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This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Ekonomi KIAT
Gampo Haryono
STIE Sakti Alam Kerinci
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Pemasaran Wisata Kuliner Terhadap Peningkatan Pendapatan Masyarakat di Kabupaten Kerinci Gampo Haryono; Edia Satria; Ayu Esteka Sari
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1010.261 KB) | DOI: 10.33087/jmas.v4i2.109

Abstract

The importance of a tourist destination in promoting cultural heritage and indeed its contribution to the tourism industry as a whole. Diversity in culture must be seen as a strength in the marketing of food tourism. The impact of culinary tourism is huge and can improve the overall economy of any country. Tourists are more inclined to continue to demand more traditional food because this allows access to cultural and historical heritage of various cultures to make it more authentic. Culinary arts is one of the attractions for tourists who are traveling with the aim of enjoying various types of food typical of places that are headed. Culinary tourism is part of agribusiness that focuses specifically on searching for, and enjoying, preparing food and drinks. Several goals have taken the concept of sustainability to a new level and have begun to offer food and beverage oriented. The research method used in this research is descriptive method with data processing in this study carried out qualitatively and quantitatively, with Analytical Hierarchy Process (AHP) analysis. Analytical Hierarchy Process (AHP) is used as a tool to determine which strategies should be prioritized by the Kerinci Regency to support the marketing activities of Culinary Tourism.
Analisa Bauran Pemasaran Terhadap Loyalitas Pelanggan di PT. Jambi Permata Tour dan Travel Gampo Haryono
Jurnal Ekonomi KIAT Vol. 28 No. 2 (2017): Desember 2017
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/kiat.2017.vol28(2).2893

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan di PT. Jambi Permata Tour dan Travel. Populasi penelitian ini adalah seluruh pelanggan yang melakukan pembelian berulang-ulang pada PT. Jambi Permata Tour dan Travel. Pengambilan sampel berdasarkan simple random sampling. Analisis data yang digunakan adalah analisa jalur. Hasil penelitian menunjukkan bahwa produk, harga, karyawan, dan proses berpengaruh signifikan terhadap loyalitas pelanggan, tempat tidak berpengaruh signifikan terhadap loyalitas pelanggan, promosi dan sarana fisik tidak berpengaruh signifikan terhadap loyalitas pelanggan pada PT Jambi Permata Tour dan Travel. This study aims to analyze the effect of the marketing mix on customer loyalty at PT. Jambi Permata Tour and Travel. The population of this study were all customers who made repeated purchases at PT. Jambi Permata Tour and Travel. Sampling was based on simple random sampling. Analysis of the data used is path analysis. The results showed that product, price, employee, and process had a significant effect on customer loyalty, place had no significant effect on customer loyalty, promotion and physical facilities had no significant effect on customer loyalty at PT Jambi Permata Tour and Travel.
Co-Authors Ayu Esteka Sari Edia Satria