Article Per Year (5 Year)
p-Index From 2019 - 2024
1.376
P-Index
This Author published in this journals
All Journal STRATEGIC Journal of Business Management Education (JBME) IJEEM - Indonesian Journal of Environmental Education and Management Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi
Bambang Widjajanta
Universitas Pendidikan Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Business Management Education (JBME)

 1 
PENGARUH GREEN MARKETING DAN TERHADAP PURCHASE DECISION (Studi pada Generasi Z dalam Pembelian Green Skincare Product Brand The Body Shop dan Sensatia Botanicals) Puspo Dewi Dirgantari; Fadilla Nur Fajri; Bambang Widjajanta
Journal of Business Management Education (JBME) Vol 7, No 3 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i3.50489

Abstract

The increasing number of competitors in Skincare Industry, requires companies to strengthen marketing strategies in creating Purchase Decision. Green marketing is a strategy that can contribute to building Purchase Decision for Green Skincare Product. This study was to analyze the significance of The Influence of Green Marketing on Purchase Decision. The population in this study were Generation Z who used Green Skincare Product Brand The Body Shop dan Sensatia Botanicals in Indonesia with a sample of 200 people. The sampling technique used purposive sampling. The analysis technique used is Structural Equation Modeling (SEM) analysis with IBM SPSS AMOS 23.0 for Windows program. The results of this study indicate that the description of Green Marketing (green product, green price, green place,and green promotion) as varible (X) has a significant effect on purchase decisions as Variable (Y). The green product dimension in green marketing gives the biggest contribute to building purchase decision.Keyword: Generation Z, Purchase Decision, Green Marketing, Green Skincare ProductsSemakin banyaknya pesaing di Industri Skincare, menuntut perusahaan untuk memperkuat strategi pemasaran dalam menciptakan Keputusan Pembelian. Green Marketing merupakan strategi yang dapat berkontribusi dalam membangun Keputusan Pembelian Produk Green Skincare. Penelitian ini bertujuan untuk menganalisis signifikansi Pengaruh Green Marketing terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah Generasi Z yang menggunakan Produk Green Skincare Brand The Body Shop dan Sensatia Botanicals di Indonesia dengan sampel sebanyak 200 orang dengan teknik pengambilan sampel menggunakan purposive sampling. Teknik analisis yang digunakan adalah analisis Structural Equation Modeling (SEM) dengan program IBM SPSS AMOS 23.0 for Windows. Hasil penelitian ini menunjukkan bahwa deskripsi Green Marketing (green product, green price, green place, dan green promotion) sebagai variabel (X) berpengaruh signifikan terhadap keputusan pembelian sebagai Variabel (Y). Dimensi green product dalam Green Marketing memberikan kontribusi terbesar dalam membangun keputusan pembelian.Kata kunci : Generasi Z, Purchase Decision, Green Marketing, Green Skincare Products
Pengaruh Relationship Quality terhadap Customer Loyalty (Survei pada Membership ISP First Media di Indonesia Bambang Widjajanta; Ferany Nur Amalia Andini; Puspo Dewi Dirgantari
Journal of Business Management Education (JBME) Vol 8, No 1 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i1.56772

Abstract

This study aims to obtain an overview and influence of relationship quality on ISP First Media customer loyalty survey on ISP First Media membership in Indonesia. This research uses descriptive and verifiative methods with a quantitative approach. The population in this study amounted to 16,300 people with a sample of 200 respondents who joined the first media user community facebook forum using simple random sampling techniques. The data is processed statistically by the Structural Equation Modeling (SEM) method. The findings of this study found that relationship quality has a significant influence on customer loyalty, this is indicated by a large critical ratio value that is greater than the minimum meaning that there is a positive and significant influence between relationship quality variables on customer loyalty simultaneously. The statement can be concluded that the better the relationship quality built by the company, the higher the level of customer loyalty felt by customers to the company. The result of the contribution given by the highest relationship quality variable in forming customer loyalty is the satisfaction dimension and the lowest in forming customer loyalty is trust.
Co-Authors Agus Rahayu Astrid Deandra Zafira Fadilla Nur Fajri Fajar Gumelar Maulana Ferany Nur Amalia Andini Fitria Ashafira Lili Adi Wibowo, Lili Adi Lisnawati Lisnawati Neng Susi Susilawati Sugiana Puspo Dewi Dirgantari Ratih Hurriyati vina listiani fitri