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All Journal Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Teknosains: Media Informasi Sains dan Teknologi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Journal of Regional and City Planning JIPHO ( Jurnal Ilmiah Peternakan Halu Oleo) Jurnal Sains Teh dan Kina Caraka Tani: Journal of Sustainable Agriculture Jurnal Geografi BENING JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Fisika dan Terapannya Husnayain Business Review JURSIMA Jurnal Sistem Informasi dan Manajemen
Sahara Sahara
Study Program Of Economic Science, Faculty Of Economics And Management, Graduate School Bogor Agricultural University.
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Physics Social Sciences Transportation Other

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PEMANFAATAN SMARTPHONE DALAM MENERAPKAN MARKETING 4.0 BERDASARKAN TEORI DIFUSI INOVASI (Studi Kasus Usaha Mikro Kecil Menengah Rumah Bordir Minang) Sahara Sahara
JURSIMA Vol 9 No 2 (2021): Jursima Vol. 9 No. 2, Agustus Tahun 2021
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v9i3.317

Abstract

Penelitian ini bertujuan untuk mendapatkan gambaran pemanfaatan smartphone dalam menerapkan marketing 4.0 berdasarkan teori difusi inovasi. Hasil penelitian ini menyimpulkan bahwa dengan mengadopsi marketing 4.0 Usaha Mikro Kecil Menengah Rumah Bordir Minang memasarkan produk-produk sulaman dengan inovasi baru seperti menambah jenis produk sulaman, memasarkannya dengan cara online dan offline seperti bergabung dengan forum jual beli di market place, inovasi lain seperti live facebook, live instagram dan tik tok serta dengan offline seperti membuat pamflet, dikarenakan pandemi jadi untuk pameran dan bazar belum bisa dilaksanakan. Penelitian ini berjenis kualitatif dengan menggabungkan metode wawancara terstruktur, wawancara mendalam dan observasi terhadap UMKM Rumah Bordir Minang yang berada di Kota Bukittinggi. Dengan adanya smartphone UMKM Rumah Bordir Minang merasakan manfaat yang sangat besar dibanding dengan cara konvensional, karena dapat mengurangi jumlah biaya dan waktu yang dikeluarkan dalam proses penjualan produk sulaman serta memperluas pangsa pasar dan meningkatkan omset penjualan.
Sistem Informasi Pengolahan Data Keuangan Berbasis Web pada CV Hanling Batam Sahara Sahara; Leni Lestari
JURSIMA Vol 10 No 1 (2022): Jursima Vol. 10 No. 1, April Tahun 2022
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i1.442

Abstract

CV Hanling is a company engaged in the wood furniture industry and furniture retail trade. In the processing of financial data CV Hanling still uses Microsoft Office Excel so often there are errors in data processing resulting in easily lost and deleted files. In the process of making the report still takes a long time because it is not supported by the information system. With these problems, it takes an information system that is able to overcome the problems that exist in CV Hanling. The purpose of this study is to create a web-based financial data processing information system, by processing financial data in a systems will produce a report recording financial data systems. The results of this study are financial data processing information systems that are made to provide convenience in the process of processing financial data ranging from recording transactions to the presentation of financial statements on CV Hanling. For data storage media already stored in the database, thus speeding up the search for data.
Strategic formulation to increase white tea competitiveness (Case study: Research Institute for Tea and Cinchona) Stevan Gneissanda Hage; Arief Daryanto; Sahara Sahara
Jurnal Penelitian Teh dan Kina Vol 18 No 2 (2015)
Publisher : Research Institute for Tea and Cinchona

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/pptk.jur.jptk.v18i2.73

Abstract

White tea is a new product in Indonesia’s tea industry. It is a product developed by Research Institute for Tea and Cinchona in order to revive Indonesia’s tea industry. White tea has uniqueness in its relatively high price and high market demand that not affected by its high price. The increasing number from Indonesia’s middle class income could also become white tea’s new potential consumer because they put quality and health first than the price. White tea’s high price and demand attract new players in this industry. The appearence of new competitors make this in-dustry more competitive. That’s why it’s necce-sary to find a way to win the compettion and to keep the domination in the white tea industry through strategic formulation. There were two steps in strategic formulation used to produce the strategies. The first is analyzing the com-pany environment using internal factor evalua-tion (IFE) and external factor evaluation (EFE). The second is using internal and exter-nal (IE) matrix and strength weakness oppor-tunity and threat (SWOT) analysis. IE matrix showed the position of company using infor-mation from IFE and EFE. SWOT analysis resulted strategies using information from the company’s strength, weakness, opportunity, and threat. IFE and EFE showed that the company has strong internal power and good respond to external factors. IE matrix showed that com-pany is in grow and build stage. IE matrix and SWOT analysis showed that the alternative strategies for the company are market pene-tration, market development, product develop-ment, forward integration, backward integ-ration, and side integration.
Co-Authors Amirin Kusmiran Andrea Emma Pravitasari, Andrea Emma Anna Muslikhah Jamil Arief Daryanto Asrilis Saban Ayusari Wahyuni Dian Noviyanti Dya Ayu Rahma Niar Rajab Ernan Rustiadi Harianto Harianto Hariselmi Hariselmi Ilham Maulana La Ode Arsad Sani Latuconsina, Zulfikar Mohamad Yamin Leni Lestari Magneta Hisyam Muh Sundi Safi’i Ahmad Muhammad Ivan Vadilaksono Musram Abadi Nurul Fuadi Prihardjo Sanyoto R. Sapto Hendri Boedi Soesatyo Ratna Winandi Rina Oktaviani Rusyqy Fuad Arsa Barus Sofyan Sauri Sriwati Sriwati Stevan Gneissanda Hage Stevan Gneissanda Hage, Stevan Gneissanda Topyana Topyana wahyuni wahyuni Yanto Batara Silalahi, Rudi