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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Swadaya: Indonesian Journal of Community Empowerment Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal Signal Jurnal Ilmu Komunikasi Andalan Iqtida: Journal of Da'wah and Communication
Rizki Budhi Suhara
universitas muhammadiyah cirebon
Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Journal : Jurnal Ilmu Komunikasi Andalan

 1 
Penggunaan Media Digital Marketing Sebagai Media Promosi Pada Akun @hijup.com (Studi Etnografi Virtual Pada Akun Instargam Khoerunnisa Khoerunnisa; Ida Ri'aeni; Rizki Budhi Suhara
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

With the advent of the internet, the development of marketing to a new level, marketing through the internet is called digital marketing. This study discusses the digital marketing media strategy carried out by HijUp.com. HijUp.com is a fashion e-commerce company that is successful in gaining sales. This study aims to explain how the analysis of Hijup.com's digital marketing media strategy is centered on Instagram social media. In this research approach, the author uses a virtual ethnography study which is widely used in online research. The research subject is focused on examining the experiences of users of the snapgram feature. The technique that will be used in selecting informants or subjects will be chosen purposively based on their activities that can explore and articulate their experiences consciously, which are used as key informants or main data sources or Creswell calls them participants. Data collection was obtained from key informants or main data sources as participants through online interviews. The data obtained are arranged in one unit and then categorized and coding is carried out. Based on the results of Hijup.com's research, it involves digital roles starting from the marketing mix and using concepts in the form of visuals, designs and captions. and digital marketing in almost all marketing and sales activities HijUp.com markets its products online by optimizing digital marketing tools in an integrated manner. The use of digital media really helps HijUp.com in carrying out its marketing functions efficiently and effectively.
Representasi Perempuan Berhijab Dalam Iklan Televisi (Analisis Semiotika pada Iklan Rejoice 3 In 1 Versi Hijabisa dan Sariayu Hijab Care Series Versi Bebas Berhijab) Sri Rahayu; Ida Ri'aeni; Rizki Budhi Suhara
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Every advertisement have a message, including advertisement for Rejoice 3 In 1 Hijabisa version and Sariayu Hijab Care Series Hijab Free version. Two messages that are interconnected and interpreted as a sign who interpret and present concepts and ideas or feelings in such a way which allows one to read and interpret the meaning. Advertisements that both promote a product for women, especially muslimah with hijab, not only to strengthen the product but there is an interesting message especially about hijab women (muslimah). The purpose of the study was to find out the representation of hijab women in the denotation, connotation and. This study uses qualitative method with Roland Barthes's semiotic analysis. Barthes divides the process of tagging order, namely denotation, connotation and myth. This research resulted in research findings on the two advertisements which model activities, settings, interesting ways, jingles and narratives and other properties presented in both advertisements.
Strategi Komunikasi Foodgram dalam Konten Review Kuliner Di Instagram TV Firmansyah Firmansyah; Ida Ri'aeni; Rizki Budhi Suhara
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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The Instagram account @kulinercirebon is one of the foodgrams that presents various kinds of culinary information which is quite famous among Cirebon culinary hunters, many people use it to find recommendations for places to sell food or drinks in Cirebon with a number of followers reaching 163,000 Instagram users (March 2021) targeting viewers from among the people of Cirebon and tourists from outside Cirebon who are looking for a culinary place for food and drinks. Communication strategies are very important for the development of culinary review video content on Instagram social media, the strategies used in content are used to attract the number of followers and viewers. This research is qualitative which aims to analyze using Harold D. Lasswell's communication theory and use swot analysis to analyze the strengths, weaknesses, opportunities, and threats in the communication strategy used by the @kulinercirebon instagram account.The data collection method that the author uses in this study is the interview method as the main method, while other methods that support to complete this research use the method of observation and documentation.The conclusion in this study is that the role of the @kulinercirebon instagram account is as a medium for disseminating information about recommendations for culinary places to communicants to increase sales of companies or culinary business actors who have collaborated to advertise through the @kulinercirebon instagram account. In formulating a strategy, it is quite interesting so that the contents in the Instagram content can be easily understood by the audience so that it can influence the attitude of the audience who are interested in visiting and trying the culinary that he has recommended. In promoting culinary places in culinary review video content using Instagram TV, because Instagram TV is considered more effective in showing videos because in its use it is better and maximal.
Co-Authors Firmansyah Firmansyah Hedi Eka Kamaludin Ida Ri'aeni ida riaeni, ida Khoerunnisa Khoerunnisa Lisna Novita Mochammad Firman Mukhammad Syafi’ul Umam Risnawati, Ririn Rizki Hidayat Sri Rahayu Yusuf Sapari Yusuf Supari