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All Journal J+PLUS UNESA IQTISHODUNA Journal of Public Administration Studies Jurnal STIE Semarang (Edisi Elektronik) PROJECT (Professional Journal of English Education) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Life Science
Siti Rochmah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ANALISIS PENGARUH BIAYA PROMOSI, BIAYA PENGEMBANGAN PRODUKSI, BIAYA SALURAN DISTRIBUSI TERHADAP PENJUALAN PADA PT POLIPLAS MAKMUR SANTOSA UNGARAN Rochmah, Siti
JURNAL STIE SEMARANG Vol 8 No 3 (2016): VOLUME 8 NO 3 EDISI OKTOBER 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

The purpose of this study is to analysis influence promotion costs, costs of production and cost of distribution channel to sales at PT. Poliplas Makmur Santosa Ungaran. both parsial sampel in this case is used as a sample company data relating to the cost of the promotion, distribution channel costs, and the cost of production and sales of PT. Poliplas Makmur Santosa per month for a period of 3 years ie from 2013 to 2015. Data collection methods Analysis tool used is the classical assumption test, multiple linear regeresi using t test. From the results of this study are: the influence of sales promotion costs are significant, it is proved by the results of t = 4,752> t table 2.037 and 0.000 disignifikan <sidnifikan a = 0.05. Thus hipotes stating the suspect is no effect of the cost of production (X2) to sales (Y) is proved. Influence of cost distribution channel to sales is significant, it is proved by the results of t = 3.344> t table 2.037 and 0.002 significance <significance a = 0.05. Thus the hypothesis that there is suspected effect of the cost of distribution channels (X3) to sales (Y) is proved
PENGARUH FAKTOR-FAKTOR MARKETING MIX (PRODUCT, PLACE, PROMOTION, PRICE) TERHADAP KEPUTUSAN UNTUK MASUK STIE SEMARANG YANG DIMEDIASI WORD OF MOUTH Rochmah, Siti
JURNAL STIE SEMARANG Vol 9 No 1 (2017): VOLUME 9 NOMOR 1 EDISI FEBRUARI 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Perkembangan Perguruan Tinggi semakin pesat, mendorong Instansi harus semakin aktif dalam merealisasikan strategi marketing yang efektif dan efisien. strategi pemasaran dari mulut ke mulut (WOM) sering disebut dengan strategi word of mouth. Rumusan masalah adalah bagaimana pengaruh faktor faktor marketing mix (place, product, promotion, price) terhadap Keputusan Masuk STIE Semarang yang dimediasi Word of Mouth”, Hipotesis : ada pengaruh faktor marketing mix (product, place, promotion, price) terhadap keputusan masuk STIE Semarang yang dimediasi WOM. Populasi  untuk ini adalah mahasiswa aktif STIE Semarang 2015/2016 dengan jumlah 1200 responden, sampel yang digunakan adalah mahasiswa aktif, jumlah 93 responden. Uji validitas digunakan, Pengujian reliabilitas dilakukan SPSS for windows versi 16. Uji F-statistik digunakan untuk menguji, Analisis regresi untuk mengetahui pengaruh factor Marketing Mix (Product, Place, Promotion, Price) terhadap keputusan masuk STIE Semarang yang dimediasi oleh Word of Mouth.         Hanya Product yang tidak berpengaruh positif dan signifikan terhadap keputusan masuk di STIE Semarang ketika dimoderasi oleh Word of Mouth,sedangkan place, price promotion berpengaruh positif dan signifikan terhadap keputusan masuk di STIE Semarang ketika dimoderasi oleh WOM. Perlu adanya promosi, adanya penambahan fasilitas sarana dan prasarana. Peran ketua STIE Semarang untuk meningkatkan mahasiswa keputusan masuk sangat penting. Ketua STIE Semarang sebagai pengambil keputusan dan kebijakan dapat menggunakan faktor bauran pemasaran untuk meningkatkan keputusan masuk.   Perlu adanya promosi agar banyak mahasiswa yang memutuskan untuk masuk di STIE Semarang,Perlu adanya penambahan fasilitas sarana dan prasarana
PENGARUH DIFERENSIASI PRODUK DAN POTONGAN TUNAI TERHADAP VOLUME PENJUALAN INDUSTRI KECIL KONFEKSI DI KECAMATAN SEMARANG BARAT Rochmah, Siti
JURNAL STIE SEMARANG Vol 6 No 2 (2014): VOLUME 6 NOMOR 2 EDISI JUNI 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Pembangunan  segala  bidang  tengan  digalakkan  pemerintah  dan pemerintah berusaha untuk meningkatkan program-program yang bertujuan meningkatkan   pendapatan   masyarakat.   Di   Indonesia   industri   kecil   sangat berperan dalam program yang dilaksanakan pemerintah. Salah satu industri kecil adalah industri kecil konveksi. Disini penulis mengambil populasi industri kecil konveksi di Semarang Barat untuk diteliti. Penulis merumuskan masalah skripsi ini pada   pengaruh   differensiasi   produk  dan   potongan   tunai   terhadap  volume penjualan industri kecil konveksi di Semarang Barat. Dari sasaran banyak responden penulis memilih 10 responden untuk dijadikan sampel. Alat analisis yang digunakan adalah analisis korelasi berganda, koefisien determinasi dan regresi. Metode ini digunakan untuk mengetahui kekuatan, hubungan dan peluang yang dimiliki oleh para responden dalam menjalankan usahanya. Setelah dilakukan analisis disimpulkan bahwa ada pengaruh yang kuat dan hubungan positif antara differensiasi produk dengan volume penjualan, demikian juga pengaruh kuat dan hubungan positif antara potongan tunai dengan volume penjualan. Dari hasil analisis diukur bahwa volume penjualan sangat dipengaruhi oleh  differensiasi  produk  dan  potongan  tunai. Dimana  para  responden  dalam menjalankan industri konveksinya, sangat memperhatikan model, jenis dan bahan yang digunakan disertai dengan pemberian potongan tunai untuk meningkatkan penjualan. Hasil ini dapat dilihat dengan nilai uji F hitung sebesar 206,081 . dari nilai Ftabel sebesar 3,18.
TRANSLATING A RELIGIOUS BOOK “Why I am a Muslim” PROBLEMS AND CHALLENGES rosalia, Mella; Rochmah, Siti; Supartini, Nai
PROJECT (Professional Journal of English Education) Vol 2, No 3 (2019): VOLUME 2 NUMBER 3, MAY 2019
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.9 KB) | DOI: 10.22460/project.v2i3.p297-305

Abstract

The idea translated is a concept or message that the author writes in his writings. Translating Books with religious nuances is more than just transferring the concept or storyline, because it has a high sensibility, which is loaded with sacred meanings that can only be understood well by adherents who really live the expression and means in earnest beside learn and explore the values of religion and belief earlier, but it should also be able to describe messages that can be affected by culture or literal. This article describes the authors' experiences when translating English religious nuances book containing personal experiences from MS. Asma Gull Hasan concerns grief as a minority Muslim group in America. Computer Assisted Translation (CAT) Tool using aid translators to edit, manage and store translations.
PELATIHAN TARI REOG PONOROGO SEBAGAI UPAYA PENGUATAN PENDIDIKAN KARAKTER UNTUK ANAK USIA 9-12 TAHUN DI SANGGAR TARI CANDRA WASKITHA KABUPATEN PONOROGO ROCHMAH, SITI
J+PLUS UNESA Vol 8, No 2 (2019)
Publisher : J+PLUS UNESA

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Abstract

Abstrak Pendidikan karakter adalah bagian penting dari kehidupan manusia. Namun pada kenyataannya pendidikan karakter masih menjadi hal yang kurang diperhatikan oleh pemerintah maupun lapisan masyarakat. Pendidikan karakter penting dan bisa didapatkan dimana saja termasuk dalam sanggar tari. tujuan penelitian ini adalah untuk mendeskripsikan penguatan pendidikan karakter melalui pelatihan tari Reog Ponoorogo untuk anak usia 9-12 tahun di Sanggar Tari Candra Waskitha Kabupaten Ponorogo. Penelitian ini menggunakan penelitian diskritif kualitatif. Subjek daam penelitian ii adalah pengelola Sanggar, instruktur/tutor, peserta didik dan orang tua peserta didik. Teknik pengumpulan data menggunaka wawancara medalam,observasi patisipan, dan dokumentasi. Analisis data menggunakan teknik analisis data Miles dan Humbberman. Hasil penelitian menunjukan bahwa penguatan pendidikan karakter melalui pelatihan tari reog Ponorogo sudah sesuai dengan kebutuhan peserta didik. Karena dengan adanya proses pelatihan tari ini lima komponen penting karakter dalam penguatan pendidikan karakter tercapai seperti 1) religius; 2) nasionalis; 3) gotong royong; 4) mandiri; dan 5) Integritas;. Lima komponen karater tersebut bisa didapatkan peserta didik dalam setiap pelatihan berlangsung. Kata kunci : Penguatan Pendidikan Karakter dan Pelatihan Abstract Character education is an important part of human life. But in reality character education is still a matter of little concern for the government or society. Strengthening character education is also an agenda item in it. Important character education and can be obtained anywhere including in dance studios. The purpose of this study was to describe the strengthening of character education through Reog Ponoorogo dance training for children aged 9-12 years in the Candra Waskitha Dance Studio in Ponorogo Regency.This study used a qualitative descriptive research. Subjects in this study are the managers of the studio, instructors / tutors, students and parents of students. The data accumulated fromdepth interviews, participant observation, and documentation, then were analyzed usinginteractive model from Miles and Huberman with source, technique and time triangulation.The results showed tat strengthening character education through Ponorogo reog dance training was in line with the needs of students. Five important components of character in strengthening character education are achieved through this training process, such as 1) religious; 2) nationalists; 3) mutual cooperation; 4) independent; and 5) integrity; Five components of the character can be obtained by students during each training.Keywords: Strengthening Character Education, Dance Training
ANALISIS KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN PERUSAHAAN DAERAH AIR MINUM (Studi Pada PDAM Kota Malang) Rochmah, Siti
IQTISHODUNA IQTISHODUNA (VOL 7, NO 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.381 KB) | DOI: 10.18860/iq.v0i0.1738

Abstract

This study aims to determine the level of customer satisfaction to service quality of the Regional Water Company Malang. The research method used in this research is quantitative descriptive with a population of Malang PDAM customers. The sample in this study of 180 respondens taken with the probability sample. Data taken with questionnaires and interviews and using descriptive percentages. The results showed overall customer satisfaction level would include poor service quality that is equal to 62.25%, which means that customers feel less satisfied with the service taps. Elements of customer satisfaction that are less good at, there are 9 categories of Serviceability, delivery systems, service procedures, disciplinary care workers, service personnel responsibilities, personnel service capabilities, service cost reasonableness, cost certainty, and certainty of service schedules. While there are 8 elements of both categories of product quality, service requirements, clarity of frontline employees, speed of service, justice get service, politeness and friendliness of staff, comfortable environment, and environmental security. Because customer satisfaction is a comparison between expectations and actual performance it is recommended to the taps to increase the service element that has not met customer expectations or the category of poor service and conduct regular research to determine customer satisfaction on the quality of services provided and research results need to be evaluated and followed up.
Analisis Upah, Disiplin Kerja Dan Insentif Terhadap Produktivitas Karyawan Pt. Arsyla Bangkit Mandiri Endahsari, Bella; Ernawati, Fidyah Yuli; Rochmah, Siti
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 1 No 1 (2019): Jurnal Capital: Kebijakan Ekonomi, Manajemen & Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstrak. Populasi dalam penelitian ini adalah Produktivitas karyawan PT. Arsyla Bangkit Mandiri di Kab. Semarang, sebanyak 196 karyawan. Hasil dari penelitian ini adalah variabel Upah mempunyai pengaruh dominan terhadap variabel terikat produktivitas karyawan, untuk itu perusahaan harus bisa memberikan insentif diluar upah setempat. Dan organisasi buruh yang ada di PT. Arsyla Bangkit Mandiri di Kab. Semarang harusnya lebih aktif dalam menampung dan menyalurkan aspirasi semua karyawan karena itu sangat penting untuk kesejahteraan bersama. Oleh karena itu perusahaan harus mempertimbangkan kembali agar perusahaan dapat mempertahankan apa yang dapat membuat karyawan meningkatkan produktivitas kerjanya. Abstract. The population in this study is the productivity of employees of PT. Arsyla Bangkit Mandiri in the Regency. Semarang, as many as 196 employees. The results of this study are the Wage variable has a dominant influence on the dependent variable of employee productivity, for that the company must be able to provide incentives beyond local wages. And labor organizations in PT. Arsyla Bangkit Mandiri in the Regency. Semarang should be more active in accommodating and channeling the aspirations of all employees because it is very important for the common welfare. Therefore the company must reconsider so that the company can maintain what can make employees increase work productivity
Pengaruh Kecerdasan Pribadi Dan Kecakapan Sosial Terhadap Kinerja Karyawan Rochmah, Siti; Julfi, Yohanes
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 1 No 1 (2019): Jurnal Capital: Kebijakan Ekonomi, Manajemen & Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstraksi. Hasil pengujian hipotesis yang dilakukan dengan uji regresi menunjukan kecerdasan pribadi memiliki pengaruh yang positif dan signifikan terhadap kinerja karyawan di Disitributor sepatu homyped di Semarang. Dengan menggunakan data empiris yang diperoleh dari kuesioner dapat dibuktikan bahwa kecerdasan pribadi berpengaruh positif dan signifikan terhadap kinerja karyawan. Dengan menggunakan data empiris yang diperoleh dari kuesioner dapat dibuktikan bahwa kecakapan sosial berpengaruh positif dan signifikan terhadap kinerja karyawan. Abstract. The results of hypothesis testing conducted with regression tests show personal intelligence has a positive and significant effect on the performance of employees in homyped shoe distributors in Semarang. By using empirical data obtained from the questionnaire it can be proven that personal intelligence has a positive and significant effect on employee performance. By using empirical data obtained from the questionnaire it can be proven that social skills have a positive and significant effect on employee performance.
Strengthening Capacity through Expansion of Community Participation in Mangrove Ecotourism Management in Pamurbaya Rahaju, Tjitjik; Suryono, Agus; Mardiyono, Mardiyono; Rochmah, Siti
JPAS (Journal of Public Administration Studies) Vol 5, No 2 (2020)
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jpas.2020.005.02.10

Abstract

The movement of the public sector in development has become important in relation to the governance agenda (Pomerantz in Bevir,2011;164) . Development failures in many developing countries are due to the presence of insignificant community participation in poverty alleviation (Grindle,2004;526). Surabaya is an example of a city that is trying to continue to empower its people through various activities under Dinas Pertanian dan Ketahanan Pangan.The potential of coastal areas that are rich in mangroves in Surabaya along the East Coast of Surabaya (Pamurbaya) is the choice to empower the community with mangrove ecotourism designn. Theoretically the phenomenon of empowerment in the view of researchers is interesting to study. Considering even though there have been many empowerment programs implemented in Pamurbaya. The existing program has not been able to fully complete community capacity development. Active community participation was also still limited and the achievement of prosperity that needs to be improved. 
The Infrastructure Development Compatibility To Enhance Community Welfare Asfar, Ali; Zauhar, Soesilo; Rochmah, Siti; Hermawan, Hermawan
JPAS (Journal of Public Administration Studies) Vol 6, No 1 (2021)
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jpas.2021.006.01.4

Abstract

This paper aims to describe and analyze the regulations, the interest of actors and the budgets compatibility between the central government, regional governments in infrastructure development of Rokan Hilir District. This research uses a descriptive approach, with qualitative research methods. The research findings show that there is no compatibility between the regulations of the central government and regional governments, therefore the regulations made by the central government cannot be carried out effectively and there are also conflicts with the wishes of local communities. The central government prioritizes the interests of the country as a whole rather than the interests of the people in the region. Infrastructure development in Rokan Hilir Regency is strongly influenced by the Executive Actor and Political Actor (Legislative). The 2012 fiscal year to 2017 indicated that the operating budget is greater than the development budget, this is happened due to the siphoning of the budget to pay the salaries of temporary workers, and other routine expenditures. The implication is that Rokan Hilir Regency unable to carry out some physical development (infrastructure).
Co-Authors Agus Suryono Aryanto, Tossy Asfar, Ali Endahsari, Bella Enni Suwarsi Rahayu Fauziyanti, Wachidah Fidyah Yuli Ernawati, Fidyah Yuli Hadi Nasbey Hermawan Hermawan Ismuhadi Heru Wijayanto Julfi, Yohanes M. Saleh Soeaidy Nai Supartini rosalia, Mella Soesilo Zauhar Tjitjik Rahaju