Popy Rufaidah
Fakultas Ekonomi dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia

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Persepsi Penumpang Jasa Transportasi Angkutan Umum atas Kewajaran Harga Rufaidah, Popy
Jurnal Trikonomika Vol 9, No 1 (2010): Edisi Juni 2010
Publisher : Jurnal Trikonomika

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Abstract

Price fairness is one of the critical issues in managing products and services, particularly for the products which are marketed to the public. However, in the reality, price fairness could not be implemented fully if a product / a service is regulated by local governmen’s rules. This study examined the perceptions of terminal managers, drivers of the public transportation and the customers of the public transportation about price fairness (retribution’s tariff) which was implemented by local government based on Peraturan Daerah Nomor 11 Tahun 2001.
Measurement of Potential Tourism Destination: A Case Study Rufaidah, Popy
Jurnal Bisnis Manajemen Vol 17, No 2 (2016): September 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.822 KB) | DOI: 10.24198/jbm.v17i2.23

Abstract

This study was aimed to discuss study result to measure destination potentials in West Java, Indonesia that was conducted empirically. Based on the literature, there is still no clarity in technic and how to measure tourism destination potentials. Therefore, this paper has an advantage as a paper that discusses the measurement of tourism destination potentials with quantitative approach. The research method employed for the research reported in this paper was the case study research method. The research completion reported in this paper took place over a nine month period (from April to December), and involved field surveys to measure and analyse potential destination tourism object and their development. Potential tourism destination is the attractiveness contained in an area to be developed as untapped or not managed well to become a qualified attraction and able to attract tourists to come to the area. The formula proposed by Beciu and Hontus (2014) was adopted in this study to measure the potential of tourism destinations, namely, (1) Index of Global Tourist Demand Change, (2) Index of Domestic and Foreign Demand Variation in Time; (3) Indicator of Total Accomodation Capacity Evolution; and (4) Index of Global Tourist Demand Distribution. The study conclude that the priority for West Java Province to develop the tourism destination are, firstly, SubangRegency, secondly, Sukabumi Regency and lastly, Depok City. The recommendation of the study is proposed that in measuring thepotentialtourism destination, itis very important foreverygovernment to consider the ranking of each regencies / cities based on above mentoned index. In particular,the governmentrequiresa rankingforeacharea (regencies and or cities) in allocating the budget.
PENGARUH ELECTRONIC WORD OF MOUTH DAN EMOTIONAL VALUE TERHADAP BRAND TRUST STUDI PADA PENGGUNA SKIN CARE NATURE REPUBLIC Addinna, Dian; Rufaidah, Popy
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.40355

Abstract

 The aim of this research is to analyze the influence of electronic word of mouth and emotional value on brand trust by nature republic skin care users. The formulation of the problem in this study is: a) how the influence of electronic word of mouth on brand trust; b) how emotional value affects brand trust; This research is descriptive and qualitative. Survey techniques in collecting data using questionnaires with measurements using the likert scale. The number of samples used was 130 respondents with purposive sampling. The analysis method used in this study was carried out using the Structural Equation Modeling (SEM) method with Lisrel 8.70 software and to conduct a construct validity and reliability test with SPSS. The results showed that the electronic word of mouth variable had no significant effect on the brand trust of skin care nature republic users. Emotional value variable had a significant effect on brand trust users of nature republic skin care. Tujuan penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth dan emotional value terhadap kepercayaan merek yang dirasakan oleh pengguna skincare nature republic. Rumusan masalah pada penelitian ini adalah: a) bagaimana pengaruh electronic word of mouth terhadap kepercayaan merek; b) bagaimana pengaruh emotional value terhadap kepercayaan merek; Penelitian ini bersifat deskriptif dan kualitatif. Teknik survei dalam pengumpulan datanya dengan menggunakan kuesioner dengan pengukurannya menggunakan skala likert. Teknik pengumpulan data yang digunakan adalah purposive sampling. Jumlah sampel yang digunakan sebanyak 130 responden. Metode analisis yang digunakan pada penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) dengan software Lisrel 8.70 serta untuk melakukan uji validitas dan reliabilitas konstruk dilakukan dengan SPSS. Hasil penelitian menunjukkan bahwa variabel electronic word of mouth tidak berpengaruh signifikan terhadap brand trust pengguna skin care nature republic. Variabel emotional value berpengaruh signifikan terhadap brand trust pengguna skin care nature republic.