; Asrizal Asrizal
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 1 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.02460

Abstract

Tingginya potensi bencana di daerah seismic gap di kepulauan mentawai telah menjadi perhatian yang serius baik pemerintah pusat maupun daerah. Selain potensi gempa bumi daerah ini juga memiliki potensi diterjang tsunami jika gempa besar terjadi serta banjir. Oleh karena itu perlu dilakukan pelatihan berkelanjutan kepada masyarakat serta mengukur tingkat kesiapsiagaan mereka dalam menghadapi bencana. Program pelatihan ini merupakan bagian dari kegiatan untuk menciptakan desa/nagai tangguh bencana berdasarkan standar SNI desa tangguh necana dan Sendai framework disaster reduction. Selain peningkatan pengetahuan masyarakat tentang potensi bencana di seismic gap kepulauan mentawai, juga dilakukan pelatihan serta pengukuran tingkat kesiapsiagaan masyarakat terhadap bencana. Berdasarkan hasil survey yang laksanakan setelah dilakukan pelatihan, menunjukkan bahwa tingkat kesiapan Individu/keluarga terhadap kesiapsiagaan dalam menghadapi bencana berada pada level utama dengan skor >50.
Influence of satisfaction and brand trust on brand loyalty in Rimbun Coffee: brand love as moderating Daffa Akhila; Thamrin Thamrin
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.346

Abstract

The purpose of this study is to analyze satisfaction and brand trust on brand loyalty at Rimbun Coffee coffee shop with brand love as moderating. The type of this research is quantitative research. The population in this study are customers who have tested the Rimbun Coffee coffee shop in Padang City with a sample of 140 respondents. The analysis of this study uses SmartPLS 3.0. The results of this study indicate: (1) Satisfaction has a positive effect on Rimbun Coffee's brand loyalty. (2) Brand trust has a positive and significant effect on brand loyalty felt by Rimbun Coffee coffee shop customers in Padang City. (3) Brand love significantly moderates the relationship between satisfaction and Rimbun Coffee's brand loyalty so that it has an impact on Rimbun Coffee's customers. (4) Brand love significantly moderates the relationship between brand trust and Rimbun Coffee's brand loyalty.
Pengaruh Orientasi Pelanggan Terhadap Kinerja Pemasaran Coffee Shop Di Kota Padang Melalui Kapabilitas Penciptaan Nilai Sebagai Variabel Mediasi Rifa Nabila Syahira; Thamrin Thamrin
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): Oktober : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.186

Abstract

This study aims to analyze how customer orientation, value creation capabilities and marketing performance affect coffee shops in Padang city. This research was conducted on 90 coffee shop business actors in Padang city with quantitative research methods. The data of this study were analyzed by using PLS 4, the data processed in this study to examine the relationship between customer orientation, value creation capabilities on marketing performance. This study produces answers that all hypotheses are proposed and shows that customer orientation has a significant positive effect on the performance of coffee shops in the city of Padang. Customer orientation has a positive and significant influence on value creation capabilities. Value creation capability has a positive and significant influence on the marketing performance of coffee shops in Padang city. Customer orientation has a positive and significant effect on the marketing performance of coffee shops in Padang city through value creation capability as a mediating variable.
Co-Authors Asrizal Asrizal Azihil Hamdi Daffa Akhila Ifdil Ifdil Nofi Yendri Sudiar Pakhrur Razi Rifa Nabila Syahira Yohandri