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All Journal Jurnal Litbang Kota Pekalongan IC-Tech
Era Yunianto
STMIK WidyaPratama
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Public Health

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PENGARUH ADOPSI E-COMMERCE TERHADAP KEBERHASILAN USAHA (STUDI KASUS PEDAGANG BATIK DI PASAR GROSIR SETONO) Prastuti Sulistyorini; Nur Ika Royanti; Era Yunianto
JURNAL LITBANG KOTA PEKALONGAN Vol. 7 (2014)
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Daerah (Bappeda) Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v7i0.87

Abstract

Effective strategies and targeted to business success of companies can be obtained if batik traders adopt e-commerce. According to the model Technology Accepatance Model (TAM) decision to adopt IT users are influenced by perceived usefulness and ease of use. This study aims to explain the effect of the adoption of e-commerce to business success batik traders Setono Wholesale Market. Formulation of the problem in this research is the extent of adoption of ecommerce can provide benefits to batik traders Setono Wholesale Market, determine whether the benefits and ease of use factor significant and positive impact on the adoption of e-commerce, and e-commerce adoption is significant and positive impact on the success of business. The sample used for hypothesis testing are 32 batik traders who already have a personal website. The sampling technique used is pusposive sampling technique. Testing research instruments using validity, reliability, and normality. Testing research hypotheses using regression analysis intervening. T o process the data used SPSS version 17. Results of hypothesis testing shows there is simultaneously a positive significant impact factor and ease of use of the benefits of e-commerce adoption, and there is a significant positive influence the adoption of e-commerce to business success. Keyword : AdoptionE-commerce, TAM Model.
PEMILIHAN EMARKETPLACE DI INDONESIA PADA KUARTAL PERTAMA TAHUN 2020 MENGGUNAKAN METODE FUZZY MOORA Era Yunianto; Dicke JSH Siregar
IC-Tech Vol 15 No 1 (2020): IC-Tech Volume XV No.1 April 2020
Publisher : STMIK WIDYA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (807.489 KB) | DOI: 10.47775/ictech.v15i1.88

Abstract

Pemilihan emarketplace yang tepat akan meningkatkan profitabilitas bisnis. Kriteria yang mempengaruhi pemilihan yaitu : kualitas pelayanan (service quality), kualitas sistem (system quality), kualitas informasi (information quality) dan kualitas penyedia layanan (vendor spesific quality). Dalam Penelitian ini , dilakukan penerapan metode Fuzzy Moora dalam pemilihan emarketplace di Indonesia pada kuartal pertama tahun 2020. Dalam Pengumpulan data menggunakan kuesioner. Alternatif yang dipilih merupakan tigas besar emarketplace yang banyak dikunjungi di Indonesia pada kuartal pertama tahun 2020. Diperoleh urutan pemeringkatan alternatif berdasarkan nilai kinerja yaitu SH (BNP=2.51), BL (BNP=2.28) dan TP (BNP=2.25). Hasil penelitian ini dapat menjadi rekomendasi pemilihan emarketplace di Indonesia tahun 2020.  Kata Kunci: Fuzzy MOORA, Pemilihan emarketplace
Co-Authors Dicke JSH Siregar Nur Ika Royanti Prastuti Sulistyorini