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All Journal Industrial and Systems Engineering Assessment Journal (INASEA) ComTech: Computer, Mathematics and Engineering Applications
Triyono Budi Santoso
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Computer Science & IT Engineering Industrial & Manufacturing Engineering Mathematics

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Proposition Analysis of Fixed Broadband Services Based on Product Segmentation And Purchasing Power of Urban Society Santoso, Triyono Budi
ComTech: Computer, Mathematics and Engineering Applications Vol 7, No 1 (2016): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v7i1.2230

Abstract

Tight competition in the broadband industry has forced the provider to have a good product propotition and strategy in the market, including market segmentation and type of services delivered based on customer’s expextation and intention to buy. This research aims to make a product proposition based on two major criteries in fixed broadband service, which are speed and price of the product, by looking into the competition in existing market (competitor’s product). As many players in Indonesia have created very tight situation, the will be launched product should have an attractive matter or differentiation in order to compete and get a “buy in” of the customer. In the research, some analysis was conducted across all the propositions by spreading questionnaires to respondents in urban area especially in Jakarta and Bandung, thus the provider can create product with an appropriate specifications to answer the needs of customers on their affordable price to buy. Some close-ended questions in the questionairres were scaled and performed by basic statistical approach methods. The result shows that product with affordable price is still become the choice of respondents in each segment (low, medium and high income). Price list per speed which is fitted to any segments is also suggested in this research. The result of the research can also be used to develop the product as a differentiation to be the choices and preferencesof customers.
ANALISIS KARAKTERISTIK REDAMAN INFRASTRUKTUR TELEKOMUNIKASI TERPASANG (SERAT OPTIK) UNTUK MENDUKUNG KOMUNIKASI BROADBAND Santoso, Triyono Budi
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 15, No 1 (2014): INASEA Vol. 15 No. 1
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the telecommunication industry, network infrastructure holds a major role to deliver excellent service and achieve higher Continuity of Service to the customer. The demand of capacity and broadband speed in good quality (Internet, video on demand, wireless broadband, etc) has brought a fundamental change in the infrastructure and must be prepared by provider in deploying fiber optic backbone as part of a reliable system with the lowest attenuation. Factorial Design and Analysis of Experiments were used to get exact results that attenuation is determined by related components such as fiber optic brand, type of splicer, type of fiber termination and the location placed. Power Budget analysis is needed in deploying all the communication system, besides Operation and Maintenance activities in managing and monitoring the quality in real time mode. So when there is a fault in the system, it could be warned and recovered immediately. This gives signs to all telecommunication industry parties (provider, vendor, and regulator) to give mutualism contribution in providing reliable services to the customer.
Proposition Analysis of Fixed Broadband Services Based on Product Segmentation And Purchasing Power of Urban Society Triyono Budi Santoso
ComTech: Computer, Mathematics and Engineering Applications Vol. 7 No. 1 (2016): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v7i1.2230

Abstract

Tight competition in the broadband industry has forced the provider to have a good product propotition and strategy in the market, including market segmentation and type of services delivered based on customer’s expextation and intention to buy. This research aims to make a product proposition based on two major criteries in fixed broadband service, which are speed and price of the product, by looking into the competition in existing market (competitor’s product). As many players in Indonesia have created very tight situation, the will be launched product should have an attractive matter or differentiation in order to compete and get a “buy in” of the customer. In the research, some analysis was conducted across all the propositions by spreading questionnaires to respondents in urban area especially in Jakarta and Bandung, thus the provider can create product with an appropriate specifications to answer the needs of customers on their affordable price to buy. Some close-ended questions in the questionairres were scaled and performed by basic statistical approach methods. The result shows that product with affordable price is still become the choice of respondents in each segment (low, medium and high income). Price list per speed which is fitted to any segments is also suggested in this research. The result of the research can also be used to develop the product as a differentiation to be the choices and preferencesof customers.
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