Ni Luh Sueni Widyanti
Sekolah Tinggi Pariwisata Mataram

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MANAJEMEN PENGELOLAAN TOILET UMUM DI DAYA TARIK WISATA KUTA LOMBOK TENGAH Ni Luh Sueni Widyanti; Maya Aulia Anggreni; I Nengah Juni Sumardiana; Hendri Yasti; Rizal Kurniansah
Jurnal Inovasi Penelitian Vol 1 No 1: Juni 2020
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.775 KB) | DOI: 10.47492/jip.v1i1.39

Abstract

In Kuta Lombok tourist destination, adequate supporting facilities are needed, one of which is public toilets, public toilets which are an important part of the needs of tourists, for that we need good maintenance needs to provide a sense of comfort for tourists. The purpose is to find out the management of public toilets in the tourist attraction of central Lombok Lombok and the management of public toilet management. Data collection methods are interviews, observation and documentation. The results of research conducted on public toilets in the tourist attraction of Kuta Lombok are still not running optimally. This is evident that there are still toilets that do not meet hygiene and sanitation standards. In its management there needs to be a close collaboration between the government and the community so that the management of public toilets goes well. Based on the results of this study it can be concluded that the management of public toilets in the tourist attraction of Kuta Lombok is not going well.
IMPLEMENTASI KOMUNIKASI PEMASARAN BERBASIS SOCIAL MEDIA MARKETING PADA INSTAGRAM WISATA SESAOT Ni Luh Sueni Widyanti; Erri Supriyadi; Muhammad Azizurrohman
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.595 KB) | DOI: 10.47492/jrt.v2i2.2155

Abstract

The development of increasingly advanced and modern information dissemination also has an impact on the field of tourism marketing, one of which is for tourism village marketing communications. Sesaot Village is a village that has a fairly rapid development of tourism activities and has a variety of tourism potentials that can be used as supporting attractions. This village also utilizes the use of Instagram as a marketing communication medium. However, the use of Instagram as a marketing communication medium has not been maximized and the use of tourism potential as marketing communication content is minimal. Thus, this study aims to determine the application of Instagram-based marketing communications and to describe the use of tourism potentials in wisata PUREKMAS so that it can be used as marketing communication content on Instagram wisata sesaot. This study uses in-depth interviews, non-participant observation, and documentation and uses a qualitative descriptive approach. The results of the study indicate that there are obstacles in the application of marketing communications on Instagram wisata sesaot, such as constraints on human resource managers, packaging of content that is less attractive, and the application of components on marketing communication indicators that are not optimal.