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Journal : HUMANIS

Types of Politeness Maxim and its Scale Found in Emma 2020 Movie Ni Kadek Suryani; Ni Wayan Suastini
Humanis Vol 27 No 1 (2023)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2023.v27.i01.p01

Abstract

Politeness is the primary notion in this study. The objective was to find the types of politeness maxim and its scale applied by the character in Emma 2020 movie. The analysis was conducted based on the theories proposed by Leech (1983) who formulated the six types of politeness maxim. Leech (1983:123) also proposed the three scales of politeness and two scales based on the theory by Brown and Gilman (1960). The data were taken from the British romance movie entitled Emma 2020. The qualitative method was used for analyzing the data. The analysis found six types of politeness maxim and five types of politeness scale applied by the movie characters with the types of 13 approbation maxim and 24 cost-benefit scales was extremely appear. In addition, there are two types of politeness maxim compete by the same character found in this analysis, and the goals of conversation affected the politeness maxim application.
Semiotic: Analysis of Verbal and Nonverbal Signs of Canggu Weekly Advertisement Ni Wayan Suryani; Ni Wayan Suastini
Humanis Vol 27 No 2 (2023)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2023.v27.i02.p03

Abstract

An advertisement is a form of communication used to persuade an audience (viewers, readers, or listeners) to take some action concerning the product, the ideas, or the service. This study focuses on a single advertisement; The Canggu weekly advertisement Strongly conveys promotion Using verbal and nonverbal signs. The study Determined to find out the verbal and nonverbal signs in used in the advertisement and their meaning. The study uses a qualitative descriptive method and two theories in analysing the data. The first was the theory of Semiotic by Saussure (1893), and the theory of meaning by Barthes (1977). The findings show that the signs in this advertisement typically have a literal or denotative meaning in explaining the product. The same thing in the nonverbal signs the dominant meaning used was denotative meaning. It is because the literal meaning is making the reader easier to catch the message delivered by a print advertisement or an online advertisement.