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All Journal Jurnal Bali Membangun Bali
Ni Luh Putu Wahyuntari
Tourism Department, Politeknik Negeri Bali
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The Implementation of Marketing Mix to Increase Room Sales Ni Luh Putu Wahyuntari; I Gusti Putu Sutarma; Dewa Made Suria Antara
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 1 (2020): Jurnal Bali Membangun Bali, Volume 1, Nomor 1, April 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.992 KB) | DOI: 10.51172/jbmb.v1i1.108

Abstract

This research aims to determine the effect of the implementation of the marketing mix consisting of product strategy are, price strategy promotion strategy, place strategy, process strategy, person strategy, and physical evidence strategy for increasing the room sales at a 4-star hotel in Kuta, Badung. To answer the existing problems needed supporting statistics obtained through observation, interviews, and documentation. Based on the result of the implementation of marketing mix strategies, it was obtained significantly an increase in the room sales. The marketing mix factors are; product strategy, by the product strategy hotel management able to increase the room sales in accordance with occurring the guest needed; Price strategy, it’s about strategy to establish the right prices in market segmentation; Promotion strategy, this strategy is consolidating the technical of marketing through promotion by social media, electronics promotions, and any publics publishing; Place strategy consist with classify the distribution channels. People’s strategy, this strategy advise some strategies for developing training that can improve work performance; physical evidence strategy, advise the strategy of revamping the hotel facilities and infrastructure of the hotel.
Co-Authors Dewa Made Suria Antara I Gusti Putu Sutarma