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All Journal Jurnal Komunikasi Pembangunan MIMBAR (Jurnal Sosial dan Pembangunan) SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik jurnal niara Buletin Ilmiah Nagari Membangun EDUKATIF : JURNAL ILMU PENDIDIKAN Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Unri Conference Series: Community Engagement Komitmen : Jurnal Ilmiah Manajemen Innovative: Journal Of Social Science Research Dirkantara Indonesia Journal of Socio Economics on Tropical Agriculture (Jurnal Sosial Ekonomi Pertanian Tropis) (JOSETA)
Anuar Rasyid
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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STRATEGI KOMUNIKASI PEMASARAN RORO CATERING DALAM MENINGKATKAN JUMLAH KONSUMEN DI KOTA PEKANBARU Didi Alfian; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The number of larger and more well-known catering businesses and emerging new businesses of the same type have created competition between business partners, even though the Roro Catering business has been around for a long time, it certainly requires business owners to improve the quality of the products they offer and provide the best service to consumers. The purpose of this study was to determine Segmentation, Targeting and Positioning (STP), elements of marketing communication strategy, and Word of Mouth strategy.This study used descriptive qualitative method. The subjects in this study consisted of three research subjects as informants through purposive techniques. The primary data technique in this study was obtained from observations in the Roro Catering office, where the data collected were grouped into three parts, namely: observation, interviews with the owner, employees and some consumers, and documentation. The data analysis technique in this study used the interactive data model of Miles and Hiberman. Checking the validity of the data used the participation extension technique and triangulation.Based on the results of the author's research in the field that, Roro Catering uses a marketing communication strategy seen from segmentation, targeting and positioning. In the segmentation Roro Catering is aimed at the Pekanbaru community, while the targeting is aimed at all groups ranging from ordinary people, officials, government agencies, private companies and other circles. . Meanwhile, the positioning of Roro Catering is to maintain product quality. Furthermore, based on elements of marketing communication in the form of advertising carried out by Roro Catering with the internet, the Web, the social media Facebook and Instagram. in face-to-face sales activities is to offer products to consumers who come to the office, in public relations activities, Roro Catering maintains good relations with government agencies, the police and other agencies, through the form of sales promotion is giving discounts, and finally through marketing activities direct is via telephone and e-mail so that it can make it easier for consumers to order the products offered by Roro Catering. The strategy in the form of a Word of Mouth that is carried out is to give messages to consumers who have used their services to assess other products and services. If you feel satisfied with the services provided, in order to convey it to other potential customers. Keyword: Strategy, Marketing, Communication.
PENGARUH PROGRAM UKM TERHADAP CITRA PT PERKEBUNAN NUSANTARA V PEKANBARU Sela Ginela Cherea Nata; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

UKM development is a Corporate Social Responsibility program carried out by PTPN V Pekanbaru to help UKM entrepreneurs in regencies and cities in Riau Province in order to develop their businesses.This study uses an explanatory quantitative approach with a questionnaire approach. The location of this research is Pekanbaru City, Riau. Sampling was done by Saturated Sampling (Census Sampling) where all population members were sampled and obtained a sample of 87 respondents.The coefficient of determination (R2) obtained is 0.030 and the coefficient of determination (Rsquare) is 0.030, meaning that the Effect of the UKM Program on Image of PT Perkebunan Nusantara V Pekanbaru is 3%. While the remaining 97% is influenced by other variables not included in this study. This means that the influence of the 3% UKM Program on Image of PT Perkebunan Nusantara V Pekanbaru has a very weak influence and based on the results of tcount (-1,628) <t table (1,988) with the resulting significance value of 0,107 still above 0.05, then H0 be accepted. This means that the regression coefficient is not significant. From the information, it can be concluded that the SME Program does not affect the Image.
KOMUNIKASI PARTISIPATIF KELOMPOK SADAR WISATA THE CARETAKER DALAM MENGEMBANGKAN WISATA SAMUDERA AWAN BUKIT SULIGI DI ROKAN HULU Nursanti "; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The tourism sector now becomes a leading sector of development because of it able to touch the lowest level of community with a share economy and increasing performance. Tourism development requires participation from communities around tourist areas to develop and advance a tourist attraction. The presence of Pokdarwis or tourism conscious groups is a way to attract community participation. It is The Caretaker who is considered successful in managing and developing the tourism of Samudera Awan Bukit Suligi in Rokan Hulu. This study aims to find out how kinds of participatory communication, kinds of coaching and participative communication models of The Caretaker in developing the Samudera Awan Bukit Suligi tourism in Rokan Hulu.This study uses qualitative research methods with a participatory model. The research subjects were eleven informants who were selected using a purposive technique. Data collected by in-depth interviews, observation, and documentation. And data validation uses the technique of extending participation, perseverance observation, and triangulation. The results of this study showed that participative communication conducted by The Caretaker group in developing the Samudera Awan Bukit Suligi tourism was carried out through internal and external discussions or meetings. The kinds of participatory communication consist of three stages, which is the planning, implementation, and utilization of results. The kind of guidance consists of two kinds, directly or indirectly guidance. Directly guidance is given through discussion, training, and socialization; while indirectly guidance is given through books and Instagram accounts (social media). For the communication model used is two - way participatory communication model. This model is applied in the form of meetings or discussions. Keywords: The Caretaker, Pokdarwis, Participatory Communication, Touri
POLA KOMUNIKASI DINAS KEBUDAYAAN, PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN INDRAGIRI HILIR DENGAN MASYARAKAT SUKU DUANO DALAM MENGEMBANGKAN BUDAYA FESTIVAL MENONGKAH KERANG Riski Mainaki Pasesa; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Cutting shells is an activity to catch shells on the stretch of mudflats of the Indragiri Hilir coast. This unique and rare activity at a glance looks like surfing. Using a board like a real surfboard, but the objects and techniques are far different. This activity was lifted from the culture of the persistent "sea people" Duano people who inhabit Indragiri Hilir Regency. The Duano people live on houseboats, wandering from place to place at sea level. At present, the Duano community has experienced an increase in civilization. Ordinary people and the Government of Indragiri Hilir Regency have begun to get rid of the thought of the Duano tribality, starting from the natural wealth it has, its culture, and its human resources that can produce great potential, one that the Duano tribe is proud of is the Scallop Menongkah Festival. This study aims to determine the communication patterns of the Office of Culture, Tourism, Youth and Sports of Indragiri Hilir Regency with the Duano people in developing the culture of the shellfish-eating festival. In this study the authors used the theory of communication patterns according to Effendy, namely: 1) Primary Communication Patterns, 2) Secondary Communication Patterns, 3) Linear Communication Patterns, and 4) Circular Communication Patterns.The research method used is descriptive qualitative data collection techniques of observation, interviews and documentation. The data in this study are Primary and Secondary. Data analysis techniques in this study were carried out in several stages, namely: 1) Data Collection, 2) Data Reduction, 3) Data Presentation, and 4) Drawing Conclusions.The results showed that po the most influential communication of the four patterns above is the pattern of linear communication / direct communication with the Duano people. This is caused by several factors including the lack of telecommunications networks at that time. So that the Office of Culture, Tourism, Youth and Sports of Indragiri Hilir Regency needs to conduct face-to-face meetings with the Duano people. However, it should be noted that every communication pattern carried out has its own goals and benefits.
PENGARUH TERPAAN BERITA KECELAKAAN PESAWAT LION AIR JT 610 DI MEDIA INTERNET TERHADAP CITRA JASA PENERBANGAN LION AIR (Survei Pada Pengguna Jasa Penerbangan di Bandara Sultan Syarif Kasim II Pekanbaru) Yaumil Fitri Zen; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In late 2018, the news about Lion Air JT 610 crash is one of the most talked news in internet. This fast spreading of information have some effects. Therefore, news exposure about Lion Air JT610 plane crash can affect the image of Lion Air. The purpose of this research is to prove whether there is effect of Lion Air JT610 plane crash news exposure on internet towards the image of Lion Air or not. The method used in this research is explanatory quantitative. Data collection techniques are done by questionnaire and documentation. The population in this research are the airline consumers at Sultan Syarif Kasim II Airport Pekanbaru. This research used accidental sampling towards the respondents. To know the impact of two variable used in this research, the researcher used simple linear regression analysis. Questionnaire data processing is conducted with Statistic Product and Service Solution SPSS for Windows version 16.  Based on the result of simple linear regression in this research, regression coefficient is Y= 26,676 + 0,216 X with significance level 0,03 and smaller than  = 0,05. Based on determination test the result is 4,9% which means there is a very weak effect of Lion Air JT610 crash news exposure on internet towards the image of Lion Air airline at Sultan Syarif Kasim II airport Pekanbaru.
PENGARUH MOTIF PENGGUNAAN MEDIA SOSIAL INSTAGRAM @SUDUTPAYAKUMBUH TERHADAP KEPUASAAN FOLLOWERS DALAM MEMPEROLEH INFORMASI DI KOTA PAYAKUMBUH Oktavia Depinta; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Instagram is a social media that can upload photos and videos through the internet and information can be accessed quickly by other people en masse. Lots of content presented by Instagram users such as sharing important information about an area, this is used by some young people of Payakumbuh using the Instagram account @sudutpayakumbuh as a medium for sharing information about Payakumbuh City. This Instagram @sudutpayakumbuh account has 76.90 thousand followers. This study aims to see how much influence the @sudutpayakumbuh Instagram account has on the satisfaction of followers in getting information in Payakumbuh.This research uses a quantitative method with an explanatory approach. Data collection techniques using questionnaires distributed through links to 100 respondents and techniques to determine samples using simple ramdom sampling. And the data can be processed using SPSS 2.0.In this study, tcount 11,247 is greater than ttable, which is equal to 1,664, with a significance level of 0,000 smaller than α = 0.05, so it can be stated that the variable X has an effect on the Y variable, so it can be stated that there is an influence on the use of instagram account @sudutpayakumbuh towards the authority of followers in obtaining information in the City of Payakumbuh. The coefficient of determination (R2) obtained was 0.751 and the coefficient of determination (Rsquare) was 0.563 as a result of squaring the correlation coefficient of 0.751 x 0.751. This figure shows that the influence of the motive of using Instagram account @sudutpayakumbuh to the authority of followers in obtaining information by 56% with a medium category.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP CITRA PERUSAHAAN PT PLN (PERSERO) RAYON BUKITTINGGI Yolla Ningsih; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PLN (Persero) is one of the State-Owned Enterprises (BUMN) which is engaged in the supply of electricity, whose existence is greatly needed by the community. The State Electricity Company (PLN) as an important instrument in development, the presence of BUMN in Indonesia is felt very important not only by the government but also by the wider community. So from that PT PLN (Persero) always strives to continually update performance in providing increasingly optimal services, so that the image of PT PLN (Persero) in the eyes of the community will always be considered good and provide good service so as to satisfy the customer.This study uses quantitative research methods, with data collection techniques, namely through questionnaire dissemination to customers of PT PLN (Persero) Bukittinggi raon with a large number of samples of 100 respondents determined using accidental sampling. The analysis technique in this research data uses explanatorystatistics.The results of this study indicate that the influence of service quality and customer satisfaction on the image of the company PT PLN (Persero) Bukittinggi district is positive and significant, because it has a significant value that is smaller than the determined alpha level so that the hypotheses submitted together can be accepted. This is seen from multiple linear regression in this study is equal to Y = 10.197 + 0.429 X1 + 0.510 X2. Meanwhile the constant value of 0.637 means that the contribution of service quality variables and customer satisfaction to the company's image at PT PLN (Persero) Bukittinggi Rayon is 63.7% while the remaining 36.3% is influenced by other variables not included in the research that the author do this.Keyword: Customer Quality, Customer Statisfaction, Company Image.
EFEKTIVITAS KOMUNIKASI MEDIA SOSIAL WHATSAPP SEBAGAI SARANA KOMUNIKASI PENYANDANG TUNARUNGU (Studi Pada Gerakan Untuk Kesejahteraan Tunarungu Indonesia (GERKATIN) Kota Pekanbaru) Anggita Putri; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Whatsapp is one of the social media that has a lot of enthusiasts in Indonesia and rank second place of many social media platforms, Whatsapp is used from various groups of people in Indonesia, including deaf people. The theory used in this research is the theory of communication effectiveness as the main theory and new media theory as the supporting theory. The purpose of this study was to determine the effectiveness level of Whatsapp social media communication as a means of communication for deaf people.This study uses a quantitative research method, which data collection is carried out by distributing questionnaires directly to respondents and distributing them using a link via Google Form  to members of GERKATIN Pekanbaru City. Who are determined through random sampling techniques to 154 respondents. The data analysis technique in this study used descriptive statistical techniques.The results of this study indicate that the level of effectiveness of Whatsapp social media communication as a means of communication for deaf people studying at GERKATIN Pekanbaru City is classified as very effective. It is seen from the data processing which is based on six indicators, each of which reached an average of 3.56 scale indicator Message Recipients (Receiver), a scale of 3.43 to indicators Your Message (Content), the scale of 3, 49 on indicators of media, magnitude 3.37 on the indicator format, scale of 3.31 on the indicator to indicator message source (Source),and a scale of 3.41 to indicators Timeliness (Timing). So that the conclusion obtained using the average formula of all indicators is 3.43 which is included in the very effective scale range. This shows that Whatsapp social media is a very effective medium as a means of communicating with deaf people. Keywords : Effectiveness Communication, Social Media, Deaf People 
PENGARUH SOSIALISASI KOMISI PEMILIHAN UMUM INDONESIA PADA AKUN TWITTER @KPU_ID TERHADAP MINAT PEMILIH PEMULA UNTUK BERPARTISIPASI DALAM PEMILU 2019 Jefri Yurahman; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research is entitled "The Influence of Socialization of the Indonesian Election Commission on Twitter Account @KPU_ID Against the Interest of Beginner Voters to Participate in 2019 Elections in Indonesia " which aims to find out: 1. To find out how the Influence of the Indonesian Election Commission's Socialization on Twitter Account @KPU_ID Against the Interest of Beginner Voters to Participate in the 2019 Election in Indonesia 2. To find out how much the Socialization of the Indonesian Election Commission On the Twitter Account @KPU_ID Against the Interest of Beginner Voters to Participate In 2019 Elections. This research is quantitative explanatory research. And this study also uses a simple linear regression analysis method that is used to measure the influence of independent variables on the dependent variable. In this study the researcher will use accidental sampling technique, this technique is the taking of respondents as a sample based on chance, that is, anyone who happens to be found is suitable as a source. The sample that will be determined by the researcher to be the respondent is follower twitter @KPU_ID. The data collection technique in this study used a questionnaire, with the type of questionnaire closed. This study obtained results that the socialization carried out by the General Election Commission via twitter @KPU_ID was good. So that it has a relationship and influence on increasing voter participation in the 2019 Presidential Election. The influence of the independent variable (Socialization) with the dependent variable (Participation) is 53.7%, while the remaining 46.3% is influenced by other variables not included in the study this.    Keywords: Socialization, Komisi Pemilihan Umum Republik Indonesia, Beginner Voters, Twitter
PENGARUH KOMUNIKASI INTERPERSONAL GURU DAN SISWA TERHADAP MOTIVASI BELAJAR PADA SMPN TERBUKA 9 KOTA PEKANBARU Nur ‘Amalaia; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Communication is the key to the success of integrating in the teaching and learning process, the motivational aspect largely determines the intensity of the learning effort and encourages students to carry out certain activities related to learning activities. Motivation is also one of the factors that will later influence achievement. Optimal learning outcomes are influenced by various components of teaching and learning, including effective interpersonal communication by the teacher. So that interpersonal communication skills possessed by the teacher are able to influence students in the form of motivation and enthusiasm in following the learning process and supporting learning success. This study aims to determine the effect of teacher interpersonal communication on student motivation at open junior high school 9 in Pekanbaru city.The method used in this research is quantitative method. Data collection techniques using questionnaires and documentation. The population in this study were students of grades VIII and IX open junior high school 9 in Pekanbaru city. The sampling technique used is a census of respondents. To determine the effect of these two variables, researchers used simple linear regression analysis. And for the processing of the questionnaire test data is carried out by using the version 24 of the Windows Product and Service Solution (SPSS) Statistics program. Based on the results of simple linear regression in this study, the regression coefficient value is Y = 2.11 + 0.682 X with a significance level of 0.00 and smaller than α = 0.05. While based on the determination test, the results obtained were 32.4%. This means that there is a weak influence between interpersonal communication of teachers on learning motivation of students at open junior high school 9 in Pekanbaru city.
Co-Authors ", Liskasari Afrianto Daud Ahmad Rifqi Amiruddin Saleh Anggita Putri Anita Mediana Audilla, Deniesya Putri Azizatul Fitri Bambang Tri Mukti Belli Nasution Bertina P. Batuara Damri, Zurriat Fastawa Dedi Saputra Desy Wahyuni Didi Alfian Dira Putri Deza Disrahayu, Annisa Ditya Jessica Evawani Elysa Lubis Fajri " Femi Oktavia firdaus muhammad Fuad Muchlis Hafied Cangara Hafizdzoh, Nurul Ilham Riandin Jefri Yurahman Lisa Melinda Lisa Naomy Nisa Lubis, Laila Maryati Maryati Maura Salsabila Muhammad Alif Pratama Muhammad Nuriadi Muhammad Rayhan Hasra Mutiara Hatika Nafia, Syifa Nasa Monica Nisyia Sasqia Azahra Nita Rimayanti Nova Yohana Nur ‘Amalaia Nurjanah Nurjanah Nursanti " Nuzila Fitria Oktavia Depinta Permatasari, Minda Putra, Evandi Julian Ramses Jhoni Asniroha Purba Randi Saputra Ravi Oktafriansyah Reni Anzela Retno Puji Pertiwi Rika Fitri Riska Rahmawati Riski Mainaki Pasesa Rola Julianda Saras Aulora Sari, Yana Sela Ginela Cherea Nata Siregar, Elida Warni Soffi Wulandari Sumiati Sumiati Suyanto Suyanto Tantri Yazid Thiska Ika Jennisa Wahyu Budi Priatna Wanda Wahyudi Wahyudi Welly Wirman Yasir Yasir Yaumil Fitri Zen Yazid, Tantri Puspita Yolla Ningsih Zul Iqbal Kurniawan Zulkarnain Zulkarnain Zulkarnain Zulkarnain