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All Journal Jurnal Rupa Jurnal SASAK : Desain Visual dan Komunikasi
Muhammad Arfa
Unknown Affiliation
Arts Languange, Linguistic, Communication & Media

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Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos Miyarta yasa; Christofer Satria; Muhammad Arfa
Jurnal SASAK : Desain Visual dan Komunikasi Vol 4 No 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2464

Abstract

This study describes the effectiveness of promotion through the film Aman Bos, a film that is shown in cinemas and YouTube. The aim is to promote Bank Sulselbar, the methodology by conducting case studies and literature studies to review this case. Using the scalpel of Kotler's theory with the 4 product mix marketing approach, price, promotion and place. The research results show that through the media YouTube for promotion is very effective in expanding audience reach, this promotional media is quite effective as a medium to attract consumers, as a conclusion from research describing the level of effectiveness of films for very effective promotional media.
Penerapan Teori Joe Goldblatt pada Pameran Sense of Basokie Abdullah di Museum Nusa Tenggara Barat Muhammad Arfa; Sasih Gunalan; Haryono Haryono; Haryono Bayu Aji Pamungkas
JURNAL RUPA Vol 7 No 2 (2022): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v7i2.4860

Abstract

The Basokie Abdullah Sense of Exhibition was held at the West Nusa Tenggara Museum in collaboration with several communities. This study aims to identify and formulate a new model of exhibition. This research uses descriptive qualitative method adopted from Joe Goldblatt’s theoretical approach through 5 phases. The research results reveal that two exhibitions were formulated namely Special Event. This exhibition has positive response from audiences based on the interview. This study contributes to the new model in exhibition that carried out local values.
Co-Authors Christofer Satria Haryono Bayu Aji Pamungkas Haryono Haryono Miyarta yasa Sasih Gunalan