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All Journal Jurnal Ilmu Komunikasi
Muchlis Muchlis
Universitas Islam Negeri Sunan Ampel Surabaya
Social Sciences

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Strategi Brand Activation Bandeng Mentari UMKM UD. Sarana Multi Niaga Kabupaten Gresik Ellyda Retpitasari; Muchlis Muchlis
Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2018): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.848 KB) | DOI: 10.15642/jik.2018.8.1.20-34

Abstract

Dalam penelitian ini, peneliti membahas tentang strategi brand activation bandeng mentari usaha mikro, kecil, dan menengah (UMKM) UD. Sarana Multi Niaga Kabupaten Gresik. Tujuan dalam penelitian ini adalah untuk mengetahui tentang strategi brand activation yang digunakan UMKM UD. Sarana Multi Niaga Kabupaten Gresik dalam rangka untuk mewujudkan awareness konsumen, dan bentuk brand activation yang digunakan UMKM UD. Sarana Multi Niaga dalam rangka untuk mewujudkan awareness. Metode penelitian ini menggunakan metode kualitatif deskriptif. Hasil penelitian ditemukan bahwa, UMKM UD. Sarana Multi Niaga menjalankan strategi melalui segmentation, targeting dan positioning. Kemudian bentuk brand activation menggunakan sponshorship, product trial, dan direct selling. Strategi dan bentuk brand activation itu digunakan untuk mewujudkan kesadaran merek (brand awareness) dari konsumen, hal tersebut diwujudkan dengan brand Bandeng Mentari dikenal sebagai kearifan lokal dari kabupaten Gresik.
Analisis Semiotika dalam Iklan Shopee 12.12 Birthday Sale Edisi Blackpink Adinda Rita Dara; Muchlis Muchlis
Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.2.100-113

Abstract

Meaning is a thought or reference that cannot be determined absolutely but is always in the relationship between symbol and reference. Meanwhile, image is a description of reality or perception that does not have to match what is described and must be different in every opinion. The focus of this research is how the meaning of the image of women is displayed in Shopee advertisements. This study uses Charles Sander Pierce's semiotic analysis technique with a critical approach. This technique is a way of looking at social reality that can occur in real life and can find out how to interpret women as objects in Shopee advertisements. From the results of this study, the researchers found that the image of women is described as attracting public interest to buy or use a product or service
Analisis Isi Pemberitaan Politik tvOne, MetroTV, dan RCTI menjelang Pemilihan Presiden 2019 di Indonesia Muchlis Muchlis
Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2021): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2021.11.1.64-78

Abstract

This study aims to describe the tendency of the content of political news messages by television media tvOne, MetroTV, and RCTI ahead of the 2019 presidential election in Indonesia. This study uses a content analysis approach. The results of this study indicate that the tendency of the message content of political news broadcast by television media; (1) tvOne through the news how are you in Indonesia in the morning, the news at noon, and the news in the evening; (2) Metro TV through Indonesian good morning news, afternoon metro; (3) RCTI, through news programs about morning news, afternoon news, and evening news, during March 2019. From the three television media, it was found that news programs were dominated by political reports that discussed presidential candidate pairs. and vice-presidential candidate number 01 (Joko Widodo-Ma'ruf Amin) compared to presidential and vice-presidential candidates serial number 02 (Prabowo Subianto-Sandiaga Uno).
Co-Authors Adinda Rita Dara Ellyda Retpitasari