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Pemberdayaan Masyarakat Melalui Pelatihan Pengolahan Ubi Kayu Menjadi Tepung Singkong Aris Munandar; Intisari Haryanti; Ilham Ilham; Muhammad Yusuf; Alwi Alwi; Muhajirin Muhajirin
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1 (2022): March
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v7i1.538

Abstract

Melimpahnya hasil pertanian berupa ubi kayu didesa Raba belum dapat meningkatakan pendapatan para petani, selama ini hasil panen ubi kayu hanya dijadikan bahan makanan tambahan, dan beberapa olahan tradisional untuk di jual. Kondisi ini disebabkan masih kurang pamahaman dan keterampilan dari warga dalam pengolahan ubi kayu yang memiliki nilai jual yang lebih tinggi. Kondisi ini menjadi sadar dilakukan kegiatan Pengabdian kepada Masyarakat (PkM) dengan tujuan  memberdayakan masyarakat desa Raba dalam pengolahan ubi kayu sebagai bahan dasar pebuatan tepung singkong. Kegitan ini bermitra dengan kelompok usaha ruamahan olahan singkong di Desa Raba yang berjumlah dua kelompok. Metode dalam kegitan PkM ini adalah metode knowledge transfer dan Model Community development yaitu pendekatan yang melibatkan mitra secara langsung sebagai obyek dan subyek dalam pelaksanaan kegiatan pengabdian kepada masyarakat. Adapun tahapan-tahapan dalam kegitan PkM ini adalah persiapan, pelaksanaan dan evaluasi. Hasil kegitan pemberdayaan antara lain 1) meningkatkan pemahaman mitra dalam pengolahan ubi kayu, 2) terbentuknya keterampilan mitra dalam pengolahan ubi kayu menjadi tepung singkong, 3) produk berupa tepung singkong dalam bentuk kemasan, dan 4) terbentuknya unit usaha baru dalam pengelolaan dan pengolahan singkong berbasis ruamh tangga. Kegitan masih perlu dilakukan pendampingan secara kontinu agar mitra benar-benar dapat mandiri dalam pengelolaan dan pengolahan ubi kayu menjadi priduk tepung yang higienis memiliki sertifikat halal. Community Empowerment Through Training in Processing Cassava into Cassava Flour  The abundance of agricultural products in the form of cassava in Raba village has not been able to increase the income of farmers, so far the cassava harvest has only been used as additional food ingredients, and some traditional preparations are for sale. This condition is due to the lack of understanding and skills of the residents in processing cassava which has a higher selling value. This condition became aware that Community Service (PkM) activities were carried out with the aim of empowering the Raba village community in processing cassava as a basic ingredient for making cassava flour. This activity is in partnership with two groups of cassava processed domestic businesses in Raba Village. The methods in this PkM activity are the knowledge transfer method and the Community development model, namely an approach that involves partners directly as objects and subjects in the implementation of community service activities. The stages in this PkM activity are preparation, implementation, and evaluation. The results of the empowerment activities include 1) increasing the understanding of partners in processing cassava, 2) forming partner skills in processing cassava into cassava flour, 3) products in the form of cassava flour in the form of packaging, and 4) the formation of a new business unit in the management and processing of cassava. household-based. Activities still need continuous assistance so that partners can truly be independent in the management and processing of cassava into hygienic flour products that have a halal certificate.
PEMBERDAYAAN PENENUN TEMBE NGGOLI DI KABUPATEN BIMA (STUDI KASUS DESA LEU KAB.BIMA) Nurjulaifa Nurjulaifa; Wulandari Wulandari; Intisari Haryanti
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.219 KB) | DOI: 10.24929/missy.v3i1.2048

Abstract

To make the community independent and develop the potentials possessed by the community, the community is not only the recipient of the results but must be actively involved and participate in development activities, so that independence is realized in the community. The traditional weaving of mbojo cloth is produced manually using traditional weaving tools, not machines. The type of research that will be used in this research is descriptive with a quantitative approach. A research method that describes the characteristics or phenomena of empowerment of tembe nggoli weavers in Bima Regency, especially for research involving research subjects from certain community groups, namely weavers in Leu Village, Bolo District, Bima Regency. Based on the results of the analysis and hypothesis testing, conclusions can be drawn in this study which states that there is empowerment of tembe nggoli weavers in Bima district.
ANALISIS MARKETING MIX DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA UKM BANANA POP KOTA BIMA Nurul Aulia; Intisari Haryanti; Sri Ernawati
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14954

Abstract

This study aims to determine the marketing mix and to find out the obstacles in implementing the marketing mix and to find out how the brand image of Banana Pop SMEs (Small and Medium Enterprises) products in Bima City. In addition, this study also aims to find out which of the two variables has the most influence on consumer decisions in buying products from Banana Pop SMEs Bima City. The type of research in this study is associative with the research instrument using a questionnaire with a Likert scale. The sampling technique used in this research is accidental sampling. Data collection techniques were carried out by observation, distribution of questionnaires and literature study. The research results obtained in this study are that in the Marketing Mix variable there are obstacles that arise from the Price indicator, while in the Purchase Decision variable there are obstacles from the Information Search indicator.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Luwak White Coffee Di Kota Bima Nur Komaria; Sri Ernawati; Intisari Haryanti
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 1 No. 4 (2023): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/jurbisman.v1i4.326

Abstract

Penelitian ini membahas mengenai Pengaruh Citra Merek Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Luwak White Coffee Di Kota Bima. Rumusan masalah pada penelitian ini adalah 1) Apakah Citra Merek berpengaruh signifikan pada minat beli Luwak White Coffe di Kota Bima. 2) Apakah kualitas produk berpengaruh signifikan pada minat beli Luwak White Coffe di Kota Bima. 3) Apakah Citra Merek dan kualitas produk berpengaruh signifikansecara bersama-sama pada minat beli pada Produk White Coffee di Kota Bima.TujuanpenelitianiniuntukmenganalisisPengaruh Citra Merek Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Luwak White Coffee Di Kota Bima.PadaPenelitianinimenggunakanjenispenelitian asosiatif dengan pengambilan data sampel sebanyak 50 orang.Metodeyangdigunakanuntukmengujipenelitianinimenggunakan regresi linier berganda, analisis koefisien korelasi (R), analisis koefisien determinasi (R2), uji t dan uji f yang di bantu program komputer SPSS ( Statistical Package For Social Science) versi 22. Hasilpenelitian ini bahwa ada pengaruh yang positif dan signifikan pada Citra Merek Dan Kualitas Produk TerhadapMinat Beli Konsumen Pada Luwak White Coffee Di Kota Bima.