Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal MAKILA: Jurnal Penelitian Kehutanan
Wilma N. Imlabla
Jurusan Kehutanan, Fakultas Pertanian, Universitas Pattimura, Ambon, 97233
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Rantai Pemasaran Produk Industri Meubel PD. Tabulik Wilma N. Imlabla; Samuel Limba; Mersiana Sahureka; Makbul A. Keliwouw
MAKILA Vol 13 No 2 (2019): Makila : Jurnal Penelitian Kehutanan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.275 KB) | DOI: 10.30598/makila.v13i2.2439

Abstract

The PD. Tabulik furniture industry is one of the furniture industries that is believed to be superior in global competition. Therefore, strategic policies related to the optimal marketing chain are needed in maintaining business sustainability amid market competition. Consequently, the research aims to analyze the marketing chain of furniture industry products. The research method uses survey methods and in-depth interviews with all marketing channel components and the marketing chain analysis of the research object's outcome. The results show that the marketing chain is used by PD. Tabulik is a short marketing channel model that is direct producers to end consumers and is still limited in the Maluku region. The products' marketing chain gets shorter and shorter, so the final consumer is not charged with the purchase cost. But PD.Tabulik needs to fix the marketing chain management and marketing mix efficiently and optimally.
Co-Authors Makbul A. Keliwouw Mersiana Sahureka Samuel Limba