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All Journal Jurnal Teknik Industri J@TI (TEKNIK INDUSTRI) JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Ilmiah Teknik Industri PERFORMA : Media Ilmiah Teknik Industri International Research Journal of Business Studies (E-Journal) Jurnal Indonesia Sosial Teknologi
Hasrini Sari
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Perancangan Strategi Pemasaran Galeri Investasi Berdasarkan Faktor-faktor yang Mempengaruhi Intensi Investor untuk Berinvestasi Sari, Hasrini; Pradana, Muhammad Rifky Adi
Jurnal Ilmiah Teknik Industri Vol. 17, No. 2, Desember 2018
Publisher : Program Studi Teknik Industri, Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jiti.v17i2.5887

Abstract

Investment gallery is a three parties collaboration, between IDX, securities company, and university that aims to increase the number of investors, especially from the civitas academica. However, in the past year, more than 50% Investment galleries failed to meet the growing investor target. Therefore, it is necessary to redesign an investment gallery that is more oriented to the wants and needs of investors and potential investors. through investment galleries and their intention to reinvest. Factors are generated through literature studies and interviews to customers and management of IDX and results in 12 factors. These factors were measured by 32 indicators and tested using an online and offline questionnaire of 193 respondents from 7 best investment galleries in Indonesia. The data obtained is processed by using factor analysis so as to form 5 factors: perceived image, customer experience, benefit, facilities, and response time. These results are then processed to see the relationship of each factor to the intention to re-invest. Based on multiple linear regression analysis, only 4 factors have significant effect, which are perceived image, benefit, facilities, and customer experience. The results of the study were then used to develop an investment gallery marketing strategy.
Kinerja Aliansi Stakeholder Perusahaan Pemetaan, Analisis, Dan Prediksi: Studi Kasus Aliansi PT A Dan Bank X Sari, Hasrini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 3 (2008): December 2008-March 2009
Publisher : Universitas Prasetiya Mulya

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Abstract

PERAN TIPE GAMBAR, TAGAR, JUMLAH LIKES DAN INFORMASI HARGA PADA INSTAGRAM TERHADAP INTENSI MEMBELI Sari, Hasrini; Anggraeni, Lidia
J@ti Undip : Jurnal Teknik Industri Vol 14, No 2 (2019): Mei 2019
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.935 KB) | DOI: 10.14710/jati.14.2.71-80

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh desain visual post Instagram dalam hal tipe gambar, tagar, jumlah likes, dan caption berupa informasi harga, terhadap tingkat atensi visual pemirsa, dan intensi pembelian. Keempat elemen tersebut dihipotesiskan akan mempengaruhi atensi visual pemirsa, dan pada akhirnya mempengaruhi intensi membeli. Metode desain eksperimen digunakan untuk menguji hipotesis dengan alat bantu eye tracker untuk mengukur atensi visual. Instagram dari sebuah perusahaan UKM yang menjual tas tangan (pouch) digunakan sebagai objek penelitian. Delapan stimulus berpasangan (gambar produk dan konsumen) yang merupakan dummy post Instagram dirancang berdasarkan hipotesis penelitian, dan satu pasang stimulus post Instagram yang ada saat ini digunakan sebagai kontrol. Empat puluh partisipan dipaparkan kesembilan stimulus menggunakan pendekatan within subject design. Dari hasil statistik deskriptif, ditemukan bahwa partisipan lebih menyukai tipe gambar produk, dan stimulus yang paling disukai yang menampilkan caption keterangan harga, hashtag serta jumlah likes yang banyak. Uji statistik inferensial menunjukkan adanya perbedaan tipe gambar (gambar produk dan gambar konsumen) dan jumlah likes mempengaruhi tingkat atensi visual pemirsa, serta tidak ada hubungan antara tingkat atensi terhadap tampilan Instagram dengan intensi membeli.  Abstract[Role Of Image Type, Hashtag, Number Of Likes And Pricing Information On Instagram Against Intensi Buying] This research is intended to investigate the influence of visual design of Instagram concerning picture type, hashtag, number of likes, and price information, on intention to buy. These elements are suggested to influence visual attention of the audience, and ultimately influence the intention to buy. Experiment design method is implemented to test the hypotheses using an eye tracker device to measure visual attention. An Instagram post from an SME offering pouch is used as a research object. Eight paired of dummy Instagram posts (the product picture and the consumer picture) are designed to test the research hypotheses, and a pair of existing Instagram post acts as a control stimulus. Forty participants are exposed to all of the stimuli using a within-subject design approach. Descriptive statistic analysis shows that participants like product picture more than consumer, and stimulus containing price information, hashtag, and many likes. Inferential statistic analysis shows that picture type and likes all influence visual attention and no significant relationship between visual attention and intention to buy.Keywords: Intention to buy; visual attention; statistic inferensia; desain eksperimen
Membangun sistem kemitraan antara komunitas pakar dan dunia praktisi yang menciptakan sustainabilitas rantai nilai program riset dan pengembangan teknologi ( RIPTEK ) Sari, Hasrini; Hermanto, Bambang; Ma’mun, Nurhajati
Jurnal Manajemen Teknologi Vol 3, No 2 2004
Publisher : SBM ITB

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Abstract

Kemampuan dalam mengalihkan terknologi yang diciptakan oleh lembaga penelitian atau universitas ke perusahaan-perusahaan jasa dan komersial sangat mempengaruhi daya saing dan penciptaan kesejahteraan dari suatu Negara. Sementara di Indonesia, kalangan industriawan sepertinya belum mengandalkan betul kalangan perguruan tinggi sebagai basis pengembangan teknologi. Sementara universitas atau institute boleh jadi belum mampu mengejar kemajuan teknologi yang dibutuhkan kalangan industriawan, ada semacam kesenjangan antara keduanya. Kondisi ini menyebabkan di dunia pendidikan tidak berkembang penciptaan inovasi produk/prosesi. Pembentukan wahana yang dapat menciptakan kemitraan antara dunia praktisi dan komunitas pakar dalam bentuk komunitas praktisi menjadi salah satu jalan pemecahannya. Studi ini mengindentifikasi faktor-faktor yang menyebabkan kemitraan tidak terwujud serta memberikan beberapa masukan bagi perumusan arah kebijakan kemitraan antara dunia praktisi dan komunitas pakar. Katakunci: komunitas pakar, dunia praktisi, komunitas praktisi, kemitraan
The Influence of 'Product-and-Non-Product Dimension' and Country of Origin Dimension on Brand Image Sirnamora, Bilson; Sari, Hasrini; Heryanto, Jony
Jurnal Manajemen Teknologi Vol 7, No 2 2008
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.675 KB)

Abstract

There is no doubt the contribution of country-of-origin (COO) dimension for product value or brand value and to influence consumer behavior. However, if we confronted with the question about which is the most powerful one among brand and COO, we still have no answer until now. There are also differences among researchers about the linkage of individual brand and COO. Some experts put COO as a dimenstion of brand equity. Other experts put COO into super position or ‘halo effect’ that influences all of the brand attributes that shape brand image. In this article, the authors develop conceptual framework to find the relative influence of COO and ‘product-and-non-product’ dimension on brand image. We generate eleven hypotheses and propose new construct called ‘nation disconfirmation’. Together with conclusion, we propose the managerial and academic implications of our conceptual framework. Keywords: brand image, brand equity
DESIGNING MARKETING STRATEGY BASED ON VALUE FROM CLOTHING-PRODUCING COMPANIES USING THE AHP AND DELPHI METHODS Sari, Hasrini; Nurhadi, Diningtyas Aulia
Jurnal Teknik Industri Vol 20, No 2 (2019): August
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.731 KB) | DOI: 10.22219/JTIUMM.Vol20.No2.191-203

Abstract

Organizations design some strategies to win the competition. This paper discusses the design of market strategies to achieve harmony between value-based segmentation and marketing mix.  The strategy's implementation starts with segmentation, targeting, and positioning. The clothing company ("M") was selected as a research object. Identification of market segments using cluster analysis while determine the target market using the AHP and Delphi method. Besides, Bull's eye research was used for product positioning. The results show that "M" customers are classified into two groups, referred Big Spenders and Discount Finders. Big Spender selected as the primary target market with a focus on size and durability. The marketing strategy focuses on Instagram and Facebook.  As a result, the ads developed prototypes have proven to be better.
Perancangan Profil Target Audience Pada Facebook Ads untuk Toko Online XYZ Sari, Hasrini; Salim, Airin Levina; Setiaboedi, Aditya Parama
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.1-17

Abstract

XYZ online shop is one of SMEs that sell women's shoes online. Since the first product was released in May 2018, XYZ online shop sales have increased. This encourages XYZ online shop’s owner dare to target high sales this year at 50,000 pairs. The main challenge that faced by XYZ online shop in achieving these targets is in conducting marketing activities. Marketing activities carried out by XYZ online shop is using social media marketing such as Facebook Ads. XYZ online shop’s owner still feels confused to formulate the target audience in making the ad, especially in determining the profile of target audience. First, cluster analysis is performed using fashion lifestyle variables as the basis for segmentation. Psychographic, demographic and purchasing behavior variables used to describe the cluster. Clusters that formed are indifferent with fashion, fashion oriented with regular purchase, dan fashion oriented with high purchase power. Fashion oriented with regular purchase cluster was chosen to become owner’s focus. Then, detailed targeting on Facebook Ads was designed based on the characteristics of the cluster. At last, ad test is carried out and the result is ad with detailed targeting profile audience has the lowest cost per result.
Kinerja Aliansi Stakeholder Perusahaan Pemetaan, Analisis, Dan Prediksi: Studi Kasus Aliansi PT A Dan Bank X Sari, Hasrini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 3 (2008): December 2008-March 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.1.3.241

Abstract

IDENTIFIKASI FAKTOR-FAKTOR UNTUK PENINGKATAN KUALITAS LAYANAN NAVIGASI UDARA DENGAN MENGGUNAKAN METODA KUALITATIF (KASUS: BANDARA SUKARNO HATTA) INADO GRACE SIMARMATA; HASRINI SARI
Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri) Vol 12, No 3 (2018): Jurnal PASTI
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.986 KB)

Abstract

Di bandara-bandara di Indonesia, telah terjadi peningkatan penumpang dan lalu lintas pesawat udara. Hal ini perlu diikuti dengan peningkatan kualitas layanan navigasi udara untuk meningkatkan produktivitas, ketepatan waktu dan keselamatan penerbangan. Oleh karena itu, penelitian ini dilakukan untuk mengidentifikasi faktor-faktor yang mempengaruhi kualitas layanan navigasi udara. Penelitian bersifat eksploratif dan menggunakan metoda penelitian kualitatif. Teknik pengumpulan data adalah wawancara semi terstruktur kepada para pilot maskapai penerbangan komersil. Penerapan pengolahan data kualitatif menghasilkan enam puluh dua indikator yang signifikan untuk meningkatkan kualitas layanan navigasi udara di bandara.
Formulasi Strategi Pemasaran Sepatu Piezoelektrik dengan Menggunakan Pendekatan Riset Kualitatif dan Kuantitatif Fathkia Mutiara Khalila; Hasrini Sari
Performa: Media Ilmiah Teknik Industri Vol 17, No 1 (2018): PERFORMA Vol. 17, No 1 Maret 2018
Publisher : Industrial Engineering Study Program, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.33 KB) | DOI: 10.20961/performa.17.1.19452

Abstract

Nowadays, battery as power source plays such a vital role but its capacity is not enough to match various features that demand quite a lot of energy and time. This research is intended to investigate the commercialization aspect of piezoelectric material for harvesting energy. This material can produce electrical charge given a mechanical tension. The combination of piezoelectric and shoe as step-on media can produce energy. The potential market for the product is investigated using qualitative research. Diffusion of Innovation Model is used as segmentation base. Next, target market is selected by evaluating each segment based on market and technology criteria using quantitave study. The result of this research showed 3 customer segments but only 1 segment is selected as target market by using concentrated marketing strategy. Based on the special characteristics and behaviors owned by the target market, a marketing program is developed to serve them. 
Co-Authors Anggraeni, Lidia Bambang Hermanto Bilson Sirnamora Fathkia Mutiara Khalila INADO GRACE SIMARMATA Irfan Rusydi Triyanto Jony Heryanto Ma’mun, Nurhajati Made Andriani Nurhadi, Diningtyas Aulia Pradana, Muhammad Rifky Adi Salim, Airin Levina Setiaboedi, Aditya Parama SIMARMATA, INADO GRACE