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Kemandirian Ekonomi Melalui Optimalisasi Peran Karang Taruna Hanun, Nur Ravita; Fitriyah, Hadiah; Azara, Rima
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 8, No 2 (2020): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.8283

Abstract

Karang Taruna (Youth Organization) becomes the hope for development resources in all aspects of the village. The village economic development needs to be directed towards the independence in order to be sustainable. Land resources that are productive but have not been utilized are potential to be the capital for the village economic independence development. The available land is used by Karang Taruna to be made as Vegetable and Fruit Gardens. The management of village’s Vegetable and Fruit Gardens has not been optimal yet. Thus, efforts in optimizing it need to be taken. The goal of community empowerment is to optimize the role of Karang Taruna of Keboan Anom Village and to develop the Vegetable and Fruit Gardens to achieve village economic independence. The community empowerment program is carried out in stages, namely socialization, training on processing food products, digital marketing workshops, and financial management. The results of community empowerment show that processed vegetables and fruit products having high economic value are produced as the source of income for Karang Taruna and as the additional income for Keboan Anom Village, the information technology-based marketing (digital marketing) models is well-understood, and the organizational financial management is good.
Optimalisasi Branding Produk dan Digital Marketing pada Karang Taruna Desa Keboan Anom Hanun, Nur Ravita; Fitriyah, Hadiah; Fitrani, Arief Senja; Hidayat, Anastasya Putri; Handayani, Henna
Community Empowerment Vol 6 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.411 KB) | DOI: 10.31603/ce.4402

Abstract

Pengabdian masyarakat ini memiliki tujuan diantaranya memberikan pelatihan branding produk dan pemasaran digital kepada kelompok karang taruna Desa Keboan Anom, Kecamatan Gedangan, Sidoarjo Jawa Timur. Masalah yang terjadi pada Mitra yaitu belum memiliki label usaha dan masih menerapkan cara manual dalam memasarkan produknya. Pemasaran manual dilakukan dengan menitipkan produk ke warung di sekitar tempat tinggal, tanpa adanya bantuan pemasaran online. Permasalahan yang diangkat adalah peningkatan branding produk, dan peningkatan manajemen pemesanan produk dengan implementasi teknologi informasi. Solusi yang ditawarkan adalah pelatihan branding produk dan pembuatan website. Penerapan aplikasi kepada mitra melalui kegiatan transfer knowledge melalui pelatihan dan pendampingan mitra dalam penggunaan website. Pelaksanaan kegiatan dengan metode Focus Group Discussion (FGD) untuk menjalin keterbukaan, kepercayaan dan memahami persepsi, sikap serta pengalaman persoalan yang dimiliki oleh mitra dalam melakukan branding produk, kemudian dilanjutkan pada pendampingan yaitu penyuluhan dan pelatihan penggunaan website yang meliputi desain iklan, upload konten.
Keputusan Pembelian Produk Limited Edition: Systematic Review Herdiati, Meilisa Fani; Iriawan, Andi; Fitriyah, Hadiah
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.73-87

Abstract

Every company has an effective strategy for determining whether to develop, maintain or even withdraw from the market. With the development of the times, limited edition products are now mushrooming. Limited edition labels are now given not only to antique, exclusive and expensive products such as luxury cars and savings items but also to fast moving consumer goods. This study will analyze a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-analysis method. Searches for research articles relevant to the research topic were carried out on the international journal databases of Springer Link, Science Direct, Emerald, and Wiley using the phrase “limited edition products”. The results show that purchasing decisions are influenced by the factors of scarcity, need for uniqueness, and brand-retailer collaboration. This research is expected to be used as material for consideration by the company to formulate the right marketing strategy.
PENINGKATAN PENJUALAN PRODUK BARANG GUNAAN MELALUI SERTIFIKASI HALAL Ahmad Qomarudin; Muhammad Fajrul Mushoffi; Siti Choirun Nisa; Hadiah Fitriyah
Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Vol 6 No 2 (2021)
Publisher : Konsorsium Dosen Sekolah Tinggi Agama Islam (STAI) Al-Yasini Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract :Indonesia is one of the largest countries in the world where the majority of the population is Muslim. To fulfil human needs both primary and secondary, as Muslims (Muslims) it is necessary to believe that the products needed by Muslims (Muslims) to fulfil primary and secondary needs are in accordance with Islamic law, namely Halalan Thayiban. “Barang Gunaan” are one of the secondary necessities and are stated in Law no. 33 of 2014, Article 1, Paragraph (1) where one of the halal-certified products is “Barang Gunaan”, as well as the presence of the Indonesian population whose majority is Muslim (Muslim), then the potential for interest in halal-certified “Barang Gunaan” products will be higher, so that it have an impact on increasing sales of these “Barang Gunaan”. The purpose of this paper is to explain the effect of product certification of “Barang Gunaan”that are halal certified to increase sales of “Barang Gunaan”products and to explain the right strategy in selling “Barang Gunaan”that are certified halal in increasing sales. Based on a literature study, it was found that the effect of halal product certification on increasing sales of “Barang Gunaan”is the policy that producers have the right to attach a halal logo on “Barang Gunaan” products that have received a halal certificate and are added to the number of Muslim population in Indonesia is equivalent to 87.17% of the total population of Indonesia, this is what can be used as a business opportunity for manufacturers of “Barang Gunaan” to increase consumer confidence because it guarantees the halalness of “Barang Gunaan” products produced, products are able to penetrate the global market, improve a good brand image for consumers, increase the ability of the market to reach consumer desires so as to increase sales of these “Barang Gunaan”. Then the right strategy in selling “Barang Gunaan” products that are halal certified to increase sales is to use a combination of marketing strategies for used goods, namely a marketing mix strategy including Product, Price, Place, Promotion, and marketing of “Barang Gunaan” products that have characteristics in accordance with Islamic teachings which have been taught by the Prophet Muhammad SAW, namely marketing that is Shidiq, Amanah, Tabligh and Fathonah can provide confidence and interest in halal-certified “Barang Gunaan” products so that manufacturers of “Barang Gunaan” that are Halal certified has increased in sales of “Barang Gunaan” that have been certified halal. Keyword: Sales increase, Barang Gunaan, Halal Certification Abstrak: Indonesia merupakan salah satu negara terbesar didunia yang mayoritas penduduknya adalah beragama islam. Dalam memenuhi kebutuhan manusia baik primer maupun sekunder, sebagai umat Islam (muslim) perlu adanya keyakinan bahwa produk dibutuhkan umat islam (muslim) dalam memenuhi kebutuhan primer dan sekunder sudah sesuai dengan syariat Islam yaitu halalan thayiban. Barang gunaan merupakan salah satu kubutuhan sekunder dan dinyatakan dalam UU No. 33 Tahun 2014, Pasal 1, Ayat (1) dimana salah satu produk yang bersertifikasi halal adalah barang gunaan, serta adanya jumlah penduduk Indonesia yang mayoritasnya adalah beragama Islam (Muslim), maka berpotensi akan adanya daya minat produk barang gunaan yang bersertifikasi halal semakin tinggi sehingga dapat berdampak pada peningkatan penjualan produk barang gunaan tersebut. Tujuan dari penulisan ini adalah untuk menjelaskan pengaruh sertifikasi produk barang gunaan yang bersertifikasi halal terhadap peningkatan penjualan produk barang gunaan tersebut dan untuk menjelaskan strategi yang tepat dalam melakukan penjualan produk barang gunaan yang bersertifikasi halal dalam meningkatkan penjulan. Berdasarkan studi literature didapatkan bahwa pengaruh sertifikasi produk barang gunaan halal terhadap peningkatan penjualan produk barang gunaan adalah dengan adanya kebijakan bahwa produsen berhak menempelkan logo halal pada produk barang gunaan yang sudah mendapatkan sertifikat halal serta ditambahkan dengan jumlah penduduk Islam (muslim) di Indonesia adalah setara dengan 87,17% jiwa dari total penduduk Indonesia, maka inilah yang bisa dijadikan sebagai peluang bisnis bagi produsen barang gunaan untuk meningkatkan kepercayaan konsumen karena terjaminnya kehalalan produk barang gunaan yang diproduksi, produk mampu menembus pasar global, meningkatkan brand image yang baik bagi konsumen, meningkatkan kemampuan pasar dalam menjangkau keinginan konsumen sehingga dapat meningkatkan penjualan produk barang gunaan tersebut. Kemudian Strategi yang tepat dalam melakukan penjualan produk barang gunaan yang bersertifikasi halal untuk meningkatkan penjualan adalah dengan menggunakan kombinasi strategi pemasaran produk barang gunaan yaitu strategi marketing mix antara lain Produk (Product), Harga (Price), Tempat (Place), Promosi (Promotion) dan pemasaran produk barang gunaan yang mempunyai sifat-sifat sesuai dengan ajaran islam dimana telah diajarkan oleh Nabi Muhammad SAW yaitu pemasaran yang bersifat Shidiq, Amanah, Tabligh dan Fathonah dapat memberikan keyakinan dan daya minat produk barang gunaan yang bersertifikasi halal sehingga produsen produk barang gunaan yang bersertifkai halal mengalami peningkatan dalam penjualan produk barang gunaan yang telah bersertifikasi halal. Kata Kunci: Peningkatan Penjualan, Barang Gunaan, Sertifikasi Halal
Design of a Customer Relationship Management (CRM) Model for Small and Retail Business Zahraza Beauty Products in the Covid-19 Pandemic Era Wahyu Eko Prasetyo; Bayu Wardhana; Hadiah Fitriyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.1001

Abstract

The growth potential of the beauty product industry in Indonesia is considered very potential. The industry and trade of Indonesian beauty products is projected to increase by USD 7.5 billion with a growth of 6.5% annually for the next five years. The huge potential in the industrial business and trade in beauty products has caused many people to compete to enter this business. This of course will create intense competition among the beauty product business people. Business people are required to win in this business competition. One of the efforts that can be done is to maintain good relations with customers. Customer Relationship Management is a model that can be applied in maintaining customer relationships. The focus in this research is to design and design a model of customer relationship management in small-scale beauty products and retail businesses. The research method used in this study is a qualitative method with an observation approach
Peran Corporate Social Responsibility Memoderasi Pengaruh Kinerja Lingkungan terhadap Kinerja Perusahaan Hadiah Fitriyah; Rihlatus Saidah
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 8, No 1 (2022): Mei 2022
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v8i1.5837

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This study aims to determine the role of corporate social responsibility (CSR) in moderating the effect of environmental performance on company performance. The research population includes all Manufacturing Companies listed on the IDX for the 2017-2019 period. The sampling technique used is purposive sampling. The sample data taken are industrial consumer goods sector companies listed on the Indonesia Stock Exchange. The data analysis method used is partial least square (PLS) software. The results showed that environmental performance had an effect on company performance and corporate social responsibility was not able to moderate the influence of environmental performance on company performance. This is what provides an explanation that environmental performance is able to affect the company's performance as evidenced by the financial value with a higher rate of return and if the company does not have conflict issues regarding the environment, the company with EBBAs carries out its business operations, this proves that in the future environmental performance will provide influence on company performance.
The Effectiveness Of The Official Website As A Disclosure Of Corporate Social Responsibility  Dwi Prihandoko; Hadiah Fitriyah
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.249 KB) | DOI: 10.21070/acopen.4.2021.1964

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This study aims to know the effectiveness of the official website at Bank Mandiri Syariah as a disclosure of Corporate Social Responsibility. This type of research is qualitative. The data source of this study was data from CSR reports from the official website of Syariah Mandiri Bankin June 2020. Researchers used documentation data collection techniques. Data were analyzed using Moleong theory (2016). The results of this study include, on its official website, Bank Mandiri Syariah has sought to address all issues related to CSR. The existence of a special CSR menu on the main page of the page shows that Bank Mandiri Syariah pays attention to the importance of CSR information to the public (high hierarchy). The location of CSR information carried out by Bank Mandiri Syariah is widely located or the position of information is conveyed on the website compared to media outside the website. The use of expositive information sources in the form of text, images, photographs and graphics alone shows that this page is still one-way (unidirectional), and the Bank Mandiri Syariah Website does not provide adequate feedback as a medium of interaction and dialogue with different publics.
Application Of Activity Based Costing Method To Determine The Cost Of Production Ita Sri Mulyani; Hadiah Fitriyah
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6422.984 KB) | DOI: 10.21070/acopen.4.2021.1974

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To analyze the comparison of calculations with the Activity Based Costing Method. This research is designed as a descriptive analytical study, quantitative analysis, which is used in calculating the traditional method and the Activity Based Costing method, while qualitative analysis is used in analyzing the results of the two variables of the traditional method and the Activity Based Costing Method. detailed data in the form of production data during the current period. Based on the results of the analysis, both the Activity Based Costing Method resulted in lower costs. Therefore, the Activity Based Costing Method can be used as an alternative for companies in calculating the cost of goods manufactured which is good because this method is a method that calculates the real and detailed production costs.
The Influence of Good Corporate Governance, Corporate Social Responsibility and Free Cash Floe on Financial Performance and Company Value Rizqi Silviati; Hadiah Fitriyah
Academia Open Vol 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.968 KB) | DOI: 10.21070/acopen.5.2021.2061

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Financial performance is the company's ability to manage and control its resources, which is reflected in the financial statements proxied by ROA. Firm value is the level of success of the company in developing the company which is reflected in the share price proxied by PBV. The purpose of this study was to analyze the effect of the independence of the board of commissioners, audit committee, corporate social responsibility and free cash flow on financial performance and firm value. In this study, the population used is a food and beverage sub-sector manufacturing company listed on the Indonesia Stock Exchange in 2014 – 2018 with a total sample of 11 companies. The results of this study show that the results of the independence of the board of commissioners and the audit committee have no significant effect on financial performance, while Corporate Social Responsibility and free cash flow have a significant effect on financial performance. Meanwhile, the independence of the board of commissioners and corporate social responsibility have a significant effect on firm value, while the audit committee and free cash flow have no effect on firm value.
Effect of E-Commerce, Use of Accounting Information Systems and Business Capital in Student Decision Making for Entrepreneurship Choirina Nurlaila; Hadiah Fitriyah
Academia Open Vol 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5425.702 KB) | DOI: 10.21070/acopen.5.2021.2594

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This study aims to determine the effect of (1) E-commerce, (2) the use of Accounting Information Systems and (3) Business Capital on student decision making for entrepreneurship. The research method uses quantitative. The study used primary data with a questionnaire. Students of the accounting study program at Muhammadiyah Sidoarjo University with as many as 88 respondents were the population in this study. Purposive sampling technique used in determining the sample. SPSS version 23.0 software assistance in data processing. In analyzing the data using multiple linear regression method. The results of the study prove that (1) E-commerce and (2) the use of accounting information systems have an influence on students' decision making for entrepreneurship, while (3) venture capital has no influence on entrepreneurial decisions.