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All Journal Kajian Ilmiah Mahasiswa Manajemen Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Entrepreneurship & Business Peka: Jurnal Pengabdian Kepada Masyarakat

Lukito, Robertus Sigit Haribowo

Universitas Katolik Widya Mandala Surabaya, Surabaya, Indonesia

Author-ID : 3636809

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Articles

Pengaruh Persepsi Risiko, Manfaat, Dan Kemudahan Penggunaan Terhadap Minat Belanja Online Melalui Kepercayaan Dan Sikap Pada Konsumen Zalora Di Surabaya Karnadjaja, Claudia Cindy; Tulipa, Diyah; Lukito, Robertus Sigit Haribowo
Kajian Ilmiah Mahasiswa Manajemen Vol 6, No 2 (2017)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.725 KB)

The purpose of this research is to study the influence from perceived risk, perceived usefulness, and perceived ease of use toward trust and attitude, and the impact of trust and attitude toward online shopping intention. The sample in this research was taken to 150 respondents who have purchased online and know e-commerce Zalora. The data were collected using questionnaire method and the analysis technique in this research use structural equation model (SEM). The result of this research shows that perceived ease of use has positive impact toward perceived usefulness and both of them have positive impact toward attitude. The other result of this research shows that perceived risk has negative effect toward trust and attitude. The result also shows that trust and attitude have positive impact toward online shopping intention.

Upaya Peningkatan Kapabilitas Usaha Mikro Kecil melalui Akses Permodalan, Pengelolaan Keuangan, dan Strategi Pemasaran Robertus Sigit Haribowo Lukito; Dominicus Wahyu Pradana; Lena Elitan; Wiwiek Wiwiek
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 1 (2018): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Kegiatan pengabdian lokakarya kewirausahaan ini ditujukan untuk UMKM, yang dimana kegiatan ini dilakukan menggunakan dua metode yaitu workshop dalam bentuk seminar ineraktif mengenai kewirausahaan dan pendampingan secara langsung mengenai target pasar dan mengelola keuangan. Dengan adanya kegiatan ini diharapkan agar UMKM dapat meningkatkan kemampuan dalam menjalankan bisnis, mengelola keuangan, serta menentukan target pasar.

Mengembangkan Diri Pribadi untuk Melayani di Paroki St. Paulus Juanda Sidoarjo Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Ajeng Erwita; Robertus Sigit Haribowo Lukito
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memenuhi kebutuhan umat Paroki Santo Paulus Juanda Sidoarjo khususnya Ibu-Ibu dalam peningkatankan kemampuan public speaking, personal branding, dan grooming dalam pelayanan. Peserta yang mendaftar dalam kegiatan abdimas sebanyak 34 orang, namun yang hadir pada pertemuan pertama sebanyak 24 orang dan pertemuan kedua sebanyak 20orang. Hasil evaluasi kegiatan ini menunjukkan nilai 4.30 yang berarti baik sekali dalam penyelenggaraan pelatihan, pemberi materi, dan fasilitas lainnya. Peserta nampak antusias, terlihat dari komen, masukan, dan keinginan pelatihan dengan topik lanjutan maupun lainnya.

Pelatihan Dan Workshop Pengelolaan Organisasi Mudika Paroki Santo Paulus Juanda Daniel Tulasi; Robertus Sigit Haribowo Lukito; Lena Ellitan; Dominicus Wahyu Pradana
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2019): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Catholic youth (mudika) as a part of the nation's components have a very strategic role and their role is eagerly awaited to help build the Indonesian nation. During their journey, they are faced with two difficult choices according to their point of view, which are actually not things that must selected one, but can work on an ongoing basis. These options are; choose to focus on school / college only and choose to focus on school / college and also be active in the organization. In response to this, mudika requires enlightenment from other, more experienced parties (parents, teachers, lecturers or seniors) who have been involved in organizations or company.

The Effect of Perceived Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness on Vivo Smartphone Chrein Yonathan Yoel .; Lena Ellitan; Robertus Sigit Haribowo Lukito .
Journal of Entrepreneurship and Business Vol. 2 No. 2 (2021): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

This research was conducted to determine the influence of Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness in Vivo smartphone. This research is casual research. The sampling technique uses non probability sampling by purposive sampling by purposive sampling. Respondents in this study were Vivo smartphone users and followed one of the Vivo smartphone social media. While the sample is 100 respondents. Data in this study were collected by distributing questionnaires using Google Form (online). The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS 3 program. The result in this research indicate that: Perceived Social Media Marketing Activities has a positive and significant effect on Brand Loyalty, Brand Consciousness and Value Consciousness. Brand Consciousness has a positive and significant effect on Brand Loyalty. Value Consciousness has no effect Brand Loyalty. Perceived Social Media Marketing Activities through Brand Consciousness and Value Consciousness has no effect on Brand Loyalty in Vivo smartphone users

Penguatan Strategi Edukasi Keluarga pada Era Digital Dominicus Wahyu Pradana; Antonius Yuniarto; Robertus Sigit Haribowo Lukito
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v3i2.1823

The big challenge facing parents today is about educating their children. This is due to generational differences that give rise to different characteristics and habits in each generation. The purpose of this community service is to foster a new mindset in educating children and being able to develop alternative ways of educating children to be more effective. The target of this activity is family in the Church of St. Paulus Juanda, Sidoarjo, totaling 52 people. After participating in this activity, the participants finally understood collectively the problems they faced as parents who educating millennial children. This awareness is followed by the development of a mindset that moves responses to the problem of educating children's character. There are similarities in responses even though the problems faced are quite complex. After listening to the speaker's presentation, each family formulates concrete intentions according to the child's uniqueness.

The Effect of Social Media Marketing on Brand Image, Brand Trust, and Purchase Intention of Somethinc Skincare Products in Surabaya Lena Ellitan; Laurencia Geraldine Dinda Harvina; Robertus Sigit Haribowo Lukito
Journal of Entrepreneurship and Business Vol. 3 No. 2 (2022): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

Pupose: This study aims to analyze the effect of social media marketing, brand image, and brand trust on the purchase intention of Somethinc skincare products in Surabaya. These days, the internet has been growing rapidly over time. In Indonesia, internet users increase from year to year. The internet can also be an essential tool for media promotion by using social media, which can effectively create a good brand image and brand trust that can be expected to foster purchase intentions for a product. Method: This study used a purposive sampling technique, with the number of samples being 160 respondents. The respondents' characteristics were social media users who had seen content on Somethinc social media, were domiciled in Surabaya, and aged more than 17 years old. The data used were primary data obtained by distributing questionnaires. The data analysis technique used was Structural Equation Modeling with SmartPLS software Result: The results of the study prove that Social Media Marketing has a significant effect on Brand Image, Social Media Marketing has a significant effect on Brand Trust, Brand Image has a significant effect on Purchase Intention, Trust has a significant effect on Purchase Intention, Social Media Marketing has an effect which has a significant effect on Purchase Intention through Brand Image, and Social Media Marketing has a significant effect on Purchase Intention through Brand Trust

Co-Authors Antonius Yuniarto Chrein Yonathan Yoel . Daniel Tulasi Diyah Tulipa Dominicus Wahyu Pradana Erwita, Monica Adjeng Fenika Wulani Karnadjaja, Claudia Cindy Laurencia Geraldine Dinda Harvina Lena Elitan Lena Ellitan Lena Ellitan Marliana Junaedi Veronika Rahmawati Wiwiek Wiwiek

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