Yolanda P. I. Rori
Jurusan Sosial Ekonomi/Agribisnis, Fakultas Pertanian, Universitas Sam Ratulangi

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Journal : COCOS

STRATEGI PEMASARAN USAHA NICE BAKERY DI TONDANO Latif, Fitri Cahya; Ngangi, Charles R.; Talumingan, Celcius .; Rori, Yolanda P. I.
COCOS Vol 2, No 3 (2013)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v2i3.1478

Abstract

AbstrakResearch to determine marketing strategies businesses Nice Bakery in Tondano. This study were obtained from the primary data, primary data source is taken through observation and interviews in respondents (businesses). Methods of data analysis in this study is a descriptive analysis of the marketing mix using SWOT analysis.Vased on the analysis of the matrix of Internal Extenal, Nice Bakery in the position of the vell V. where seen than Nice Bakery are at internal and external medium are also. Cell V is a group of cells with cell III and VII. Nice Bakery can be described on the defensive and achievement (hold and maintain) the strategy adopted include and intensive strategy (Penetration of market and product development). From the analysis has been done to implement the right strategy is market penetration and product development.The conclusion of the research that marketing strategy Nice Bakery business Product blased on quality, Price based on cost price and consumer expectation, promotion based on technology, facility distribution to make consumer easily to get Nice Bakery product and make partnership with food company and expand network by using technology.