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All Journal Syntax Literate : Jurnal Ilmiah Indonesia JURNAL ILMU KEFARMASIAN INDONESIA The International Journal of Business Review (The Jobs Review) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains
Sitanggang, Maura Linda
Universitas Pancasila
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Effect of Sales Distribution Channels and Promotion Policies on Consumer Buying Behavior and Its Impact on Sales Volume Ikbal, Muh; Saragi, Sahat; Sitanggang, Maura Linda
The International Journal of Business Review (The Jobs Review) Vol 4, No 1 (2021): The International Journal of Business Review. June 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i1.36172

Abstract

Distribution is an important part of the sales business which influences the customer's decision to buy a product which in turn increases sales volume. The purpose of study to determine and analyze the effect of sales distribution channels and promotional policies on consumer buying behavior and its impact on sales volume. Data were analyzed using descriptive analysis and SEM (Structural Equation Modeling) SPSS 25 and AMOS 24 programs. The results showed that distribution channel has a positive and significant effect on sales volume with p-value = 0.002 with a coefficient of 0.559. Sales force has a positive and significant effect on sales volume with p-value = 0.48 and a coefficient of 0.268. Promotion policy has no effect on sales volume p-value = 0.652 (0.05) and the coefficient is 0.112. Consumer behavior has a positive and significant effect on sales volume with p-value = 0.001 with a coefficient of 0.691. Promotion policy is the weakest part in an effort to increase sales so that serious efforts are needed to fix: it is necessary to increase above the line and below the line promotional activities so that the word of mouth effect is quickly achieved;  making material design changes regarding citrex products to make it easier to understand and understand;  and conduct diverting advertisements by an increase in the promotional budget.
Analisis Peresepan Obat Formularium Nasional Berdasarkan Kesesuaian Restriksinya di Rumah Sakit Umum Daerah Sawah Besar Tahun 2018 Kuncoro Adi Susanto; Maura Linda Sitanggang; Delina Hasan; Ida Chorida
JURNAL ILMU KEFARMASIAN INDONESIA Vol 19 No 1 (2021): JIFI
Publisher : Fakultas Farmasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jifi.v19i1.1056

Abstract

Health services provided to the public in the implementation of the National Health Insurance (NHI) includepromotional, preventive, curative and rehabilitative. In supporting the implementation of NHI, it is necessaryto make eff orts to ensure the availability, aff ordability and accessibility of medicines through the application of the National Formulary (Fornas) as a reference in health services in all health facilities. The purpose of this study was to determine the percentage of prescription drugs in accordance with the National Formulary at Sawah Besar Hospital in 2018. The research design descriptive analysis and data collection was carried out retrospectively in the form of prescribing drugs and from the Hospital Management Information System and Patient Medical Record data. This research was conducted with a sample size of around 19.690 recipes and a length of 6 months of research from July 2018 to December 2018. From the results of the study pattern of prescription writing against the suitability of the National Formulary was 71.22%. Compatibility of 75% antihyperlipidemic drugs with atorvastatin as the drug with the most non-conformity of restrictions. The conformity of antihypertension drugs 54.11% with Valsatran as one of the inconsistencies in restriction and insulin drugs, 70.03% the antihyperglycemia drug restriction inconsistencies.
ANALYSIS OF THE INFLUENCE OF CONVENIENCE AND BENEFITS OF INFORMATION TECHNOLOGY ON THE PRACTICE OF PHARMACY ELECTRONIC PRESCRIPTION SERVICES IN BANTEN PROVINCE Dewi Afriliyanti; Maura Linda Sitanggang; Nurita Andayani
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Information technology has become a vital element in the health sector, including pharmaceutical services in pharmacies. The usefulness of information technology in pharmacies, especially electronic prescription services, is highly dependent on the acceptance of pharmacists and pharmaceutical technicians of this information technology. This study aims to analyze the factors that influence the acceptance of pharmacists and pharmacy technicians to information technology which has an impact on the implementation of the practice of electronic prescription services in pharmacies in Banten Province. The research method is cross-sectional using the Technology Acceptance Model which is analyzed using the Structural Equational Model method. There were 222 pharmacists and pharmacy technical personnel (TTK) from pharmacies in 8 cities/districts in Banten Province who responded to the study. The results of the multivariate test of the structural model show that 4 of the 5 hypotheses are proven. Perceived convenience is proven to have a positive effect on acceptance of information technology and the practice of electronic prescription services in pharmacies (coefficient value 0.618). Meanwhile, perceived benefits only proved to have a significant positive effect on acceptance of information technology (coefficient value 0.328), not on the practice of electronic prescription services at pharmacies (coefficient value -0.131), although it turned out that the attitude constructs of acceptance of information technology by pharmacists and TTK had a positive effect on practice of electronic prescription services in pharmacies (coefficient value 0.353). The research findings are expected to provide insight into the relationship of influencing factors and practical implications regarding perceived behavior from the use of information technology. This study is also expected to be the basis for the first national study conducted on pharmacists and TTK regarding user attitudes towards technology and its impact on electronic prescription services in pharmacies.
Analisis Faktor Penentu Citra Merek terhadap Keputusan Pembelian Suplemen Omega 3 di Apotek Kota Jambi Hary Saputra; Sahat Saragi; Maura Linda Sitanggang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.518 KB) | DOI: 10.36418/syntax-literate.v7i7.8752

Abstract

Persaingan industri suplemen saat ini menjanjikan suatu peluang dan tantangan baru dimana segmen pasar yang dimiliki tersebar luas, keadaan ini mengakibatkan persaingan bisnis yang semakin kuat. Banyak perusahaan bersaing untuk merebutkan posisi pertama pada kedudukan citra merek terbaik di industri suplemen. Produk suplemen yang pada saat ini memiliki potensi pemasaran yang sangat baik adalah suplemen Omega 3. setiap perusahaan dituntut untuk dapat melakukan strategi bisnis agar citra merek produk tidak kalah bersaing sehingga dapat meningkatkan keputusan pembelian pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, promosi dan saluran distribusi terhadap citra merek yang berdampak kepada keputusan pembelian produk suplemen omega 3 di apotek kota Jambi. Menggunakan data primer yang dikumpulkan dengan menggunakan kuesioner sedangkan data sekunder dikumpulkan melalui jurnal, buku, dan publikasi lainnya. Responden adalah dengan kriteria inklusi, berusia diatas 18 tahun, konsumen yang membeli, menggunakan produk suplemen minimal 1 kali. Sampel dalam penelitian ini adalah 145 konsumen yang diambil dengan metode purposive sampling. Metode analisa yang digunakan adalah SEM (Structural Equation Modeling) dengan program Lisrel 8,70. Hasil dari penelitian kuantitatif ini menunjukkan ke 5 hipotesis diterima yaitu kualitas produk berpengaruh positif dan signifikan terhadap citra merek, harga berpengaruh positif dan signifikan terhadap citra merek, promosi berpengaruh positif dan signifikan terhadap citra merek, saluran distribusi berpengaruh positif dan signifikan terhadap citra merek dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Effect Of Telemedicine And Brand Awareness On The Decision To Treatment And Its Impact On Return Visits Of Outpatient Hospital Patients X Fransiskus Agus Priono; Maura Linda Sitanggang; Derriawan Derriawan
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 02 (2023): Jurnal Info Sains : Informatika dan Sains , Edition September  2023
Publisher : SEAN Institute

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Abstract

The pandemic situation has not only caused changes in health management, but has also caused business competition in the pharmaceutical sector. The development of information technology is utilized in pharmaceutical services such as telemedicine. Hospital X is one of the hospitals that has implemented telemedicine services since 2020. The implementation of telemedicine services is one of the ways Hospital X has responded to the impact of the pandemic and developments in information technology. This service has been implemented since 2020 along with the pandemic which has changed the format of services in many health facilities, including hospitals. Technological developments also make hospital customers have high expectations for health services. Research Objectives: This study aims to determine the effect of telemedicine and Brand Awareness on treatment decisions and impact on patient repeat visits at X Hospital. Research Methodology: The authors used a cross-sectional study design with quantitative methods, measuring telemedicine service variables, brand awareness, treatment decisions, and patient repeat visits with a sample size of 150. Results: The telemedicine service variable has a mean value of 3.99. The brand awareness variable has a mean value of 4.09. medication decision variable has a mean value of 4.32. the patient return visit variable has a mean value of 4.11. Conclusion: There is an influence of telemedicine services on treatment decisions while there is no influence of telemedicine services and brand awareness on treatment decisions. Brand Awareness also influences Patient Return Visits. However, telemedicine has no effect on patient repeat visits. Treatment Decisions Affect the patient's repeat visit.
Co-Authors Delina Hasan Derriawan Derriawan Dewi Afriliyanti Fransiskus Agus Priono Hary Saputra Ida Chorida Ikbal, Muh Kuncoro Adi Susanto Nurita Andayani Sahat Saragi Saragi, Sahat