Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Target : Jurnal Manajemen Bisnis
Shafira Jingga Hernita
UIN Raden Intan Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ONLINE CONSUMER REVIEW, BRAND COMMUNITY, TRUST AND CONSUMER PURCHASE DECISIONS IN INDONESIA Vicky F Sanjaya; Shafira Jingga Hernita
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol 4, No 02 (2020): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.688 KB) | DOI: 10.30868/ad.v4i02.945

Abstract

This study examines the effect of online consumer reviews, brand community, and trust on purchasing decisions. The method used in this study was a cross-sectional survey design. The sample in this study were online consumers in Indonesia, with a total of 100 respondents. The statistical test was performed using the PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses the Cronbach's alpha value, composite reliability, and Average Variance Extracted (AVE). After all, the results of the indicator items used in this study were valid and reliable; then, the hypothesis was tested. Of the five hypotheses proposed, all are supported, but the fifth hypothesis is not significant. The conclusion of this study is the importance of maintaining the right quality products and services to get good consumer reviews. Besides that, it is also essential to maintain the brand community to continue to believe and make purchase decisions.
Pengaruh E-Service dan Kualitas Sistem terhadap Kepuasan Pengguna Sistem E-Learning dengan Moderasi Perceived Value Shafira Jingga Hernita; Wahyudin Sidik; Vicky F Sanjaya
Target : Jurnal Manajemen Bisnis Vol 2 No 2 (2020)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v2i2.1001

Abstract

Perubahan kebutuhan dimasa modern menjadikan lembaga dan instansi konvensional berkembang untuk ikut menyediakan layanan daring, salah satunya pada bidang pendidikan. Tujuan dari penelitian ini adalah menganalisis e-service, kualitas sistem, perceived value dan e-satisfaction pada pengguna e-learning. Penelitian ini dilakukan dengan menyebarkan 125 kuesioner kepada pengguna aktif e-learning dan terdapat 100 kuesioner yang digunakan. Pengujian dilakukan dengan bantuan alat statistik berupa Structuran Equation Modelling (SEM) berbasi Partial Least Square versi 3 dengan memperhatikan nilai nilai factor loading sebesar ≥ 0,6, composite reliability dengan nilai ≥ 0,7 dan nilai variance extracted ≥ 0,50. Hasil penelitian menunjukkan bahwa e-service berpengaruh positif signifikan terhadap e-satisfaction dengan moderasi perceived value, sedangkan kualitas sistem tidak berpengaruh terhadap e-satisfaction pengguna e-learning.
Co-Authors Vicky F Sanjaya Wahyudin Sidik