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Nihar Ranjan Rout
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Earth & Planetary Sciences

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MIGRATION AND CHANGING CONSUMER BEHAVIOUR: A STUDY OF BALASORE DISTRICT IN INDIA Nihar Ranjan Rout; Reshma Senapati
Indonesian Journal of Geography Vol 41, No 2 (2009): Indonesian Journal of Geography
Publisher : Faculty of Geography, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijg.2270

Abstract

In an attempt to understand the association between migration andconsumer behavior, a primary survey based. on 84 sample households wasconducted in Balasore district of Orissa in India. It was well evident from thecurrent study that not only migration was associated with the household articlepossession diffirential but also by one way or the other it could bring lots ofchanges in the perception, attitude and behavior of the individuals, related toconsumption and marketing.
Co-Authors Reshma Senapati