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Impact of The Covid-19 Pandemic Om Education Service Satisfaction in Higher Education Abdul Majid; Elvina Assadam; Rizky Wahyudha Rosiawan
JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 5 No 2 (2021): JAS-PT Edisi DESEMBER 2021
Publisher : Forum Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/jaspt.v5i2.501

Abstract

Abstrak Penelitian ini dilakukan di Universitas Muhammadiyah Lamongan dengan memberikan lembar survey kepada seluruh pengguna layanan, agar diketahui kemampuan Universitas Muhammadiyah Lamongan dalam beradaptasi dan berkembang terhadap pemberlakuan sistem pembelajaran dan pelayanan baru yaitu secara online. Tujuan penelitian ini adalah untuk mengetahui tingkat kesuksesan yang telah dicapai selama penggunaan sistem online di Universitas Muhammadiyah Lamongan. adapun idikator yang akan digunakan antara lain sarana, kemampuan, keandalan, jaminan, dan sikap saat memberikan pelayanan. Penelitian ini menggunakan pendekatan penelitian kuatitatif. pendekatan kuantitatif dipilih agar bisa mengetahui secara langsung tingkat kepuasan penggunaan pelayanan secara detail. prosedur pelaksanaan penelitian secara keseluruhan yaitu melakukan studi pendahuluan, menentukan metode penelitian, melakukan pengumpulan data, setelah data terkumpul maka adak diolah agar bisa menjawab rumusan masalah. metode pengumpulan data pada penelitian ini adalah dengan menggunakan kuesioner, Jumlah populasi dalam penelitian ini adalah 1841 jumlah sampel 95 teknik sampling yang digunankan proportionate stratified ramdom sampling Hasil dari penelitian menunjukan bahawa sarana fisik, kemampuan pegawai, keandalan pegawai, jaminan pegawai dan sikap berpengaruh terhadap kepuasan mahasiswa Universitas Muhammadiyah Lamongan baik secara simultan dan parsial Abstract This research was conducted at the University of Muhammadiyah Lamongan by providing survey to all service users, in order to know the ability of the University of Muhammadiyah Lamongan in adapting and developing to the implementation of a new learning system and services. The purpose of this study is to determine the level of success that has been achieved during the use of the online system at the University of Muhammadiyah Lamongan. This study uses a quantitative research approach. The quantitative approach was chosen in order to know directly the satisfaction level of service use in detail. The population in this study was 1841 the number of samples 95 sampling techniques used proportionate stratified ramdom sampling. The results of the study show that physical facilities, employee capabilities, employee reliability, employee guarantees and attitudes have an effect on student satisfaction at the University of Muhammadiyah Lamongan both simultaneously and partially.
Student Responses to the Implementation of MBKM (Study on FEB Students who follow International Course Asia University) Suryani Yuli Astuti; Rizky Wahyudha Rosiawan; Suyit no
International Journal of Educational Research & Social Sciences Vol. 3 No. 1 (2022): February 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i1.249

Abstract

The Ministry of Education and Culture enacted a new policy with the name Merdeka Learning Campus Merdeka (MBKM). The Independent Learning Program - Merdeka Campus is expected to be able to answer the challenges of higher education to produce graduates who are in accordance with the times, advances in science and technology, the demands of the business world and the industrial world, as well as the dynamics of societyā€¯. In response to this, the University of Muhammadiyah Lamongan held a student exchange program aimed at implementing the Independent Learning Campus (MBKM) policy. The student exchange program carried out by the University of Muhammadiyah Lamongan is the International Course at Asia University. On the other hand, The International Course activities require an evaluation to determine the level of effectiveness of the program and the benefits that students get as participants from these activities. The purpose of this study is to find out student responses to the MBKM program through: International Course Asia University implemented by Muhammadiyah University of Lamongan. "This type of research is a qualitative research with descriptive analysis using data collection techniques through observation, FGD, interviews, and documentation". Based on the results of data analysis using descriptive qualitative techniques, it is known that students have a positive perception of the MBKM program that is implemented in which students are facilitated by the university in participating in the program, it is indicated that the implementation of the student exchange program is facilitated by bureaucracy, very varied learning media, and facilitated from the University of Muhammadiyah Lamongan through the student exchange International Course at Asia University.
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI DALAM MENINGKATKAN PEMASARAN UMKM Adi Lukman Hakim; Erna Nur Faizah; Mega Barokatul Fajri; Rizky Wahyudha Rosiawan; Jennifer Farihatul Bait
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.13138

Abstract

Perkembangan teknologi internet menjadi penanda masuknya era revolusi industri 4.0. Kehadiran internet yang memiliki kemampuan untuk mengakses informasi dengan cepat dan mudah, menjadi peluang baru bagi UMKM untuk memasarkan produknya karena internet telah mengubah aturan dasar pemasaran di dunia yang tradisional menjadi digital marketing. Tujuan dari kegiatan ini adalah memberikan pelatihan dan pendampingan kepada Ibu-Ibu PKK dan masyarakat yang mempunyai UMKM tentang implementasi digital marketing sebagai strategi dalam memasarkan produk serta menginovasikan dan kreativitas produk UMKM di Desa Tracal. Adapun tahap pelatihan dan pendampingan, terdiri dari beberapa kegiatan yaitu: (1) pengenalan digital marketing (2) Pengenalan e-commerce (3) Pengenalan packaging dan branding, (4) Dokumentasi produk (5) pembuatan produk. Kegiatan dalam pengabdian menggambarkan bahwa peningkatan produk UMKM yang ada di Desa Tracal memiliki e-commerce sebagai alat untuk melakukan promosi produk, pemilik UMKM pemahaman tentang Digital Marketing serta mampu mengelola e-commerce dan paham mengenai inovasi produk UMKM. Sehingga dapat menunjukkan bahwa dalam mengimplementasikan digital marketing berpengaruh dalam meningkatkan pemasaran UMKM dan pengimplementasiaanya memberikan manfaat dan kendala yang mengiringinya.