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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah
Annisa Wahyuni Arsyad
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Communication on COVID-19 Vaccination in Indonesia and the Truth of the Digital Society Annisa Wahyuni Arsyad; Kheyene Molekandella Boer; Muhammad Noor
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2963

Abstract

COVID-19 vaccination during the pandemic appears and is considered an innovation or new thing that must be quickly implemented to minimize epidemic transmission. As a country affected by COVID-19, Indonesia has also started distributing vaccines to various parties. The distribution process encountered various challenges. One of them is the truth or public trust in the government regarding handling the COVID-19 outbreak, which affects people's decisions not to or to carry out vaccines. This paper uses a non-interactive qualitative method by collecting various information about COVID-19 vaccination from a communication perspective. The theory used is the diffusion of innovation to see how the people of Indonesia can accept vaccines amid many people's doubts about the government. Truth is an important concept that determines the success of the COVID-19 vaccine. However, there is much public apathy towards the government's work rhythm; on the other hand, the government continues to intensively socialize various ways related to the benefits of vaccines, safety, easy ways to get vaccines and other benefits. The government can achieve at least 70% of the Indonesian sub-population vaccination target by gaining trust.
MSMEs Empowerment Communication in New Normal Era: The Case of Mini University Kaltim Preneurs in East Kalimantan, Indonesia Rina Juwita; Annisa Wahyuni Arsyad; Johantan Alfando
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1439

Abstract

Indonesia’s economy consists mainly of micro, small and medium enterprises (MSMEs). In this pandemic situation, the government through its various institutions has made various efforts to save Micro, Small and Medium Enterprises (MSMEs) from the impact of covid-19, including Indonesian Central Bank located in East Kalimantan Province. Its existing empowerment program named Mini University Kaltim Preneurs made an innovation to accommodate all its graduates to support each other in a local market place named Minishop. This study try to analyse the empowerment communication strategy implemented by Bank Indonesia-East Kalimantan Area in strengthening the local MSMEs in new normal era, and map out the barriers and challenges faced to improve the program. This research employs qualitative method, and using empowerment communication theory as an umbrella to analyse the data. The study found that the success of MSME rescue policy from the impact of the COVID-19 pandemic needs to be supported by some specific strategies to maintain the sustainability of MSMEs as one of the players of the Indonesian economy.
ANALISIS KOMUNIKASI PEMASARAN ERAMART DALAM MEMPERTAHANKAN PELANGGAN DI MASA PANDEMI COVID-19 Ricky Dian Purnama; Annisa Wahyuni Arsyad
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 1 (2024): Maret (in Press)
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mendeskripsikan dan menganalisis komunikasi pemasaran Eramart dalam upaya mempertahankan pelanggan di masa pandemi Covid-19. Teori komunikasi bauran promosi didukung dengan konsep AIDA (Attention, Intrest, Desire, Action) yang membantu Eramart Stores dalam mempengaruhi keputusan pembelian pelanggan dengan cara menarik perhatian, mendapatkan dan mendorong minat, membangkitkan keinginan, dan membangkitkan tindakan. Jenis data yang digunakan berdasarkan observasi dan wawancara dengan key informan dan informan, data sekunder melalui sumber dokumen, e-journal, buku, artikel dan dokumentasi. Teknik analisis yang digunakan adalah analisis data kualitatif model interaktif yang dikembangkan oleh Miles & Huberman.
Co-Authors Kheyene Molekandella Boer Muhammad Noor Ricky Dian Purnama Rina Juwita Sucipta, Johantan Alfando Wikandana