Ulfi Nurfaiza
Universitas Islam Negeri Sunan Ampel Surabaya

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Gaya Komunikasi Model Profesional SZ Management Surabaya Ulfi Nurfaiza
Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2018): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.873 KB) | DOI: 10.15642/jik.2018.8.2.96-113

Abstract

Penelitian ini membahas tentang Gaya Komunikasi Model Professional SZ Management Surabaya melaui komunikasi secara verbal dan nonverbal. Metode penelitian ini peneliti menggunakan metode deskriptif kualitatif. Tujuan yang ingin dicapai oleh peneliti adalah untuk memahami dan mendeskripsikan gaya komunikasi Model Professional SZ Management Surabaya secara verbal dan nonverbal. Hasil peneliti ini bahwa, gaya komunikasi model professional secara verbal dapat diketahui melalui penggunaan bahasa sehari hari. Sedangkan melalui nonverbal dapat diketahui melalui ketinggian badan yang berkisaran antara 165 – 170 cm, busana yang sesuai dengan waktu dan situasi setiap model, ekspresi wajah yang memiliki kemampuan fotogenic atau dapat disebut wajah menarik saat di kamera serta kemampuan di bidang (catwalk) kemampuan berjalan berlenggak-lenggok dengan memperagakan busana yang berada di atas panggung dan disaksikan oleh banyak pihak dengan menggunakan sepatu high heels yang berketinggian kisara 12 – 15 cm.
Strategi Pengembangan (Lembaga Penyiaran Publik) LPP TVRI melalui Rebranding LOGO Baru: Perspektif Industri Media Islam Ulfi Nurfaiza
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol 3, No 2 (2019)
Publisher : IAIN KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v3i2.1808

Abstract

TVRI (Televisi Republik Indonesia) seeks to provide wise information for the public. However, because in the current era of the rapid rise of the media industry, it is very important that the TVRI Public Broadcasting Institution re-emerges before the public with a new identity as a counterweight and newshighlight that is able to voice community rights and promote cultural values and local wisdom. In rebranding, there are a number of things carried out by LPP TVRI namely implementing the Power Marketing mindset, which lies in 3 keys, first moving is done before TVRI rebranding can be passed from Kepsta, starting to form a small team for rebranding preparation. Second, Caring (caring) byinvolving every community and having innovation in developing companies such as the emergence of a new program ‘’ Good Morning East Java ‘’ which has the aim to greet residents and serve the East Java people. Third, Innovation is an effort of LPP TVRI to produce new products and innovations to move forward with the aim of being an institution that has a vision and mission for unifying the nation. This can be seen in the change in the new logo, color and organizational culture. In the perspective of the Islamic Media Industry, Islam is a religion that strongly advocates for creating brotherhood and unity of various differences. TVRI as public television also implements as its slogan the unifying media of the nation, naturally responsible as a media that is able to disseminate interestinginformation with the aim of being a media that is able to serve the public so as to create brotherhood.Keywords: Rebranding; Logo; Islamic Media Industry