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Leadership and Organizational Culture Analysis on Organizational Citizenship Behavior (OCB) at PT. Hatten Bali Ariyanti, Ni Kadek Irma; Santra, I Ketut; Lasmini, Ni Ketut
Jurnal Riset Bisnis dan Investasi Vol 3, No 3 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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This study aimed to analyze the influence of leadership and organizational culture on Organizational Citizenship Behavior employees. The study is a quantitative research. The data used in this study was collected through questionnaires and implemented to 106 of permanent employees in PT. Hatten Bali. The results of this study indicates that: 1) leadership have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,297 and significant value 0,003, 2) organizational culture have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,144 and significant value 0,039, and 3) leadership and organizational culture have simultaneously effect on organizational citizenship behavior which indicated by f-count value 6,846 > f-table and significant value 0,002. Regression analyze result adjusted R2 value 0,117. This indicates that organizational citizenship behavior can explained by leadership and organizational culture variable of 11,7 % while the remaining 88,3% explained by the others variable outside of this study. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan budaya organisasi terhadap perilaku organizational citizenship behavior. Penelitian ini merupakan penelitian kuantitatif. Data dalam penelitian ini dikumpulkan melalui kuesioner dan didistribusikan kepada 106 pegawai tetap PT. Hatten Bali. Hasil penelitian ini menunjukkan bahwa: 1) kepemimpinan memiliki pengaruh positif dan signifikan terhadap perilaku kewargaan organisasional ditunjukkan oleh nilai koefisien regresi 0,297 dan nilai signifikan 0,003, 2) budaya organisasi berpengaruh positif dan signifikan terhadap perilaku kewarganegaraan organisasional ditunjukkan oleh nilai koefisien regresi 0,144 dan signifikansi 0,039, dan 3) kepemimpinan dan budaya organisasi berpengaruh secara simultan terhadap perilaku kewargaan organisasional yang ditunjukkan oleh nilai f hitung 6,846>f-tabel dan nilai signifikan 0,002. Hasil analisis regresi disesuaikan dengan nilai R2 0,117. Hal ini mengindikasikan bahwa perilaku kewargaan organisasional dapat dijelaskan oleh variabel kepemimpinan dan budaya organisasi sebesar 11,7% sedangkan sisanya 88,3% dijelaskan oleh variabel lain di luar penelitian ini.

PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP PURCHASE DECISION (STUDI PADA SALAH SATU HOTEL BINTANG 5 DI BALI) I Ketut Santra
Jurnal Eksis Vol 17, No 1 (2021): Vol 17 No. 1 April 2021
Publisher : Politeknik Negeri Samarinda

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The increasing development of technology now allows everyone to be able to communicate with each other and exchange information with each other without having to meet face to face this is often called electronic word of mouth (eWOM). eWOM has a strong effect on the process of building trust and causing probabilities in purchasing decisions. Besides the brand image of a product or company also plays an important role in purchasing decisions. This study aims to determine the effect of Electronic Word of Mouth and Brand Image on Purchase Decision at one of the 5 star hotel in Bali. Data collection methods used in the form of distributing questionnaires using purposive sampling with 68 respondent. The method used in this research is regression multiple tests processed with SPSS 21.0 software. The results showed that Electronic Word of Mouth and Brand Image partially and simultaneously had an effect on Purchase Decision.Keyword : electronic word of mouth, eWOM, brand image, purchase decision.

The Effect of Customer Relationship Management on Customer Satisfaction and Customer Loyalty Dewa Made Haryandika; I Ketut Santra
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.139

This study aimed to determine the influence of Customer Relationship Management (CRM) which can be indicated as commitment, communication, and quality service, on customer loyalty through customer satisfaction. CRM acted as an independent variable in this study. The sample of this study included 94 respondents who were customers of PT Ritra Cargo Indonesia, Denpasar Branch. The data analysis technique used is path analysis. The result of this study indicated that the coefficient of determination was 0.651 which meant 65.1% of customer loyalty was influenced by CRM and customer satisfaction with a significance value of F (0,000) < α 0,05. This indicated that the effect of CRM on customer satisfaction was significant, the effect of satisfaction on customer loyalty was significant, and the effect of CRM on customer loyalty was significant. Keywords: customer relationship management (crm), customer satisfaction, customer loyalty

Leadership and Organizational Culture Analysis on Organizational Citizenship Behavior (OCB) at PT. Hatten Bali Ni Kadek Irma Ariyanti; I Ketut Santra; Ni Ketut Lasmini
Jurnal Riset Bisnis dan Investasi Vol 3 No 3 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i3.943

This study aimed to analyze the influence of leadership and organizational culture on Organizational Citizenship Behavior employees. The study is a quantitative research. The data used in this study was collected through questionnaires and implemented to 106 of permanent employees in PT. Hatten Bali. The results of this study indicates that: 1) leadership have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,297 and significant value 0,003, 2) organizational culture have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,144 and significant value 0,039, and 3) leadership and organizational culture have simultaneously effect on organizational citizenship behavior which indicated by f-count value 6,846 > f-table and significant value 0,002. Regression analyze result adjusted R2 value 0,117. This indicates that organizational citizenship behavior can explained by leadership and organizational culture variable of 11,7 % while the remaining 88,3% explained by the others variable outside of this study.

PERJALANAN PERILAKU ORGANISASI: Suatu Tinjauan Perspektif Sejarah Cokorda Gede Putra Yudistira; I Ketut Santra
Soshum: Jurnal Sosial dan Humaniora Vol 4 No 2 (2014): July 2014
Publisher : Politeknik Negeri Bali

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The erection of the Pyramids in Egypt, the Great Wall in China, the Taj Mahal India including Borobudur can not be separated from the countless people who worked day and night in a very long and tiring. We need a flashback of how individuals, groups and organizations behave from ancient times to the organization and postmodern society today. With a historical perspective one can explain fenemona now well and based on theory and previous evidences. The purpose of this paper is intended for, first to understand the major trends that make individuals, groups and organizations behave in a certain way expected. Second is about how, methods, concepts that appear in encouraging individuals, groups and organizations behave from each era through a historical overview. The conclusions of this paper are: the ways humans behave and behavioral organization have been studied since the time of Plato, it has been research topics and seminars research in the field of behavioral research organization. Efforts attempted to understand the behavioral organization can be done by understanding the historical review, studying that has ever been done by the figures of his time. Each figure proposed the idea in response to the situation of his time. Choosing and strengthening the suitable me that are by sorting our and storing the undesired ones.

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