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All Journal International Journal of Digital Entrepreneurship and Business (IDEB)
Novita Oktavianti Parera
STIE Jakarta International College, Indonesia
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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LOYALITAS NASABAH DARI KEMUDAHAN PENGGUNAAN MOBILE BANKING Evi Susanti; Novita Oktavianti Parera
International Journal of Digital Entrepreneurship and Business Vol 2 No 1 (2021): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v2i1.37

Abstract

The research purpose is to examine customer loyalty from the variable of mobile banking usability mediated by customer satisfaction. Data were collected in a survey of M-Banking customers conducted from February to August 2020 via a questionnaire involving 105 respondents. The results showed that the ease of using M-Banking lead to customer satisfaction and also lead to bank loyalty, respectively. Considering the change in customer consumption patterns to using technology-based services, banks as service providers need to deliver service in easily, safely, and fast ways, such as internet banking and M-Banking. The research originality examines the direct effect of usability on customer loyalty, especially in conventional banks in Jakarta Province.
Co-Authors Evi Susanti