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All Journal Jurnal Komunikasi Pembangunan SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik

Anuar Rasyid

Unknown Affiliation

Author-ID : 358163

Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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UPAYA KOMUNIKASI PIMPINAN PT. BFI FINANCE CABANG BAGAN BATU DALAM MENINGKATKAN PRODUKTIVITAS KARYAWAN SUMBER DAYA MANUSIA Muhammad Nuriadi; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The success of an institution's goals cannot be separated from the role of a leader. In delivering messages, the leader gives information to the super visor employee (SPV) while the information is not well understood by the super visor (SPV) which causes the information to be conveyed to the employees underneath, so the delivery of the message cannot go as well as what is desired leader. The purpose of this study was to determine the vertical, horizontal and diagonal communication that occurred at PT.BFI Finance Bagan Batu Branch in increasing employee productivity in human resources (HR). This study uses qualitative research methods with the concept of leadership. Subjects were selected using purposive sampling technique. This study uses data collection techniques of observation, interviews and research documentation.The results showed that vertical communication by the leadership can be done at any time, either directly or indirectly according to the situation and conditions. In the leadership of implementing communication on two levels, namely communication between leaders to employees of the super visor (SPV) and communication of leadership to employees of the staff section. In the communication carried out by the leadership, the way to consider employees as partners is more open discussion to exchange ideas about work issues. Horizontal communication is horizontal communication with the same position. Communication that occurs in the company to the leadership also conducts this communication not within one company, but with the head of another branch company BFI is used to formulate a strategy of what will be done to improve the performance of employees in the company. In addition to the leadership, employees and staff also conduct this communication, the communication that they do with the same position is useful to facilitate problem solving and mutual care with problems faced by other employees in order to achieve common goals at the company PT.BFI Finance Bagan Batu Branch. Furthermore diagonal communication is communication that crosses one another. In this communication it should be applicable to any company, but in contrast to PT. BFI Finance Bagan Batu Branch does not often use this communication which will result in misinformation of information provided and will also lead to new problems that arise.

PENGARUH KOMUNIKASI PENYULUHAN PT. JASA RAHARJA (PERSERO) CABANG RIAU TERHADAP TINGKAT KESADARAN MENGENAI ASURANSI KECELAKAAN PADA SISWA/I SMK MUHAMMADIYAH 2 KOTA PEKANBARU Audilla, Deniesya Putri; Rasyid, Anuar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Counseling activities are still being carried out to convey information to the public so that the information conveyed can be known and utilized by the community. One of the counseling activities is about accident insurance delivered by PT. Jasa Raharja (Persero) Riau Branch to Students of Muhammadiayah Vocational High School 2 Pekanbaru so that they better understand the roles and functions of PT. Jasa Raharja (Persero) as an accident social insurance company.The purpose of this research is to find out whether there is an effect of counselling communication by PT. Jasa Raharja (Persero) Riau Branch on the level of awareness about accident insurance in students of SMK Muhammadiyah 2 Pekanbaru. The theory used in this research is AIDDA theory.This study uses quantitative research with explanatory methods. Data collection techniques in this study by distributing questionnaires to students of SMK Muhammadiyah 2 Pekanbaru who participated in counseling activities with a sample of 105 respondents who were determined through Proportional Stratified Sampling.The results show the value of regression coefficient in this study is Y = 18.000 + 0.472 (X). Meanwhile tcount (7.243)> ttable (1.983) with a significance level of 0.00 and smaller than α = 0.05. Based on the correlation interpretation guidelines, a correlation value (R) of 0.581 is obtained, thus the relationship between the communication variables of accident insurance counseling and the level of student awareness of SMK Muhammadiyah 2 Pekanbaru in the moderate category. Furthermore, the results of the determination test (R2) of 0.337. It can be explained that 33.7% of the level of student awareness of SMK Muhammadiyah 2 Pekanbaru is influenced by communication and the rest is influenced by other factors by 66.3%. Keyword: Counseling Communication, Accident Insurance, Awareness

STRATEGI KOMUNIKASI DINAS PERHUBUNGAN DALAM MENINGKATKAN MINAT PENGGUNA ANGKUTAN TRANS METRO DI PEKANBARU Rasyid, Anuar; Putra, Evandi Julian
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Trans Metro Pekanbaru is starting to operate on June 18, 2009. Trans Metro Pekanbaru is a mass public transportation system in the city of Pekanbaru, is a solution to congestion gradually and programmed for the community. Implementation of mass public transportation system (SAUM) Trans Metro Pekanbaru often received criticism and complaints from the public. Trans Metro has not been optimized to position itself as a mass public transport that is safe, comfortable, scheduled, reliable and sustainable. Related to that the Department of Transportation of Pekanbaru city to do communication strategy that aims to increase public interest using Trans Metro Pekanbaru. This research was conducted to find out the strategy of communicator, media strategy, supporting and inhibiting factors, and communication model by City Transportation Department Pekanbaru.This research uses descriptive qualitative research method. The subjects involved in this study were determined based on purposive and Insidental technique consisting of seven informants, two informants from Transportation Department of Pekanbaru and five informants of Trans Metro Pekanbaru users. Data collection techniques include interviews, observation and documentation. Data analysis techniques using interactive data model Miles and Huberman with the examination of the validity of the data is done by using the extension technique of participation and triangulation. The result of the research shows that Transportation Department uses communication strategy such as communicator strategy where communicator of Forest Service in conveying information has credibility, knowledge, and skill. The media used by the Department of Transportation is the face-to-face media or directly, the mass media used are electronic media, online media, and non-mass media that is stickers and brochures. Supporting factors are facilities and infrastructure and economic tariff, inhibiting factors are lack of bus stop, bus delay, lack of awareness of society, and lack of bus special lane based on communications strategy done by City Transportation Department Pekanbaru.Keywords: Communication Strategy, Transportation, and Interest

PENGUBAHAN SIKAP SISWA SMA MUHAMMADIYAH BANGKINANG TERHADAP BAHAYA NARKOBA SEBAGAI EFEK SOSIALISASI Rasyid, Anuar
SOROT Vol 6, No 1 (2011)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

The increase of dangerous drugs using cases, in Bangkinang affected the userdiscrete from the environment, family, society until country. The majority of dangerous drugsusers are adolescent in 11 until 19 years old. In the several time, a lot of adolescent useddangerous drugs because the minimum information that their gotten. There for, DWP, BNKand Polres Kampar held socialization in SMA Muhammadiyah Bangkinang to invite them foravoiding the drugs. The intention of this research is to know the socialization effect of thedangerous drugs to the student’s attitude of SMA Muhammadiyah Bangkinang.The researchdesign used kuantitative research by descriptive method. The account of sampel is 70people from 193 population. The sampel is decided from Quota Sampling technique, analyzemethod in this research used a formula P=F/N × 100%. The result of this research showsthat the socialization effect of dangerous drugs to the student’s attitude SMA MuhammadiyahBangkinang can be categoried good with the precentage is 95,09% and the socialization washeld by DWP, BNK and Polres Kampar to SMA Muhammadiyah Bangkinang was succesfull.

The Correlation of Community Development (CD) Program and Image of Company PT. Perkebunan Nusantara V (PTPN-V) Recipients Help Education Sector at Pekanbaru Anuar Rasyid; Fuad Muchlis
Jurnal Komunikasi Pembangunan Vol. 12 No. 1 (2014): Februari 2014
Publisher : Institut Pertanian Bogor

AbstractStudy aimed to (1) analyze the relationship between the Community Development (CD) program and image of PTPN V in the education sector beneficiaries in Pekanbaru; (2) analyze the factors inhibiting and supporting the Community Development (CD) of PTPN-V. The first study conducted using quantitative methods while the second study using qualitative methods. Results showed a strong correlation between Community Development (CD) program and image of PTPN V in the education sector beneficiaries in Pekanbaru. Furthermore, the factors inhibiting the Community Development (CD) program that funds the education sector is relatively limited and should be selected for the program beneficiaries. The factor supporting the education sector of Community Development (CD) program was a good cooperation between company and educational organizations beneficiary of education program of Community Development (CD).Keywords: community development, image of company

STRATEGI KOMUNIKASI PEMASARAN RORO CATERING DALAM MENINGKATKAN JUMLAH KONSUMEN DI KOTA PEKANBARU Didi Alfian; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The number of larger and more well-known catering businesses and emerging new businesses of the same type have created competition between business partners, even though the Roro Catering business has been around for a long time, it certainly requires business owners to improve the quality of the products they offer and provide the best service to consumers. The purpose of this study was to determine Segmentation, Targeting and Positioning (STP), elements of marketing communication strategy, and Word of Mouth strategy.This study used descriptive qualitative method. The subjects in this study consisted of three research subjects as informants through purposive techniques. The primary data technique in this study was obtained from observations in the Roro Catering office, where the data collected were grouped into three parts, namely: observation, interviews with the owner, employees and some consumers, and documentation. The data analysis technique in this study used the interactive data model of Miles and Hiberman. Checking the validity of the data used the participation extension technique and triangulation.Based on the results of the author's research in the field that, Roro Catering uses a marketing communication strategy seen from segmentation, targeting and positioning. In the segmentation Roro Catering is aimed at the Pekanbaru community, while the targeting is aimed at all groups ranging from ordinary people, officials, government agencies, private companies and other circles. . Meanwhile, the positioning of Roro Catering is to maintain product quality. Furthermore, based on elements of marketing communication in the form of advertising carried out by Roro Catering with the internet, the Web, the social media Facebook and Instagram. in face-to-face sales activities is to offer products to consumers who come to the office, in public relations activities, Roro Catering maintains good relations with government agencies, the police and other agencies, through the form of sales promotion is giving discounts, and finally through marketing activities direct is via telephone and e-mail so that it can make it easier for consumers to order the products offered by Roro Catering. The strategy in the form of a Word of Mouth that is carried out is to give messages to consumers who have used their services to assess other products and services. If you feel satisfied with the services provided, in order to convey it to other potential customers. Keyword: Strategy, Marketing, Communication.

PENGARUH TERPAAN INFORMASI PADA PROGRAM 86 DI NET TV TERHADAP KESADARAN HUKUM MASYARAKAT KELURAHAN SIMPANG TIGA KECAMATAN BUKIT RAYA PEKANBARU Hafizdzoh, Nurul; Rasyid, Anuar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The Mass media is a media or space that can be used to publish both information and entertainment to the public. One of the many information programs presented by the media, especially television, is the reality show program. One of them is a reality show called Net 86 which was produced in collaboration between NET and the Republic of Indonesia National Police which contains cooperation between police personnel in exposing a crime. In Cultivation theory that mass media imposes attitudes and values on the audience. The purpose of this study was to determine whether there was an effect of information exposure from the "86" program on NET TV on the legal awareness of the Simpang Tiga Village community.The method used in this research is quantitative method. Data collection tecniques in this study using a questionnaire. The number of samples for this study were 100 respondent. Sampling using simple random sampling method. To determine the influence of these two variables, the reseachers used a simple linier regresion analysis. For the processing of questinaire data, were performed using the statistical product and service solution (SPSS) Windows Version 17.Result of reseach on the effect of Indonesia Lawyers Club talkshow program against education law faculty of law, University of regretion coefficient values obtained in this study is Y=8.796 + 1.277 with a significant level of less than Î± = 0,05. This means that there are significant the effect exposure to information on the 86 in net tv program of the community law awarenes bukit raya pekanbaru city amounted to 57,3% and in the category of medium effect. These percentages shows that the Information Exposure to Programs 86 on Tv Net has an effect on the Public Legal Awareness of Simpang Tiga Village, Bukit Raya Pekanbaru City. Thus H0 is rejecte and Ha accepted.Keyword : Exposure to Information, TV Program, Society

STRATEGI KOMUNIKASI KOMUNITAS SAHABAT HIJRAH DALAM MENYAMPAIKAN PESAN DAKWAH MENYAMPAIKAN PESAN DAKWAH KEPADA PEMUDA DI KOTA PEKANBARU Femi Oktavia; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Sahabat Hijrah Community is a da'wah community which was founded on September 10, 2016. Youth becomes the main target of the Sahabat Hijrah community. The community managed to gather thousands of young people in each event they organized. In increasing the number of participants, an effective communication strategy is needed to attract study participants. The purpose of this research was to determine the communicator strategy, message strategy, media selection strategy, audience determination strategy and the effect of the communication strategy carried out by the Sahabat Hijrah community in delivering messages to youth in Pekanbaru city.This research uses qualitative research methods and is supported by Lasswell's theory. Subjects in the research consisted of seven subjects as informants, selected through purposive techniques. Data collection techniques are grouped into three parts, namely: interviews, documentation and observation. Data analysis techniques in this research used the interactive data model of Miles and Hiberman. Checking the validity of the data using researcher persistence techniques, extension of participation and triangulation.The results showed that in the selection of communicators by the Sahabat Hijrah community, they were selected from the community members who had been fostered and the clerics who were selected according to their credibility with youth. The message strategy they used was to choose a theme that was tailored to the needs of youth at this time. The media they use in the form of online media (Instagram and Facebook) and offline media, in the form of distributing leaflets at CFD events. The target audience of the Sahabat Hijrah community are young Muslims who are in the city of Pekanbaru. While the effects of the Sahabat Hijrah's communication strategy, they succeeded in attracting young people to be on the da'wah path. Keyword : Communication Strategy, Youth, Da’wah, Message

MANEJEMEN KOMUNIKASI PT. P&P BANGKINANG DALAM MENANGANI KELUHAN MASYARAKAT TERKAIT LIMBAH INDUSTRI Permatasari, Minda; Rasyid, Anuar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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PT. The P & P Bangkinang is engaged in the rubber industry. The company's activities will produce products and waste, the product will be profitable for the company but waste can be detrimental to the surrounding community. Waste produced by PT. The Bang Pang P & P is solid, liquid (polluting the river ecosystem) and air pollution. The community is very disturbed by the company's operations because it produces a stinging rubber odor. Thus the research conducted aims to determine how communication management is carried out by PT. P & P Bangkinang in Handling Community Complaints Regarding Industrial Waste.This study used qualitative research methods. The subject of this study consisted of Management Representatives of PT. Bangkinang P & P 1 informant and 2 representatives from the community living around PT. The Bangkinang P & P was chosen by using Purposive Sampling techniques, data collection was used through interviews, documentation, and observation. And for checking the validity of the data the authors took part in and also tringulated. The results of the study show that (1) the planning of PT. The Bangkinang P & P for handling community complaints through internal company discussions, where the company establishes an approach process must be a priority in response to community complaints. (2) the implementation of complaints handling provided by the community on the operations of the PT. P & P Bangkinang Company, the direction of the process goes from top to bottom, namely the leader gives instructions to the Public Relations to negotiate community complaints regarding industrial waste. Keywords: Communication Management, Public Complaints

STRATEGI KOMUNIKASI PEMASARAN RUMAH SAKIT MATA PEKANBARU EYE CENTER (PBEC) DALAM MEMBANGUN BRAND AWARENESS Desy Wahyuni; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Competition between services providing healthcare services is becoming increasingly strict, from clinics, public hospitals to specific hospitals. Eye Hospital Pekanbaru Eye Center is a private hospital that is not specialized for the eye. Visit to the PBEC eye hospital. Pekanbaru Eye Center Eye Hospital realizes the importance of marketing communication strategies to reach the public and improve the existence of hospitals by building brand awareness. This study is about the implementation of the marketing mix (7P) at the Pekanbaru Eye Hospital Center and how the Pekanbaru Eye Center's ophthalmic marketing communication strategy works by promoting brand awareness. This type of research is qualitative with a descriptive analysis presentation. The research topics were the Manager of Medical and Nursing Services, Staff Admissions, Staff Personnel, Coordinator of the Marketing and Collaboration Department, Members of the Marketing and Collaboration Department, and Eye Hospital Patients at Pekanbaru Eye Center. The collection of data is done through interviews, observation and documentation. Data analysis techniques by reducing data, collecting data, presenting data, drawing conclusions and evaluations using the technique of checking the validity of the data, namely the expansion of participation and triangulation. The results of this study indicate that the marketing communication strategy is promotional activities are carried out through advertising, namely print media, electronic media and outside media. Sales promotion is carried out by offering BPJS Health Services that offer discounts / discounts to patients. Face-to-face sales with direct interaction with the community through free socialization and eye checks, car-free day and events. Direct marketing is done via telephone and letter media. Interactive marketing is done through interaction with patients or the public via internet with media websites, Facebook and Instagram social media. Sending press releases to local newspaper media via public relations and publicity by being a mediator between internal and external parties. By Word of Mouth that is by improving the quality of service. Keywords: Marketing Communication, Pekanbaru Eye Center Eye Hospitlal, Brand Awareness

Co-Authors ", Liskasari Anggita Putri Audilla, Deniesya Putri Bertina P. Batuara Damri, Zurriat Fastawa Dedi Saputra Desy Wahyuni Didi Alfian Dira Putri Deza Disrahayu, Annisa Fajri " Femi Oktavia Fuad Muchlis Hafizdzoh, Nurul Ilham Riandin Jefri Yurahman Lisa Naomy Nisa Lubis, Laila Maura Salsabila Muhammad Alif Pratama Muhammad Nuriadi Nafia, Syifa Nisyia Sasqia Azahra Nur ‘Amalaia Nursanti " Oktavia Depinta Permatasari, Minda Putra, Evandi Julian Ramses Jhoni Asniroha Purba Randi Saputra Reni Anzela Retno Puji Pertiwi Rika Fitri Riski Mainaki Pasesa Rola Julianda Saras Aulora Sari, Yana Sela Ginela Cherea Nata Siregar, Elida Warni Wanda Wahyudi Wahyudi Yaumil Fitri Zen Yolla Ningsih Zul Iqbal Kurniawan

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