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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences

Zunan Setiawan

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Author-ID : 3621486

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Articles

ANTESEDEN DAN KONSEKUENSI KETERLIBATAN MEREK KONSUMEN PADA PRODUK PEMBERSIH Rani Dwi Hapsari; Zunan Setiawan; Purwoko Purwoko; Fitroh Adilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study investigates the impact of social media marketing elements, namely entertainment, customization, interaction, electronic word of mouth and trends, on consumer engagement on brands and brand knowledge. This study collected 233 usable responses from respondents who are social media users. Overall, the sample profile is broadly representative of social media users in the Special Region of Yogyakarta and according to the research objectives. Testing the hypothesized relationship, an online survey was used to collect data from a sample consisting of all consumers who had used Magic Clean cleaning products in the Special Region of Yogyakarta. This online survey takes approximately 10 minutes to complete. Invitations to participate in surveys and links to questionnaires have been posted on several social media. The questionnaire featured a 5-point Likert scale, using measurement items adopted from the study of Cheung, Pires, and Rosenberger (2020). This analysis features partial least squares structural equation modeling (PLS–SEM) using SmartPLS v3.2.8. This study also finds that consumer involvement in brands has a strong and significant influence on brand awareness and brand image. These results mean that consumer engagement in brands should not only be considered as a means to enhance brand recall and recognition, but as an important factor in building brand image.

ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN SERTA PERAN MEDIASI SIKAP TERHADAP MEREK PADA LOYALITAS DALAM LAYANAN SHOPEE Dwi Puspa Maharani Usali Rachman; Zunan Setiawan; Sukardi Sukardi
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study investigates the impact of social media marketing elements, namely entertainment, customization, interaction, electronic word of mouth and trends, on consumer engagement on brands and brand knowledge. This study collects Research conducted using an online survey distributed to 273 respondents by distributing questionnaires and meeting the criteria of respondents who are Shopee service users. Overall, the sample profile broadly matches the research objective, namely shopee service users in representatives of major cities in Indonesia based on a 5-point Likert scale, using measurement items adopted from the Smith study (2020). This analysis presents a partial least squares structural equation modeling (PLS–SEM) using SmartPLS v3.2.8.

Influence of the Relationship between Purchase Intentions and Tourism Behavior of Environmentally Friendly Products in Indonesia Using the PLS SEM Method Putri Alfia Julia Lingga; Zunan Setiawan; Lilik Wahyudi; Agus Siswanto; Aftoni Sutanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6366

This study intends to investigate the exogenous effects of experiential attitudes, instrumental attitudes, injunctive norms, descriptive norms, and self-perception control on environmentally conscious buying intentions. In addition, this study examines the elements that influence purchasing behavior by analyzing knowledge, behavioral meaning, environmental restrictions, and habits. The model adopted by the researcher measures environmentally conscious customer behavior. Using a partial least squares structural equation modeling (PLS-SEM) technique, random data from 517 respondents was obtained to test the hypothesis. According to PLS results, all independent variables influence green purchasing intentions and green consumer behavior. There are research results that imply generalizations, despite the fact that the survey was conducted in multiple cities in Indonesia that may not be representative of the entire country. The outcomes of research can assist marketers in comprehending environmentally conscious consumer behavior and developing appropriate plans and techniques to meet the demands of modern marketing strategies. This research assessed environmentally conscious purchasing practices in Indonesia. Based on empirical evidence, the study's validity in judging environmentally friendly behavior, particularly in Indonesia's major cities, is a fast-rising economy that is favorable for investment. Even though there has been a lot of research on green purchasing, the habits and importance of being green or friendly environmentally haven't been taken into account when measuring green purchasing.

ANALISIS PENGARUH SELFIE PADA PROSES PENGAMBILAN KEPUTUSAN PELANGGAN BERBASIS AISAS Faisal Sa'ban; Salamatun Asakdiyah; Zunan Setiawan; Fitroh Adhilla; Agus Siswanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1033

This study examines and analyzes the effect of the selfie promotion method on the customer's decision-making process using the AISAS model. Data were assessed and analyzed using PLS-SEM modeling. The results show that the AISAS model with selfie promotion produces better in-sample predictions (model selection criteria). This study is important to understand the effect of advertising-supported selfie promotion on decision-making processes and provide insight into how companies can leverage advances in communication technology to drive selfie-driven behavior promoting innovative and competitive products. Assessment of the effect of selfie promotional advertisements on the decision-making process using PLS-SEM and model selection criteria for articulating the relevance of selfies as a promotional tool.

ANTESEDEN DAN KONSEKUENSI PENGGUNAAN MEDIA SOSIAL PADA PRODUK PRILAKU RAMAH LINGKUNGAN Mohamad Faiq Ilmadina; Aftoni Sutanto; Purwoko Purwoko; Zunan Setiawan; Salamatun Asakdiyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1034

This study examines and analyzes the model of personality traits on social media activities, which can affect the environmentally friendly behavior of fashion production. The partial least squares structural equation modeling (PLS SEM) technique was used to evaluate the internal and external measurement models with a sample size of 272. The results revealed that the most active personality traits on social media were extraversion, openness to experience, and friendliness. In addition, the active use of social media has a positive impact on optimizing the user's environmentally friendly behavior and increasing user awareness of the product. This study combines the theory of personality traits and social media activity, to examine how consumers develop environmentally friendly behavior and environmental awareness in products.

ANTESEDEN DAN KONSEKUENSI PENGKREASIAN NILAI WISATAWAN DOMESTIK DI INDONESIA BERBASIS PEMODELAN PLS-SEM Devita Sari; Purwoko Purwoko; Fitroh Adhilla; Zunan Setiawan; Aftoni Sutanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1035

This study examines and analyzes the joy, love and positive surprise models, on consumers' intention to co-create value and visit. The research was conducted using an online survey which was distributed to the target respondents. Data analysis was carried out using PLS SEM through SMART PLS software Version 3.3.2. The findings of this study offer several interesting managerial implications, providing meaningful implications for business practitioners and destination marketers to drive tourist emotions and intentions to create shared value effectively. In particular, it will motivate travelers to engage more in conversations about the destination and stimulate their positive emotions, including joy, love and positive surprise. Such emotional states and experiences are likely to produce favorable responses as postulated by the SOR model. In addition, practitioners can also offer gifts to tourists who share useful information that helps other tourists to visit the destination.

ANTESEDEN KETERLIBATAN PEMBELIAN PRODUK PREMIUM MODE BUSANA DI INDONESIA DENGAN MENGGUNAKAN PEMODELAN PLS SEM Siti Hindah Widiyastuti; Purwoko Purwoko; Aftoni Susanto; Zunan Setiawan; Salamatun Asakdiyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1036

This study seeks to gain a better understanding of the involvement of purchasing premium fashion products. Therefore, it considers consumer attitudes towards premium product engagement by investigating how fashion awareness and materialism serve as the main antecedents of purchasing involvement in premium fashion products. This study aims to test the model and adapt it from the involvement of purchasing premium products. This study uses purposive sampling, an online survey method is used based on 270 questionnaires that can be collected. The results of the study reveal that fashion awareness and materialism affect the involvement of purchasing premium fashion products. The practical implication is that there must be successful communication with the fashion-conscious and materialistic millennial consumers in order to develop strategies that are consistent with consumer values and lifestyle appeals. This paper develops a comprehensive model that examines and analyzes the relationship between fashion awareness, materialism, and purchase involvement in premium fashion products.

ANTESEDEN NIAT PEMBELIAN PADA PRODUK PREMIUM PERHIASAN MUTIARA BERBASIS ONLINE STORE Intan Hidayah; Aftoni Sutanto; Purwoko Purwoko; Zunan Setiawan; Fitroh Adhilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1037

This study examines customer value perception models including product quality, service quality, innovation, price and store image. How to understand the relationship between antecedents purchase intention online store by testing the relationship using PLS SEM. This study design collects 207 respondents which can be used through on linesurvey. Partial least squares structural equation modeling method (PLS-SEM) was carried out to validate the proposed hypothesis. The results showed that the perceived values inonline store dangenerally each motivates purchase intention. Furthermore, the findings of this study provide several important theoretical and practical implications for based marketing strategies online store.

ANTESEDEN DAN KONSEKUENSI KECERDASAN EMOSIONAL PADA PENGALAMAN KEGAGALAN LAYANAN Syarif Abdullah; Zunan Setiawan; Sukardi Sukardi; Salamatun Asakdiyah; Fitroh Adilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1063

Long life experiences and current life priorities shape the elderly's constructive response to service failures. Individuals with a focus on maximizing positive emotions are unlikely to engage in problem solving complaining of not wanting to risk their precarious emotional balance. In other words, we suggest that the future time perspective influences problem solving complaints. Due to the lack of empirical research investigating this issue, this study provides a new perspective on the reactions of elderly customers to service failures. The research was conducted in big cities in Indonesia, with the criteria of respondents being elderly buyers (over 60 years). The estimation of the model uses the partial least squares structural equation modeling (PLS-SEM) method. The results of the study revealed that emotional intelligence had a significant positive effect on problem solving. Wisdom has a positive and significant effect on emotional intelligence and problem solving. Future time perspective has a significant positive impact on wisdom and emotional intelligence. Furthermore, future time perspective has a significant positive direct effect on problem solving complaints. From a managerial perspective, this study recommends companies to be more careful and react appropriately, when service failure occurs, depending on the level of discretion of elderly customers. Companies need to consider the difficult behaviors of older customers. Apparently, customers with a low future time perspective tend to complain only when they feel the situation will be unpleasant

Co-Authors Aftoni Susanto Aftoni Sutanto Agus Siswanto Devita Sari Dwi Puspa Maharani Usali Rachman Faisal Sa'ban Fitroh Adhilla Fitroh Adilla Intan Hidayah Lilik Wahyudi Mohamad Faiq Ilmadina Purwoko Purwoko Purwoko Purwoko Putri Alfia Julia Lingga Rani Dwi Hapsari Salamatun Asakdiyah Siti Hindah Widiyastuti Sukardi Sukardi Syarif Abdullah

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