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Said Masduki
PS Agribisnis, Fak. Pertanian, Universitas Tribhuwana Tunggadewi, Malang
Biochemistry, Genetics & Molecular Biology Chemistry Mathematics Physics

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VARIABEL YANG MEMPENGARUHI PEMILIHAN SALURAN DISTRIBUSI SALAK KRESIKAN KECAMATAN GONDANGWETAN KABUPATEN PASURUAN Eri Yusnita Arvianti; Said Masduki
BUANA SAINS Vol 7, No 2 (2007)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.054 KB) | DOI: 10.33366/bs.v7i2.195

Abstract

The aims of this research were to describe the market balancing variable influence, goods balancing, producer balancing, distributor balancing toward the distributor channel choosing for zalacca in Pasuruan. Respondents were taken from the population using random simple sampling technique toward the zalacca farmer. The results showed that market balancing variable, goods balancing, producer balancing, and distributor balancing simultaneously influenced decision of distribution channel choosing of zalacca by farmers at the study area. The distributor balancing variable was the dominant factors influencing the decision of distribution channel choosing
Co-Authors Eri Yusnita Arvianti