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All Journal E-Journal Graduate Jurnal Manajemen Indonesia Randwick International of Social Science Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Taufik Zulfikar
Lecturer, Magister Management, Sangga Buana University, Bandung, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Product Development and Social Media Create Purchase Decisions (A Survey on Wedding Planner Service Customers at Casturia Photography Bandung) Zulfikar, Taufik; Fauziadewi, Ridwani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4531

Abstract

During a pandemic like the one we are facing today, wedding services must adjust their services to the regulations stipulated by the government and be able to communicate these service products. Product development and social media are the marketing strategies applied by Casturia photography to influence the purchase decision process of its clients. This study was aimed at studying the effect of product development and social media on purchase decisions. The research method used in this study was quantitative with multiple linear regression analysis tools. The sample of this research was 96 clients of Casturia photography. The results showed that there was a positive and significant effect of product development and social media on purchase decisions either partially or simultaneously.
Pengaruh CAR, LDR, NPL, BOPO dan NIM Terhadap Kinerja Profitabilitas (ROA) Bank Perkreditan Rakyat Di Indonesia Taufik Zulfikar
E-Journal Graduate Unpar Vol. 1 No. 2 (2014): Part A - Economics
Publisher : E-Journal Graduate Unpar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.176 KB)

Abstract

AbstrakPerbankan yang segmen pasarnya lebih banyak UKM (Usaha Kecil dan Menengah) adalah bank perkreditan rakyat (BPR). Dalam menjalankan usaha bank perkreditan rakyat dilarang 1) Menerima simpanan dalam bentuk giro, 2) Melakukan kegiatan usaha dalam valuta asing, 3) Melakukan penyertaan modal, 4) Melakukan usaha perasuransian. Dalam beberapa tahun ini jumlah BPR semakin berkurang namun disisi lain jumlah aset BPR semakin meningkat.  Dengan keterbatasan usaha dan jaringan usaha yang bersifat lokal bank perkreditan rakyat dituntut untuk memperoleh laba untuk meningkatkan nilai perusahaan.Penelitian ini bertujuan untuk menguji pengaruh CAR, LDR, NPL, BOPO dan NIM terhadap ROA sebagai tolak ukur profitabilitas BPR. Pengambilan sample menggunakan metode purposive sampling dengan kriteria: 1) BPR yang menyampaikan laporan keungannya secara lengkap ke website Bank Indonesia 2). Bank yang memperoleh laba.  Tehnik analisis yang digunakan adalah Uji Asumsi Klasik yang meliputi uji normalitas, uji multikoleniearitas, dan uji heterokedastisitas serta analisis regresi berganda dengan persamaan kuadrat terkecil dengan tingkat signifikansi 5%.Hasil penelitian menunjukan bahwa  secara simultan semua variabel terbukti mempunyai pengaruh terhadap ROA. Secara parsial, hasil analisa pada BPR secara keseluruhan menunjukan hasil yaitu variabel CAR, NPL dan LDR secara statistik tidak berpengaruh secara signifikan terhadap ROA. Variabel BOPO berpengaruh secara positif dan signifikan terhadap ROA. Hal ini menunjukan bahwa BPR belum mengeluarkan biaya operasional misal biaya tenaga kerja, biaya marketing yang signifikan untuk menghasilkan laba. Sementara variabel NIM berpengaruh negatif dan signifikan terhadap ROA. Hal ini berarti BPR dalam penyaluran kredit kepada debitur cenderung menerapkan bunga pinjaman yang tinggi, sehingga dalam penyaluran kredit belum menghasilkan jumlah nominal ataupun debitur  secara optimal  untuk menghasilkan laba.Kata Kunci : BPR, Permodalan, Likuiditas, Resiko Kredit, Resiko Operasi, Resiko Pasar
FACTORS AFFECTING TO CONSUMERS LOYALTY OF LOW COST GREEN CARS Taufik Zulfikar; Eva Rachmawati
Jurnal Manajemen Indonesia Vol 18 No 3 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.994 KB) | DOI: 10.25124/jmi.v18i3.1730

Abstract

Automotive industrial competition in Indonesia is becoming tighter. Various types of cars are offered by the producers to the consumers for all segments. One of the types of the cars penetrated to the market in Indonesia is of the concepts of Low Cost and Green Car (LCGC) for the middle and lower segments. The customer relationship is the most important variable to maintain the customer loyalty. A good brand image can also be the supporting factor to keep them loyal. This study aims to determine the impact of relationship management and brand image to customer loyalty. This study was conducted through survey method, and data was collected from 400 vehicles owners. This paper used Structural Equation Modelling (SEM) to analysis. The result of the study shows that the customer relationship management and brand image impact simultaneously and partially to customer loyalty. Keywords—Brand Image; Customer Loyalty; LCGC; Relationship Management. Abstrak Persaingan industri otomotive di Indonesia semakin ketat. Berbagai jenis mobil ditawarkan produsen kepada konsumen semua segmen. Salah satu jenis mobil adalah low cost and green car (LCGC) untuk segmen menengah ke bawah. Kerelasian pelanggan merupakan variabel penting untuk mempertahan loyalitas pelanggan. Citra merek yang baik dapat juga menjadi pendorong pelanggan tetap loyal. Penelitian ini bertujuan untuk mengetahui pengaruh manajemen hubungan dan citra merek terhadap loyalitas pelanggan. Penelitian ini menggunakan metode survey dan data diperoleh dari 400 orang pemilik. Alat analisa yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh manajemen hubungan pelanggan dan citra merek terhadap loyalitas pelanggan baik secara simultan maupun secara parsial. Kata Kunci—Citra Merek; Loyalitas Pelanggan; LCGC; Manajemen Kerelasian.
Social Media and Non-Personal Communication for Increasing Brand Equity and Their Implications towards Customer Value Taufik Zulfikar; Adhi Al Hadi Haqq; Didin Saepudin
Randwick International of Social Science Journal Vol. 3 No. 1 (2022): RISS Journal, January
Publisher : RIRAI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47175/rissj.v3i1.384

Abstract

Identifying, creating and delivering customer value will gain a competitive advantage. Providing benefits and reducing costs/costs is an effort to increase value. Reducing the sacrifice the company can do marketing through social media and non-personnel communication because this can increase brand equity in customers. This study aims to analyze and prove the effect of social media and non-personnel communication on brand equity which has an impact on customer value. The research method used a survey to 200 smartphone customers in Bandung where respondents were given 29 closed questions with ordinal 1 to 5. The analytical tool used was path analysis. The results show that the respondent's perception of the customer value variable is in the fairly good to good category. The results also show that there is an influence of social media and non-personnel communication on brand equity either partially or simultaneously, the results also show that there is an influence of brand equity on customer value, there is an influence of social media and non-personnel communication on customer value partially
How Store Distributors Create Customer Value (Survey of Local Fashion Consumers in Bandung) Taufik Zulfikar; Ine Aprianti; Eva Rachmawati; Rika Kartika
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2714

Abstract

Different marketing methods from store distributors (distros) to sell clothing (clothing) are exciting to use as research themes. This study aims to analyze the influence of social media and supply chain on customer value impact on brand equity. The sample in this study is consumers (end-users) from distributions in the city of Bandung. The research method is quantitative research with an analysis method using path analysis. The study results show that there is a partial or simultaneous influence of social media and supply chain on customer value which has implications for brand equity.
The Influence of Managerial Roles and Empowerment on Innovations with Competitive Implications Sri Rochani Mulyani; Taufik Zulfikar; Sumeidi Kadasrisman; Erika Nurmartiani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2881

Abstract

Breakthrough innovations in service organizations can be realized through the development of new business models, new services, new customer interfaces, and administrative innovations involving managerial roles and empowerment, all of which will influence competitiveness. This study aimed to determine and analyze the influence of managerial roles on open innovation and its implications for competitiveness.  Purposive sampling of around 200 people was used to determine the population, which consisted of structural officials at universities in West Java. Path analysis was used as the analytical method. The findings of this study revealed that managerial roles and empowerment had a favorable and significant impact on innovation, either partially or simultaneously. Furthermore, innovation had a beneficial and considerable impact on competitiveness.
Co-Authors Adhi Al Hadi Haqq Didin Saepudin Erika Nurmartiani Fauziadewi, Ridwani Ine Aprianti Rika Kartika SATRIYAS ILYAS Sri Rochani Mulyani Sumeidi Kadasrisman