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Tinjauan Implementasi Desentralisasi Fiskal Di Tiga Propinsi (Kalimantan Timur, Kalimantan Selatan Dan Kalimantan Tengah Aswin Aswin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 1 No 6 (2006)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.296 KB) | DOI: 10.53640/jemi.v1i6.145

Abstract

Analisis Brand Equity Perguruan Tinggi Swasta di Bandar Lampung Aswin Aswin; Cahyani Pratisti; Muhammad Saputra
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 13 No 2 (2021): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v13i2.237

Abstract

Business competition among education services in Bandar Lampung is rapidly raising, including private universities. Brand equity is proven to increase the universities profitability in the long term. This qualitative research aims to provide a comparison of the brand equity among private universities in Bandar Lampung. Through descriptive analysis and cochran q-test from 560 combined informants from high school and collegues found that in high school IIB Darmajaya was Top of mind IIB Darmajaya, Recall brand was Technocrats University, and Brand recognition that they knew IIB Darmajaya from friends and family. Whereas the collegues obtained Top of mind was IIB Darmajaya, Brand recall IIB Darmajaya was identical to Computer Science and Economics, Brand recognition recognizes IIB Darmajaya from logos, slogans and taglines, Brand association that IIB Darmajaya had a good image, good quality private campus, an innovative campus, had a variety of student activities, and Brand loyalty in good categories also. Promotional activities both directly and digitally to high school students absolutely needed to improve IIB Darmajaya's brand recall. Abstrak Persaingan bisnis antar jasa pendidikan di Bandar Lampung semakin pesat, tak terkecuali perguruan tinggi swasta. Ekuitas merek dalam jangka panjang terbukti dapat meningkatkan profitabilitas perguruan tinggi. Penelitian kualitatif ini bertujuan untuk memberikan perbandingan ekuitas merek perguruan tinggi swasta di Bandar Lampung. Melalui analisis deskriptif dan uji cochran q-test dari informan siswa/i SMA/sederajat sebanyak 250 orang dan mahasiswa/i 410 mahasiswa, didapat bahwa pada siswa/i SMA/sederajat Top of mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall Universitas Teknokrat, dan Brand recognition mengetahui merek Darmajaya dari teman dan keluarga. Sedangkan pada mahasiswa/i didapat Top of Mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall IIB Darmajaya identik dengan ilmu komputer dan ilmu ekonomi, Brand recognition mengenali IIB Darmajaya dari logo, serta slogan dan tagline, dan Brand association IIB Darmajaya memiliki citra yang baik, kampus swasta yang bermutu, kampus yang inovatif, memiliki ragam kegiatan mahasiswa, serta Brand loyalty dalam kategori baik. Kegiatan promosi baik secara langsung maupun digital kepada siswa/i SMA diperlukan untuk meningkatkan brand recall IIB Darmajaya.
Korelasi Desentralisasi Fiskal Dengan Kinerja Pelayanan Pemerintah Daerah Di Tiga Propinsi (Kaltim, Kalteng dan Kalsel) Aswin Aswin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 7 No 1 (2007)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (51.896 KB) | DOI: 10.53640/jemi.v7i1.138

Abstract

Role of Social media marketing to enhance the supply chain and business management Kundharu Saddhono; Gumgum Gumelar; Aswin Aswin; Nasrul Nasrul; Firmansyah Y. Alfian; Syamsiah Badruddin; Niken Paramitasari; Ramlan Siregar; Paisal Halim
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.809 KB)

Abstract

Abstract— Combining the social interaction and technology social media provide a low cost tool. Many companies are leveraging more robust social platforms to better plan and control their supply chain. The purpose of this article is to provide researches of the supply chain management a reference with the main concepts of social media: Twitter, Flickr, Instagram, YouTube, Facebook, Viber, and Google +, Pinterest etc. Drawing on social capital theory, this study uses a sentiment analysis approach to investigate the impact  of  social  media  usage by supply  chain  partners  on  supply  chain  performance. With the help of social media it is very easy to interact with customer and other people and it can make the community of the customers. It is possible assemble a network of clients where it can draw in them with quality substance and these stages additionally enable to present the product. With the help of the social media it provides an approach to contacts with companions, Potential customers and clients. It customizes the "brand" and makes it possible to spread the content in colloquial ways, however supply chain managers to adjust their supply chain strategies to have a sustainable competitive advantage
Project Supply Chain Management in Product Development: Study of Literature and its Development S. Salmiah; Ana Rusmardiana; Andi Desfiandi; Aswin Aswin; Febrianty Febrianty; Andi Reni; Abdul Nesser Hasibuan; Iswandi Idris; Muhammad Rafiq
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.921 KB)

Abstract

Abstract— The focus on logistics and supply chain management in most industries is as means for improving the competitiveness of the industry or companies. It is require developing a project supply chain management that reduces its cost, process and product development time, to stand in the market also not lose the benefits in the global market. To achieve a process and product that have low cost and improved quality there is requirement of combining project management techniques with current engineering resources. A good product team always works on the improvement of product quality, efficiency and cost effectiveness. They know that there are always new and innovative ideas are implemented. It is require setting the priorities of these ideas. This paper studies the different approaches of project supply chain management to developing a good product. There are many challenges faced by the developer to grow and expanding the products.