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All Journal Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) International Journal of English Learning and Applied Linguistics (IJELAL)
IGA Vina Widiadnya Putri
Mahasaraswati Denpasar University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Emotive Function Used in L'Oreal Paris Advertisements Ni Made Sutariani; IGA Vina Widiadnya Putri; Ni Nyoman Deni Ariyaningsih
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 3 (2021): July: Journal of Humanities, Social Science, Public Administration and Manageme
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i3.50

Abstract

This study aimed at analyzing the occurrence of emotive function used in transcript of ten L’Oreal Paris advertisements videos. In addition, it also intended to analyze the elements of the sentence used to present emotive function in L’Oreal Paris advertisements.  There were two theories applied in this study. The theory proposed by (Jakobson, 1980) applied to analyze the emotive function. Meanwhile, the theory proposed by (Quirk & Greenbaum, 1973) applied to analyze the elements of the sentence used to present emotive function in L’Oreal Paris advertisements. Observation method was applied in collecting the data of this study which was done by watching and note taking technique. In analyzing the data, descriptive qualitative and quantitative methods were applied. Formal and informal methods were also applied for presenting the findings. Based on the theories applied, there were 35 data of emotive function found in transcript of ten L’Oreal Paris advertisements videos which were presented with various combination of sentence elements.
AN ANALYSIS OF HYPERBOLE FOUND IN SHAWN MENDES SONG LYRICS Amandus Yasmin; Ni Nyoman Deni Ariyaningsih; IGA Vina Widiadnya Putri
International Journal of English Learning and Applied Linguistics (IJELAL) Vol 1, No 2 (2021): Outstanding view of English Learning for non-native speakers
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ijelal.v1i2.5643

Abstract

Language is the primary media to communicate, and it can build the relationship with each other which has function to carry the meaning. This study concerns to analyze hyperbole found in Shawn Mendes song lyrics that were released in 2016. There are two problems that are formulated in this study, they are: (1) what are hyperbole found in Shawn Mendes song lyrics; (2) what are the meaning of hyperbole found in Shawn Mendes song lyrics, there are two theories used in this research the first theory proposed by Knickerbocker and Reninger (1963:367) that is used to identify hyperbole and the second theory is the theory of meaning which supported by Leech (1981) to analyze the meaning. The method used in collecting the data was done by formal and informal method. The writer collected the data by listening the songs, reading the scripts, underling, and classifying the lyrics which are contain one type of figurative language that is hyperbole. The data analyzed descriptively by using qualitative method. The total of hyperbole found in eight tittle of Shawn Mendes lyrics are 10 terms, the songs that most appear used of hyperbole is “lights on” which has three terms.
Co-Authors Amandus Yasmin Ni Made Sutariani Ni Nyoman Deni Ariyaningsih